[okfn-discuss] new brand, new website: coming up next week

Rufus Pollock rufus.pollock at okfn.org
Wed May 7 13:22:15 UTC 2014


I've delayed a bit in responding to because I wanted to give some space for
the online community discussions plus the tagline discussion. At the same
time I also did want to try and respond to as many folks as possible here
on the great points being raised so herewith is some follow-up!

On 15 April 2014 15:14, Pierre Chrzanowski <pierre.chrzanowski at gmail.com>wrote:

> Dear All, I am sorry I will not be able to participate in the online
> discussion.
>
> So I just wanted to say congrats to all of those who have been working
> hard on the new website and logo, which all look great, but also wanted to
> say that I shared many concerns over the new tagline expressed here.
>
> In particular, I do think, like Tim and Peter, that the tagline is too
> much focused on data and that it does not reflect the core purpose of the
> Open Knowledge Foundation being a global movement of people opening and
> using knowledge.
>

I really hear you here Pierre. As you know the tagline has now been opened
up for suggestions. I appreciate you may not be able to participate in the
discussion fully but if you had any further thoughts they'd be very welcome!


> I went to the Open Knowledge Foundation precisely because I had the
> feeling I would be welcome and could take part in that movement, and I
> could even express my views - with facts of course - and propose new ideas.
> But I do not find any of that in the new headline.
>

Let me emphasize that it is still very much the case that you (or anyone)
can "take part in the movement" and if the new tagline did not convey that,
that definitely was not the intention :-)

As you know we're now reviewing this further and any thoughts on what is
missing and what could be improved are very welcome :-)

Rufus
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