[okfn-discuss] new brand, new website: coming up next week

heath rezabek heath.rezabek at gmail.com
Mon Apr 14 15:38:30 UTC 2014

I'm glad for Laura and Rufus' willingness to engage in this exploration.

We seem to know this much:

- The logo is good to go.  Not everyone will love any given logo, but
overall response is positive.

- The tagline is contentious, mostly due to questions over how well it
expresses the human and holistic aspects of our efforts.

Two questions:

Might the second tagline (Open Data / Open Minds) and the flexible use of
'Open _____' answer some of this?

Can the process launch with the logo, while the tagline is further refined
through community collaboration?

- Heath

On Monday, April 14, 2014, Aaron Wolf <wolftune at gmail.com> wrote:

> There are many totally different ways to go with the tagline than those
> I've seen proposed so far. For example:
> Open Knowledge [logo]
> "Empowering people by freeing ideas"

Heath Rezabek  //  labs.vessel.cc
Long Now Foundation (Intern)  //  Manual for Civilization Project  //
Icarus Interstellar  //  FarMaker Design Corps  //  icarusinterstellar.org
Open Knowledge Foundation  //  Texas Ambassador for the OKFn  //  okfn.org
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