[okfn-discuss] new brand, new website: coming up next week

Mon Apr 14 03:04:10 UTC 2014

Good discussion here, and the sort of thing that is needed.

How Open Data Can Change the World? Maybe it will ruin it! I think there's
value in going for actually specifying something to indicate change *for
better*. Or perhaps "*Improve* the World". Change isn't always good.

So I think "See How Open Knowledge Can Improve the World" is a much better
tagline. Or shorter and bolder "Open Knowledge Will Improve the World".

As I said before, I *like* the new logo, and am fine with it being
data-centric. Given the data-focused logo though, there is no need, in fact
it is problematic, to focus tag-lines and messaging on data. The word that
already is associated is "knowledge" the whole idea is "Open Knowledge" and
that is already not everything exactly, but it encompasses far more than
just Open Data. "Open Knowledge" is also a far more inspiring concept.

--
Aaron Wolf
wolftune.com

On Sun, Apr 13, 2014 at 12:46 PM, Friedrich Lindenberg <
friedrich.lindenberg at okfn.org> wrote:

> I’d say that’s a relatively high bar to set for OKF projects: penicillin,
> containerised shipping, CKAN.
>
> I’m sure the funders will like it.
>
> - Friedrich
>
> On 13 Apr 2014, at 21:20, heath rezabek <heath.rezabek at gmail.com> wrote:
>
> The tagline doesn't tell you how, but it does pose an invitation to find
> out.  I consider it akin to "Ask how Open Culture can change the world."
>  It poses a challenge.  It then is up to you to present, through your
> workshops or hackathons or discussions or deliverables or what-have-you,
> how that is in the case of your particular Open project.
>
> Wrt change, indeed it's a loade word at this point, but then again, if
> there was nothing in the world one wanted to change (impact), then we
> wouldn't be doing anything at all.  If we care enough to expend effort on
> some action which impacts the world, it's because we feel it will effect a
> change.  And then, as above, it's up to us to describe how that happens.
>
> - Heath
>
>
>
> On Sun, Apr 13, 2014 at 12:46 PM, Friedrich Lindenberg <
> friedrich.lindenberg at okfn.org> wrote:
>
>> What Andrew said.
>>
>> To be honest, the slogan strikes me as a bit vacuous as it avoids telling
>> us *how* data/knowledge/muffins will have any effect, and instead goes for
>> the “change” meme, which I has been beaten to death by a combination of TED
>> talks and American presidential campaigns for the past couple of years.
>>
>> It’s ironic that the slogan is essentially a statement of faith.
>>
>> - Friedrich
>>
>>
>> On 13 Apr 2014, at 19:33, Andrew Stott <andrew.stott at dirdigeng.com>
>> wrote:
>>
>> Laura
>>
>> Although branding is rarely best done by committee, I am a strong +1 for
>> Heath’s suggestion of adding the word Open to the tagline to make
>>
>> “See How Open Data Can Change the World”
>>
>> “See How Data Can Change the World” would also work for Google or the
>> NSA; for us it’s surely the “Open” which distinguishes the Open Knowledge
>> community.
>>
>> I’m also a strong +1 for Heath’s suggestion of a template of “See How
>> Open ___________ Can Change the World” – that brings in non-Data-specific
>> communities (eg Science) around the concept of Open which unites us.
>>
>> Regards
>>
>> Andrew
>>
>>
>>
>> *From:* okfn-discuss [mailto:okfn-discuss-bounces at lists.okfn.org<okfn-discuss-bounces at lists.okfn.org>
>> ] *On Behalf Of *Laura James
>> *Sent:* 13 April 2014 10:53
>> *To:* Open Knowledge Foundation discussion list; Susanne Kendler; Naomi
>> Lillie
>> *Subject:* Re: [okfn-discuss] new brand, new website: coming up next week
>>
>> Hi Heath,
>>
>> These are great ideas :)   thoughts in-line:
>>
>> On 12 April 2014 19:28, heath rezabek <heath.rezabek at gmail.com> wrote:
>> I have a thought on this, and want to present a possible way a local
>> ambassador or chapter could utilize the logo and tagline in a flexible but
>> harmonious way.  One thing I'd be interested to hear is whether or not such
>> a usage would be acceptable to OK Leadership.  If so, then to me it feels
>> like a built-in solution.
>>
>>
>>
>> With the addition of the word 'open' to the first tagline, you'd end up
>> with
>>
>>     See How Open Data Can Change the World
>>
>> ... which meshes more completely with Open Data Open Minds.  With this as
>> an example, it's not much of a stretch to envision a tagline saying:
>>
>>     See How Open Science Can Change The World
>>
>> or ...
>>
>>     See How Open Platforms Can Change The World
>>
>> ... which of course leads to Open Science / Open Minds ... or Open
>> Platforms / Open Minds ... and even Open Knowledge / Open Minds.
>>
>>
>>
>>
>>
>> While I know the determined tagline reads "See How Data Can" and not "See
>> How Open Data Can", I wonder what the branding team might think of this
>> slight change of perspective as a path to a full range of approaches.
>>
>>     See How Open ______ Can Change the World
>>
>>     Open ______    Open Minds
>>
>>
>>
>> I'm not the whole branding team - but I love it :)
>>
>> Laura
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>
>
> --
> Heath Rezabek  //  labs.vessel.cc
> Long Now Foundation (Intern)  //  Manual for Civilization Project  //
> longnow.org
> Icarus Interstellar  //  FarMaker Design Corps  //  icarusinterstellar.org
> Open Knowledge Foundation  //  Texas Ambassador for the OKFn  //  okfn.org
>
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