[okfn-br] Fwd: [OKFN-Local-Coord] Branding update

Sábado Abril 5 13:39:51 UTC 2014

Concordo com a Aza.  BR faz mais sentido e se encaixa no contexto mundial.

Beijos, beijos!!!

Ceci
 On Apr 2, 2014 10:21 PM, "Alexandre Hannud Abdo" <abdo em member.fsf.org>
wrote:

> Pessoá,
>
> Segue anúncio de atualização do branding da Open Knowledge, com a qual
> basicamente todo mundo menos a velha guarda da torcida do penapolense -
> com todo respeito - já teve contato.
>
> Só observaria aos comentários do Tom que "OKB" é uma péssima sigla.
>
> "OKBR" - que alguns de nós já temos usado - evitará um monte de
> problemas com a Bolívia, Belarus, Burma, Botsuana, Brunei, Bahamas,
> Butão, Benin, Bulgaria, Bélgica etc.
>
> Pra não falar que há algumas décadas um grupo mucho esperto de pessoas
> já padronizou como países devem se referir a si em siglas pra não dar
> besteira: https://en.wikipedia.org/wiki/ISO_3166-1
>
> Tem até uns tais "nomes de domínio da Internet" que usam esse padrão,
> quem diria.
>
> Bjs,
>
> A.S.
>
> -------- Original Message --------
> Subject:        [OKF Brasil Associados] Fwd: [OKFN-Local-Coord] Branding
> update
> Date:   Wed, 2 Apr 2014 20:33:44 -0300
> From:   Everton Zanella Alvarenga <everton.alvarenga em okfn.org>
> To:     okfn-br-conselho em lists.okfn.org <okfn-br-conselho em lists.okfn.org>
> CC:     guilherme em okfn.org.br <guilherme em okfn.org.br>
>
>
>
> Pessoal, e-mail ainda privado, mas posso compartilhar na nossa lista
> interna. Quando referirem-se a Open Knowledge Foundation Brasil, agora
> vamos começar a tirar a palavra "Foundation". Se notarem, já fizemos
> isso faz certo tempo no site. Na realidade, eu quase registrei sem o
> Foundation.
>
> Então somos a OKB - Rede pelo Conhecimento Livre. :)
>
> Estou insistindo para a Laura me passar o cartão faz tempo. Se não tiver
> até semana que vem, vou imprimir um com o template antigo (tenho usado o
> da Wikimedia Foundation por causa dessa demora desde ano passado, hehe).
>
> Quem for querer usar um cartão nosso, depois me avise para eu já ir
> planejando de onde tirar recursos para isso. Talvez verba dos
> associados? Por falar em associados, há um tópico sobre isso na lista
> pública. ;)
>
> Abraços,
>
> Tom
>
> ---------- Forwarded message ----------
> From: *Laura James* <laura.james em okfn.org <mailto:laura.james em okfn.org>>
> Date: 2014-04-02 19:29 GMT-03:00
> Subject: [OKFN-Local-Coord] Branding update
> To: Open Knowledge Foundation Local Coordinators Mailing List
> <okfn-local-coord em lists.okfn.org <mailto:okfn-local-coord em lists.okfn.org>>
>
>
> Hello,
>
>
> In brief:
>
>   *
>
>     We're improving things to help open knowledge reach more people!
>
>   *
>
>     Name change: from 'Open Knowledge Foundation' to 'Open Knowledge'
>
>   *
>
>     Logo change: for Open Knowledge Central, and for you when you want it
>
>   *
>
>     Words change: we have a new way of talking about ourselves, to make
>     sure new people to Open can understand what we're doing and why
>
>   *
>
>     New Central website: capturing all of this
>
>   *
>
>     Rebooted wiki: to help provide better support
>
>
> As some of you know, the Open Knowledge Foundation has been working hard
> over recent months to improve how we communicate the message of open
> knowledge. We'd like to share with you all where we are up to, and what
> is happening next.
>
>
> Communication includes lots of things - the words we use, our brand
> (including our name and logo), and how we structure our website. We've
> been reviewing all of these.
>
>
> We want to make sure we have a clear, exciting and engaging presentation
> of open knowledge for new audiences, because it is important that others
> can discover the power of open, to get more data opened up and make it
> used and useful. This includes understandable explanations of what open
> knowledge isand why it matters, of who we are, and of what we do. It
> also means having fresh graphics which reinforce what we say (this is
> especially important because we know from feedback over recent years
> that our website can look intimidating, academic or technical, and this
> can put off people who otherwise would get involved). These changes are
> to help all of us, who are already convinced by and committed to open
> knowledge, to talk to new people easily about why open is so important.
> We want more people to get involved and join us- to train, run events,
> write code, advocate, campaign, wrangle data, start businesses, open
> data, use data, and to support open knowledge in all kinds of ways!
>
>
> We've also wanted to solve problems and avoid confusion, to make things
> better for Local Groups and Working Groups. For instance, we know the
> term "Foundation" in our name has different meanings in different
> countries, some of which don't apply to us! We want Local Groups to be
> able to personalise/localise the new logo to create something that is
> recognisable as the 'new look' we share but also special to them. We
> also want to give everyone easy-to-use and exciting designs for
> stickers, T-shirts, website graphics and more, which can easily be
> translated, showing how we are all part of open knowledge and which
> convince others to get involved.
>
>
> We started this process in late 2013. Many of you may remember the
> community survey we ran, which gathered a lot of information about what
> you think open knowledge is, what the Open Knowledge Foundation does,
> why you think openness matters, and so on. The survey was a very
> important inputinto the process of refreshing our brand and how we
> communicate, as well as helping us to plan community support better:
> many thanks to everyone who took part and contributed to the results now
> shared here.
>
>
> Some of you have spoken with the team working on our brand too, as they
> interviewed several Local and Working Group leaders and members of the
> Advisory Council. (We've also involved the Central team and our Board of
> Directors in the process).  Many of you have been working with Neal and
> others at Central who have been developing our communications and the
> website. Others have talked with Rufus and Laura about your plans and
> challenges. All of this has helped shape our understanding of what we
> all think open knowledge and the Open Knowledge Foundation is, and
> therefore how we explain these things to others.
>
>
> We're now getting ready to launch our new website, which will be a lot
> clearer about who we are and what we do, and how to get involved (the
> website should be ready on April 14th). It will also be the first place
> people will see our new brand. We're not going to do a big launch of the
> new brand- we'll be rolling it out gradually as we update websites,
> business cards and so on. We'll make sure you have all the tools you
> need to use itjust as soon as they are available. There is no deadline
> to updateyour websites or anything else - but we hope you'll find the
> new communication materials both easier to use and much more compelling
> to new people outside the open movement today.
>
>
> We'll be in touch over the next couple of weeks with more information.
>
>
> Quick FAQ:
>
> /Do I have to use the new logo for my group?/ - No, you don't have to,
> but we hope you like the new look and will want to use it. There is no
> deadline for when Central will have all of our websites using the new
> logo, and there is no deadline for you to decide when you want to change.
>
> /Will there be templates for us to use?/ - Yes, we're still developing
> these and we'll share as soon as we can. There will be lots more help on
> the wiki soon!
>
> /When can we see the new website? /- We plan to launch this on April the
> 14th.
>
> /When can we see the new wiki?/ - Now! Heather and others are running
> Community Sessions on IRC (irc.freenode.net <http://irc.freenode.net>
> #okfn), see
> http://blog.okfn.org/2014/04/01/happy-spring-cleaning-community-style/.
> To get started, create your account and your user profile at
> http://wiki.okfn.org/How_to_register,_editing_rightsand use these wiki
> templates to help with formatting and usage
> http://wiki.okfn.org/Wiki_Templates
>
>
>
> Best regards,
>
>
> Laura
>
> --
> *
>
> **
>
> **
>
> **
>
> *Dr Laura James*
>
> *CEO  | skype: laura.james  |  @LaurieJ <https://twitter.com/LaurieJ>*
>
> Open Knowledge Foundation <http://okfn.org/>
>
> **
>
> *See how data can change the world*
>
> *http://okfn.org/ |  @okfn <http://twitter.com/OKFN> |  Facebook
> <https://www.facebook.com/OKFNetwork> | Blog <http://blog.okfn.org/> *
>
> **
>
> **
>
> **
>
> *
>
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>
>
>
>
> --
> Everton Zanella Alvarenga (also Tom)
> OKF Brasil - Rede pelo Conhecimento Livre
> http://br.okfn.org
>
>
>
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