[foundation-board] Fwd: [Board] fundraising ideas - National Public Radio style and contractor client support

[Jo Walsh]

Fun fundraising / donation drive suggestions, if a bit extreme.

But does OKF need this given current level of support - or is this five year
plan stuff?

---------- Forwarded message ----------
From: "Eli Adam" <eadam at co.lincoln.or.us>
Date: 3 Jun 2011 08:05
Subject: [Board] fundraising ideas - National Public Radio style and
contractor client support
To: <board at lists.osgeo.org>

Board,

I started this email about six months ago and wanted to keep refining it and
adding bits, but, it seems to be the opportune time to send it since it is a
current topic for the Board (and it is already far too long - perhaps I
should have spend more time removing not adding).

I have some ideas pertaining to fundraising that I did not find previously
discussed on the board or fundraising email lists.  Searching the wiki and
board minutes didn't turn up this discussion either.  Perhaps these ideas
have already been discussed and discarded in other venues.  I think that
OSGEO projects could get substantial funds from many corporate and agency
users in $500-$2,000 increments on an annual basis.

I am thinking of a fundraiser very similar to the National Public Radio
style in the States.  That is that for one week instead of providing high
quality, commercial free, respected news and music, they focus at least 50%
of the time on fundraising.  In addition to changing the focus to
fundraising they use all methods possible to fundraise.  The methods seem
almost extreme.  It verges on berating, guilt, coercion, and other less
dignified methods.  Here are some clips that highlight some of these methods
although mixed with humor, http://www.vpr.net/episode/49677/  If you have
never listened to a NPR style fundraiser, I would suggest listening to one
(although I also suggest listening to the station for a week without
fundraiser to experience some of the more positive aspects of NPR).  There
should be one on internet radio currently, perhaps someone can send out a
link when their local station is fundraising.  In all the fundraising the
focus is that NPR provides unique, high quality, commercial free, respected
news and music and that you, yes you, can help provide that unique, high
quality, commercial free, respected news and music that you and others value
so much.  This is impressed upon you in that familiar authoritative NPR
voice which you have come to trust and respect over the years.

NPR has the benefit that people listen to the radio for extended periods of
time at home, at work, and in the car going places.  To adopt that approach
to OSGeo, would be project mailing lists, IRC channels, websites, and other
communication methods.  From the mailing lists, it is clear that most users
regard OSGeo developers very highly.  If these respected developers asked
for $500 support from users once a year, I think that many would respond.
 Developers routinely add new formats, functions, fix bugs, answer 10 of
thousands of questions through email and IRC, and otherwise are very
responsive to the users.  If these developers spent one week a year asking
for support and boasting their project's accomplishments, users would
respond.  Following in the NPR style, some large donor could offer a limited
time match.  Company X will match your donation, thus doubling it, up to
$1,500 if you donate in the next 24 hours.  We need you to donate to help us
get that $1,500. http://wiki.osgeo.org/wiki/How_Can_I_Help websites,
planet.osgeo.org, personal blogs, developer signatures used on the email
list and everything else would need to be temporarily changed to focus on
fundraising.  Just as NPR focuses on "unique, high quality, commercial free,
respected news and music and that you, yes you, can help provide that
unique, high quality, commercial free, respected news and music that you and
others value so much"  I think that OSGEO and Projects can focus on the same
thing just replacing "news and music" with "Geospatial software and support"

I think that this would only work if it were really supported and done by
developers.  A developer who has helped you individually, answered 10's of
1,000's of questions, fixed bugs for you, added new functionality, etc is
far more persuasive than someone who might volunteer just for fundraiser
(me) or even Tyler.

This could be an opportunity to have people sign themselves up as OSGeo
members too.  Perhaps donations could include 'premiums' like a shirt and
coffee mug.

I think that for the States, a good time of year is the spring (April/May).

I think that the board is looking into lowering the $500 minimum.  While
that could make supporting even more accessible to some users, agencies, and
companies, others that would give $500 may take a $250 option if it is
available.  It seems fair to have no minimum level for individuals but a
higher level for agencies and companies.

Benefits:  more funds, broad support from many sources, contributors planned
for it as an annual expense, people sign up as members, shirts and coffee
mugs everywhere is good advertising, more and greater involvement.

Drawbacks:  Developers may not want to fundraise for a week (they are
already busy doing a ton of work), developers may feel that fundraising is
demeaning to them, OSGeo may appear less 'dignified', not all OSGeo projects
allow for support through OSGeo, this could generate a lot of paperwork and
mailing for Tyler who may be busy with other OSGeo tasks (paperwork that
raises money may be considered a benefit also), this really focuses on
projects not OSGeo itself (so this may only be 25% as effective as it could
be for OSGeo), focusing OSGeo, OSGeo projects, and OSGeo developers on
fundraising for a week takes the focus away from the projects, development,
email list support, and other tasks that are usually the focus, these are
all ideas for the people that already contribute the most to OSGeo to do
more, it seems that OSGeo's approach has been to get large sponsors which
has been working and this is different than that and could offend large
sponsors, changing email signatures, IRC topics, websites, and everything
else is a lot of work.

I have listed more drawbacks than benefits but that is because it is easy to
criticize.  Also, some of the drawbacks are probably not really drawbacks
and may be positives.

I think that any non-profit can have a fundraiser 1-2 times a year without
losing prestige.  For instance, here is the wikipedia one currently:
http://wikimediafoundation.org/wiki/WMFJA6/en/US?utm_medium=sitenotice&utm_campaign=Saturday1113&utm_source=2010_JA1_Banner3_US&country_code=US

The second funding idea I have is to contact contractors and businesses that
use OSGeo software and encourage them to ask clients to contribute to the
OSGeo projects that they use.  So if you do a project for a client that uses
OpenLayers, ask them to consider a tax-deductible contribution to OpenLayers
that allowed you to do that project for them for substantial savings.  Also
explain that supporting the projects will help implement new features which
will keep the software very useful for them continuing into the future as
new formats and technologies emerge.  This would essentially be encouraging
contractors and consultants using OSGeo to offer their clients the option of
adding $200-500 to support OSGeo projects which made the whole thing
possible and to help further the projects for their future needs.  Perhaps
this idea is an idea for a different thread and discussion.

Perhaps these ideas can find a place in the overall fundraising outlined
here, http://wiki.osgeo.org/wiki/Fundraising_Strategy I see that some of
these are already included in the 2010 page,
http://wiki.osgeo.org/wiki/Fundraising_2010

Bests, Eli

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