[open-government] Sunlight: Introducing Today in OpenGov, our new morning newsletter

[Steven Clift]

Sign up here!

http://bit.ly/todayinopengovnews

It is great to see Sunlight waking up to the power of email. Seriously. :-)

I should mention that I am exploring a weekly "best of" @democracy
e-newsletter with highlights from the hundreds of online
conversation/exchange spaces that I monitor and deep links to best
explosions of knowledge sharing. The Open Gov Facebook Group has become an
amazing sharing engine and it could use a highlights version. Stay tuned
for a survey and the opportunity to get involved.

Cheers,
Steve


From: Steven Clift <clift at e-democracy.org>
Date: Fri, Nov 14, 2014 at 10:48 AM
Subject: Sunlight: Introducing Today in OpenGov, our new morning newsletter
To: clift at e-democracy.org



[image: This photo is a screenshot of Today in OpenGov]

Today in OpenGov, inbox edition

Great news, opengov fans: Now there’s a new way to wake up with the news
you care about most.

Beginning Monday, Sunlight will start delivering a regular digest of open
government news and information <http://ift.tt/1CQ0R6Y> each morning to
subscribers’ inboxes. We’re calling it "Today in OpenGov," and it’s
Sunlight’s first-ever daily newsletter. (Click here to subscribe
<http://ift.tt/1CQ0R6Y>.)

Longtime Sunlight readers will probably recognize the name. The concept of
publishing a regular roundup of open government news has been a constant
feature <http://ift.tt/1EEGCKq> of the Sunlight blog for nearly two years.
Readers should notice a few other similarities too: The format will remain
largely the same as the blog posts, which have been pretty successful in
driving steady morning traffic. And Matt, who has been the digest’s main
author since Day One, is staying on as lead author. If you’ve been reading
Today in OpenGov on the blog on any regular basis, you already know he does
a terrific job scouring the web to find open government news from across
the globe each morning. (And, of course, he’ll also continue his standard
practice of linking directly to those sources and providing all the credit
that’s due — an editorial standard that we take seriously at Sunlight.)

But why the change over to email to begin with? A few reasons.
We're taking Today in OpenGov to the next level: your inbox!
<http://ift.tt/1CQ0R6Y> "Today in #OpenGov" is going email! Your source for
all-things-opengov will soon be a daily newsletter. Sign up here!
<http://ift.tt/1CQ0R6Y>

First, email is where our readers currently live, plain and simple. The
importance of the inbox as a vehicle for gaining readers’ attention has
been well documented <http://ift.tt/1xa8YdK>. Some are calling it a
comeback. Whatever it is, the fundamental truth as we understand is that
that most of our readers are like us: They wake up, check their email and
read the morning news while on their way to the office, or maybe during
those first few minutes while enjoying that cup of coffee (or tea!). A
morning newsletter delivered to that same inbox just makes sense.

Oh, and speaking of commuting, did we mention Today in OpenGov will also be
responsive to your mobile device? We’re lucky enough to have an incredibly
talented design staff here at Sunlight, who bring a comprehensive approach
to projects. So not only will you see a lovely new layout for TIOG, but
you’ll also be able to read it in any number of formats suitable to the
opengov reader who is on the go. That’s a flexibility we just don’t have on
Sunlight’s blog.

Finally, Today in OpenGov is part of a larger experiment at Sunlight to
overhaul our entire email strategy. The last few years alone have brought a
lot of change around here — an expanded policy focus, a bigger Labs
department and a more robust reporting group. Sunlight’s blog has
traditionally been the voice of Sunlight’s messaging and output, and that
will largely remain the same. But as the production has hit new levels,
we’re working on new ways to curate our content to the segments of
audiences who care about it most. Newsletters are just one way we know we
can reach diverse streams of readers more effectively — expect to see more
options in 2015.

In the meantime, be sure to sign up to get the first edition of Today in
OpenGov <http://ift.tt/1CQ0R6Y>, landing in inboxes this Monday! We're
pretty pumped about it, and we can't wait to see what you think.


from Sunlight Foundation Blog http://ift.tt/1EEGD0M
via IFTTT <http://ift.tt/1bODNcb>


ᐧ
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.okfn.org/pipermail/open-government/attachments/20141114/1eed4b89/attachment-0002.html>