[Okfn-ca] The Engagement Pyramid - La pyramide de l'engagement Fwd: [OKFN-Local-Coord]

[Diane Mercier]

Article sur l'engagement social structuré à l'aide de la métaphore de la 
pyramide à six niveaux (de maturité) : observer, suivre, endosser, 
contribuer, reconnaître et guider.

Diane

-------- Message original --------
Sujet: 	[OKFN-Local-Coord] The Engagement Pyramid
Date : 	Wed, 17 Jul 2013 10:17:52 +0100
De : 	Neal Bastek <neal.bastek at okfn.org>
Pour : 	Open Knowledge Foundation Local Coordinators Mailing List 
<okfn-local-coord at lists.okfn.org>



Hi All,

It was great to meet and spend time with many of you at the Summit. As 
promised here's a link to my personal favorite Engagement Pyramid 
article (there are surely many others) that I used during the session on 
managing volunteers.

Original article:
http://www.idealware.org/articles/engagement-pyramid-six-levels-connecting-people-and-social-change

(I've attached what I believe is the image that is missing from the web 
page)

I scraped the table from the article so you can duplicate it and turn it 
into a worksheet for your own purposes:
https://docs.google.com/spreadsheet/ccc?key=0AlLwqBoq8-7xdFhrRlN2OXhsN05mbjAwTlpHSU15NGc&usp=sharing

You could also do a search for "ladder of engagement" to get similar 
results, but I like the pyramid model a bit better because it gives you 
some sense of the relative volume of people in each of the levels. In 
corporate speak, this concept roughly translates to the "marketing 
funnel" or similar.

Cheers,
Neal



Neal Bastek
Community Manager | skype: nealbastek | @nbastek 
<https://twitter.com/nbastek>
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--- Liaison par | Curation by :
Dre Diane Mercier
Ph.D. Sciences de l'information

Ambassadrice de l'Open Knowledge Foundation - Groupe local au Canada
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