[okfn-discuss] Next steps on the Open Knowledge Tagline

[Rufus Pollock]

Lots of great thoughts and ideas here.

Based on the additional discussion so far I think we have potentially 2
other short-list candidates (I appreciate there have been several others
but these seem to be ones multiple people cited):

The Future is Open
Empowering People by Freeing Ideas

This would give a shortlist of:


   -

   Open Knowledge: see how information can change the world
   -

   Open Knowledge: see how data can change the world
   -

   [Open Knowledge:] Open knowledge, open data, open minds (we can possibly
   drop the Open Knowledge: prefix here since we have that as the first two
   words)
   - The Future is Open
   - Empowering People by Freeing Ideas
   -

   [No Tagline] - given the narrative and logo we could not have a
   designated tagline for the time being (and where we need something for e.g.
   t-shirts or stickers we could pull things from the narrative e.g. “creating
   power for the many, not the few”)

We'll leave this open for discussion and suggestions a little while longer
and then look to move to next steps.

Rufus



On 12 June 2014 09:48, Kersti Wissenbach <krwissenbach at gmail.com> wrote:

> +1 for empowering people by freeing ideas
>
>
> *Kersti Ruth Wissenbach*
> campaign strategies | program coordination | research
>
> *Freedom of Expression & Information | Open Development **| ICT4C *
>
> NL ambassador Open Knowledge Foundation
>
> Mobile +31 (0)634193966
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>
>
>
> On Tue, Jun 10, 2014 at 2:54 PM, heath rezabek <heath.rezabek at gmail.com>
> wrote:
>
>> For some reason, 'Empowering ppl by freeing ideas' feels too chunky to
>> me.  I don't know if changing the 'by' to a 'through' or just to a comma
>> would help.
>>
>> One part of it is that the tagline should -be- the idea that empowers;
>> the idea we're setting free.  The sentiment is great.  In a way, 'Open
>> Knowledge' is that idea.  So maybe I'm starting to fall on the side of
>> those who want no tagline.
>>
>> That then begs conversation with those drawn to Open Knowledge but
>> confused about what it means.  I honestly think the ability to spark such a
>> vast conversation is the whole point.
>>
>> I'm starting to weary of versions that repeat either word already there,
>> such as 'Open X/Y/Z' or the 'Future is Open' (though 'future' is a fine
>> concept to mix in, to me) because these dilute the potency of just plain
>> 'Open Knowledge'.
>>
>> So if Open Knowledge is its own strong tagline, aside from the
>> 'standalone' option, the other route would be a tagline that invited
>> exploration.  Along the lines of...
>>
>> Open Knowledge:
>> Discover more.
>> Empower the Future.
>> Verb This.
>>
>> ie, an imperative.
>>
>> But again, because 'Open Knowledge' can be read at least two ways, it
>> already satisfies.  I say be bold, let the title stand for itself, and
>> welcome the conversation that begins.  "What does Open Knowledge mean?"
>> "Well, what does it mean to you?"
>>
>> - Heath
>>
>>
>>
>>
>> On Tue, Jun 10, 2014 at 5:24 AM, Tom Olijhoek <tom.olijhoek at gmail.com>
>> wrote:
>>
>>> I agree with Duncan Edwards and Aaron Wolf that 'Empowering people by
>>> freeing ideas' is a very good tagline.
>>> I also do not like See how... variants very much for reasons that Aaron
>>> gave.
>>>
>>> My second choice would be   'the right to know'.
>>>
>>> I also added a last minute idea that entered my mind to the WIKI
>>>
>>> the Future is Open.
>>>
>>> best
>>>
>>>
>>> --
>>> Tom Olijhoek
>>> C
>>>
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>>
>>
>> --
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>> Open Knowledge Foundation  /  Texas Ambassador for the OKFn  //  okfn.org
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