[okfn-br] Nova identidade visual, nome e logo da Open Knowledge

Sexta Abril 11 13:10:47 UTC 2014

Curti a ideia do Brasil na parte vermelha, Tom. Depois vou tentar fazer.

A mudança de nome fica legal no caso dos capítulos locais (Open Knowledge
Brasil ao invés de Open Knowledge Foundation Brasil), mas ainda não me
acostumei com o nome da central. Tipo "Hi, I'm Vitor and I work for Open
Knowledge" :P

Abraços,

2014-04-11 9:15 GMT-03:00 Everton Zanella Alvarenga <
everton.alvarenga em okfn.org>:

> Acho que ficaria legal o formato do Brasil nessa parte central vermelha.
>
> Quando fui registrar, quase tirei o "Foundation" do nome e já me referia
> como Open Knowledge Brasil, apesar de já fazer referência sem o nome antes
> dessa mudança. Faz muito mais sentido sem o "Foundation".
>
> Uma tradução rápida do nosso propósito:
>
>
> *Um mundo onde conhecimento empodera muitos, não uns poucos.*
>
>
>
> * Um mundo onde dados nos liberta - para tomarmos decisões informadas
> sobre como vivemos, o que compramos e quem ganha nosso voto.*
>
>
> *Um mundo onde informação e conhecimento são acessíveis - e aparente(?) -
> para todos. *
>
>
> *Esse é o mundo que escolhemos.*
> Não gostei muito do slogan pois foca apenas em dados:
>
> *Veja como os dados podem mudar o mundo*
>
> Que tal usarmos algo como?
>
> *Veja como o livre acesso ao conhecimento pode mudar o mundo*
>
> Apesar do foco ter sido dados, prefiro sermos mais gerais.
>
> ---------- Forwarded message ----------
> From: Laura James <laura.james em okfn.org>
> Date: 2014-04-11 6:02 GMT-03:00
> Subject: [OKFN-Local-Coord] Branding update: words and logos
> To: Open Knowledge Foundation Local Coordinators Mailing List <
> okfn-local-coord em lists.okfn.org>
>
>
> Hello,
>
> In today's email:
>
> * the words for talking about Open Knowledge
>
> * the background to the logo design
>
> * introducing the new logo
>
> * some ideas of ways we'll use the logo
>
>
> Following last week's email describing who we are and what we do, here's
> some more words we use to talk about ourselves:
>
> About our brand and what motivates us:
>
>        A revolution in technology is happening and it's changing
> everything we do.
>
> Never before has so much data been collected and analysed. Never before
> have so many people had the ability to freely, easily and quickly share
> information across the globe.
>
> Governments and corporations are using this data to create knowledge about
> our world, and make decisions about our future.
>
> But who should control this data and the ability to find insights and make
> decisions? The many, or the few? This is a choice that we get to make. The
> future is up for grabs.
>
> Do we want to live in a world where access to knowledge is "closed", and
> the power and understanding it brings is controlled by the few? Or, do we
> choose a world where knowledge is "open" and we are all empowered to make
> informed choices about our future?
>
> We believe that knowledge should be open, and that everyone - from
> citizens to scientists, from enterprises to entrepreneurs, - should have
> access to the information they need to understand and shape the world
> around them.
>
>
> Our core purpose:
>
> A world where knowledge creates power for the many, not the few.
>
> A world where data frees us - to make informed choices about how we live,
> what we buy and who gets our vote.
>
> A world where information and insights are accessible - and apparent - to
> everyone.
>
>
> This is the world we choose.
>
>     Our tagline:
>
> *See how data can change the world*
>
>
> *Onto the logo!*
>
>
>
> About the visual identity (logo) - which we call the "data earth"
>
> The "data Earth" visual identity is designed to represent the organisation
> we heard about through the brand development process.  The data earth works
> with the words about the brand and Open Knowledge culture on several levels:
>
> (1) it's data derived [which is a good fit, we are all about data!],
>
> (2) it's an 'O' standing for Open,
>
> (3) also an earth [global, inclusive, diverse].
>
> These are three powerful aspects and to have all 3 in one visual identity
> which is coherent is especially great in branding terms, making this a
> powerful and special identity.
>
> The "data earth" is inspired by the Open Data Index, which many of you
> helped to create.
>
> We can use the "data earth" idea to create logos for Open Knowledge in
> general, for local groups and for working groups. There will be more
> information about these variants soon!
>
> Examples:
>
>
> The typeface is openly licensed Lato.
>
> We will also have graphics for banners, business card templates, guidance
> on colour palette and graphic styles (for use on websites and printed
> materials), T shirt designs and sticker designs coming soon.
>
> In the meantime to give you some idea of how things could look, here are
> example concepts for banners and merchandise:
>
>
> https://drive.google.com/file/d/0B6u30TgpCsjjUkNQTlpJMU00YU0/edit?usp=sharing
>
>
> https://drive.google.com/file/d/0B6u30TgpCsjjbGdwN1dMV1JMYW8/edit?usp=sharing
>
> And finally...
>
> Please be patient as we prepare more materials for you!
>
> We will have lots of tools and templates for you which will make it easy
> for you to use the new graphics for best effect. The graphics included here
> are illustrations only, not ready for use :)
>
> All this information is now on the wiki here:
> http://wiki.okfn.org/About_the_Open_Knowledge_brand
>
>
> Best regards,
>
> Laura
>
> --
>
>
>
> * Dr Laura James CEO   *
>
> *skype: laura.james  |  *@LaurieJ <http://twitter.com/LaurieJ>
>
>
>
> * Open Knowledge <http://okfn.org/>    -    See how data can change the
> world http://okfn.org/ <http://okfn.org/>  |  @okfn
> <http://twitter.com/OKFN>  |  Facebook
> <https://www.facebook.com/OKFNetwork>  |  Blog <http://blog.okfn.org/>
> <http://okfn.org/about/newsletter> *
>
>
> _______________________________________________
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>
>
>
>
> --
> Everton Zanella Alvarenga (also Tom)
> Open Knowledge Brasil - Rede pelo Conhecimento Livre
> http://br.okfn.org
>
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>
>

-- 

Vítor Baptista

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The Open Knowledge Foundation <http://okfn.org>

*Empowering through Open Knowledge*

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