[open-science] Panton Principles Publicity

Mon Jun 13 08:53:05 UTC 2011

On Mon, Jun 13, 2011 at 12:47 AM, Jenny Molloy <jenny.molloy at okfn.org>wrote:

> Hi All
>
> See below for a conversation Maria and I have been having regarding
> publicity for the Panton Principles (PP from here on in!). It started when I
> shared a poster design:
> http://tinyurl.com/6gj2e6v
>

I like this. The second "principles" could be omitted

>
> Since, some very interesting points have come up. As a quick summary for
> those who don't want to read the whole conversation:
>
> - Would a PP logo be a good thing to have? Should we have a design
> contest/request ideas and submission?
> - Peter came up with a tagline for a web banner of 'Open data means better
> science', could a question directly addressing the community be more
> engaging for the poster?
> - Would a design like this
> http://sunnibrown.com/2010/06/03/pbs-this-emotional-life/ be too childish?
>

I am open-minded on this. It should be the ONLY one - we will have enough
detractors without being labelled at the muesli-knitting brigade. So If it's
one of (say) 5 then it may well attract some people, but it will antagonize
others.

I DO like Professor Weasel http://www.youtube.com/watch?v=_yVdyprbjJo
and maybe this could be extended to Open Data.

> - What makes open data in science unique compared to open data in other
> fields and how could we incorporate this into our messages/publicity?
> *
> *Any comments, opinions, design ideas etc are most welcome!
>
> Jenny*
>
> From:* Jenny Molloy <jenny.molloy at okfn.org>
> *To:* maria <adresamariei at yahoo.co.uk>
> *Sent:* Monday, 6 June 2011, 10:19
> *Subject:* Re: Working Group on Open Data in Science
>
> Hi Maria
>
> Thanks for the comments, all very good points!
>
> On Fri, Jun 3, 2011 at 5:38 PM, maria <adresamariei at yahoo.co.uk> wrote:
>
> Hi Jenny,
>
> Sorry for being late with my reply.
> I took a look at the poster and I really like it.
> Trying to be critical, I might have some suggestions:
>
> - in terms of the elements included, I was wondering if it would be a good
> idea to include the ofkn logo, together with a possible logo for the Panton
> principles themselves?
>
>
> We currently don't have a PP logo and with just the OKF logo it looks a
> little unbalanced, but I have been trying to come up with a PP logo for
> quite a while now, and getting nowhere. I think it needs to be a
> collaborative effort (preferably involving more creative people than me!).
> Do you have any ideas as to what make a good logo? I was trying to do
> something simple with two Ps but had exactly the same problem you describe
> below in that it had no relation to open data in science.
>
> *Maybe we can launch a logo design contest? Or choose something from the
> T-shirt competition for Open Data (
> http://blog.okfn.org/2011/06/07/okf-t-shirt-competition/) - like a special
> prize for something that would potentially be turned into a PP logo?*
>
>
>
> - The website is with red, while the poster is with green, maybe a
> consistency in tems of colours/style/font will make it memorable?
>
>
> I agree, we definitely need a consistent theme, but I found red, white and
> black a little restrictive when it came to poster design. Originally I was
> looking at going for this sort of style:
> http://sunnibrown.com/2010/06/03/pbs-this-emotional-life/
> What do you think of that? The elements of the current poster could
> probably be retained along with your suggestions below and it would be more
> consistent with the website (although the website can easily be changed
>
> *This style is lovely, I would fall for it immediately! The only challenge
> would be to keep it not too childish.. (it would work perfect I guess for
> advocating PP for the general public. I wonder if 'scientists' would
> resonate - and now I'm playing Devil's advocate.*
> *How about this style, just black on white, and with a coloured logo. And
> with some science elements (like equations, a dna structure....)*
>
> I'm glad you like it! I think we could keep it out of the childish region
> relatively easily. I like the idea of incorporating science elements and I
> think we should keep it simple, but some colour would help draw attention
> probably. We could play with that later. Maybe we could sketch some quick
> ideas exchange them via scanning and emailing? I have some time next weekend
> to try and be a bit creative!
>
>
> - the poster presents the three main principles/steps. Maybe the original
> idea is to simply create awareness and to keep the message as simple as
> possible... but if there is space for some more content, I would put an
> intriguiting question/a message for making the principles highly
> relevant/desirable/ or simply to help the viewer understand the message without
> needing him to go to the website in order to figure it out,(now I'm
> reffering to a general public, but maybe I am wrong and your target are the
> scientific communities who.... are/aren't familiar with the idea?)
>
>
> The idea was very much to get the name out there and try to encourage
> people to log on to the website, and we were targetting scientists (the idea
> was that this could go up on department noticeboards) but a question or
> tagline would be good. We came up for one for a web banner 'Open data means
> better science' - if we can think of an intriguing question that might be
> even better!
>
> *If we address communities directly, maybe: "Want better science? Open
> your data. (find out how)" Just an idea..*
>
>
>
> - the benefit of a more explicit message (or possibly rethinking the
> images) can also be argued like this: If the poster remains the same and we
> change the title- instead of 'Panton Principles' with 'Creative Ideas', 'New
> Media Content', 'Open Design' or simply any kind of 'Resources' - then the
> poster would still make sense, as the circle images are
> general/stereotypical and the three principles are appliable to any kind of
> 'Openness' movement.
> (ok, :) not all the images, except the left one with the dna code, but
> still, this also can represent just 'knowledge'). Maybe it would be better
> to find something that is specificly oriented towards science and what does
> it mean to open data from the scientific domain towards the public one?
>
>
> It would be better, I just couldn't do it! Any ideas you have would be very
> welcome, we can also throw this discussion open to the mailing list if you
> don't mind your comments being forwarded?
>
> *Please be free to forward any of my messages. Just some thoughts on the
> particularities of open data in science: for me, it means a change of
> thinking- science is as competitive as business or any other domain. As the
> social constructivism of science claims, there si no objective truth there
> to be discovered. It is everything an intertwined web of social, economical,
> political and technological developments, and elements like:  phd funding,
> peer-reviews, universities agenda, sponsors of innovation organisations, the
> rush to be published and recognised by the scientific community- the
> prestige of being quoted, the rush to be the first one coming up with a new
> discovery, the avidity of being validated by older peers, or, on the
> contrary, to disqualify the big theoreticians ..... they are all part of
> this web and its results. Things can be different in a zillion ways, when it
> comes to innovation.*
> *
> *
> *As I experience it in the academic world (and I am just at my master
> level) is this fierce competition between people can be quite dramatic.
> Bruno Latour writes excellent about this inner mechanisms (if you are
> curiouse, take a look here:
> http://www.bruno-latour.fr/livres/MTP-TABLE%20OF%20CONTENTS.html Making
> things Public, Re-assembling the Social)*
> *
> *
> *Panton Principles hit a very sensitive point in the scientific
> community. *
> *Let's put it in the 'worst scenario' case: the mission is to convince a
> community of individuals sensitive about recognition and solitary results,
> to collaborate, share, and do it together.*
> *And it has to pay off something more valuable than it pays now. *
> *Mobility, Recognition and prestige are always good motivators and I guess
> there is no other way. Can we think of a system of recognition within Panton
> Principles?
> *
> *To attach to the Panton Principles the idea of a great reputation.*
> *
> *
> *Thought: Bruno Latour would be a great key opinion leader in the
> community.*
> *Maybe we can develop a Panton  Principles Manifesto? And 'attack' the
> scientific community from two sides: bottom-up (hackers, hacktivists and the
> rest of the cool guys) and from above (key opinion leaders - people that
> have high chances to publish real fast something about the manifesto).*
>
> I think the Principles themselves are the manifesto, but getting opinion
> leaders to endorse and publicise them would be great. We should also look at
> the website and how it records endorsements, it might be nice to get a
> counter on there now there are already quite a few.
>
>
> - what is unique about open data in science, in comparison with other sets
> of open data/open data in general?
>
>
> I suppose that as opposed to e.g. government data it has always been
> explicitly intended for reuse and redistribution, because that's how science
> works. However, it is difficult to reuse because access is often controlled
> by journals as opposed to the data generators/providers (the scientists) -
> in other domains there is no middle party, and there is currently little
> reward/recognition for scientists publishing data openly. Also, just the
> fact that so much can be done with it! Genuinely new results can be
> generated (rather than standard analyses or interesting visualisations)
> alongside the advatange of improving quality and being better able to spot
> mistakes/discrepancies which is common to most fields of open data. Those
> were the first things that came to mind, but this is probably one to open to
> the mailing list because there are people there who have thought about this
> a lot more than me. Also, I'm not sure my points help in terms of poster
> design but somebody else's might.
>
>
>
> - may I ask who is the target/where will it be published?
>
>
> The target initially were scientists who don't already know much about the
> open data movement, the idea was that it could be sent to University science
> departments to be put up on noticeboards, although obviously if we get a
> design that is good for the public as well then all the better!
>
> *Great! Besides universities and research centres, maybe it would be also
> fruitful here: http://www.4sonline.org/ It would be a great dissemination
> platform (online and at the conference itself). Maybe someone from the Open
> Knowledge Foundation can have a short presentation there about ....And other
> portals and conferences as well...*
> *Maybe I can help with some online research on this and provide you with a
> list of contacts? *
>
> That sounds great! If you identify events/conferences etc where this could
> be discussed it is always worth dropping an email to the mailing list as
> someone may already be planning to go, or may not have heard of it but would
> like to. A list of contacts would be an excellent start, and we can try to
> encourage as many people as possible to visit the website and endorse the
> Principles.
>
> Let me know if you're happy for us to move this discussion to the mailing
> list as I think some really interesting points could come out of it! Speak
> to you soon
>
> *Great, of course! Keep in touch!*
>
> Jenny
>
>
>
> Thank you!
>
> Keep in touch,
>
> Maria
>
>
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>

-- 
Peter Murray-Rust
Reader in Molecular Informatics
Unilever Centre, Dep. Of Chemistry
University of Cambridge
CB2 1EW, UK
+44-1223-763069
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