[@OKFNau] public-private partnerships

Steven De Costa steven.decosta at linkdigital.com.au
Wed Apr 30 13:16:37 UTC 2014

Hi Folks,

Just an update that the submissions for this AGIMO process will cut off on
the 2nd of May:

I don't think the process needs too much detail for a submission. And, I
wouldn't be too scared off by either the 'big data' reference or the
'public' reference. The partnership with Government can be entirely up to
those interested to imagine it.

I'm sure there are people on this list with high value partnership ideas.
I'd encourage those people to put a few paragraphs together and see if you
can get some Government support :)

For reference, these are the two simple ideas I'm likely to put forward.
They are both things that are technically easy, but with Government support
would actually have a chance of attaining the objective.

*1. Build a platform to capture sentiment surrounding advertising.*

For decades mainstream media has been used by Government to change
community attitudes. The slip-slop-slap campaign was recently attributed to
a fall in skin cancer in the generation that has grown up with it on TV,
radio and print media. Such programs create social equity, healthier
populations and reduce healthcare costs.

However, the effect of such programs can be undermined by counter messaging
available more recently via a multitude of advertising and social
influencing platforms. Concepts surrounding celebrity and idolization can
also change and shape attitudes.

The idea I'd like to pitch is that Government establish a crowd sourcing
platform for capturing 'disturbances' in the influence being used by
adverts, advertising campaigns, social platforms and even memes.

As a program that would be open via API, the data collected would be
available over the decades ahead to analyse and correlate with trends in
social attitudes that may negatively impact positive public safety or
public health programs. Those working within Government, but also anyone
with the interest, would be able to analyse the events recorded by regular
people during their everyday lives (online or offline).

The API would have read and write methods to allow applications to
value-add onto the platform via their own innovations in reporting or
reading of the data available.

When social attitudes direct votes and political parties devise policy to
capture votes some impartial data, analysis and feedback from the real
world would be invaluable for the development of practical mitigation to
fundamental problems with social attitudes.

Serious problems surrounding social attitudes in the general areas of
aging, climate, immigration and even in specific areas such as the
immunisation of children exist today. For example, the factless Autism
scare that appears to be rampant across all media. In fact, on that, there
is a very entertaining summary here:

Misinformation and irresponsible advertising has the potential to undo
decades of hard work attempting to inform Australians of programs that are
designed to improve their health and safety. A big data platform to start
collecting raw data on how this material may influence the Australian
population over the decades ahead has the potential to provide billions of
dollars of value over the long term.

The seed investment to establish the technical platform would be minor.
Government's primary role would be to endorse and raise awareness of the
platform via marketing and communications, as it does with other programs
(such as asking the public to reporting violent or extremist activity, or
material that may promote radicalisation toward such activity).

*2. Establish a CKAN instance for an openGLAM initiative and kick it off*

This one is pretty straight forward. We setup CKAN and create a simple
website for people to self register as a data publisher. As a data
publisher you are given tools and support to harvest as much public domain
Australian cultural data as possible. Some basics checks would be put in
place to ensure items are referenced back to original source. The data is
to be 'meta' only, with digital assets such as images, videos or recordings
referenced only as URLs to the source.

There have been efforts in the past, and ongoing efforts, to merge the
public collections of galleries, libraries, archives and museums under
various standards. While those efforts are needed there is a very large
step forward that can easily be taken by many small steps as one to get the
raw data online and machine readable with the bare minimum of semantic
context required. The minimum reference would be the origin of the item.

Once data is available, innovative use of the data will begin to create
cultural value. That value will then drive further innovation and
investment in the platform and institutions can opt to collaborate with the
community of volunteers working to grow the data sets available.

Government's primary role would be to endorse and raise awareness of the
platform over time. Particularly as the platform is used and value is
demonstrated. As cultural institutions begin to integrate its capability
into their way of delivering on the mission of their own organisations
Government would be able to support such activity further.


*EXECUTIVE DIRECTOR*www.linkdigital.com.au
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