[okfn-br] Nova identidade visual, nome e logo da Open Knowledge

Sexta Abril 11 13:12:57 UTC 2014

gostei bastante do logo

o "apparent" nao faz sentido

e so focar en "dados" tambem nao faz sentido

On Fri, Apr 11, 2014 at 9:10 AM, Vitor Baptista <vitor em vitorbaptista.com>wrote:

> Curti a ideia do Brasil na parte vermelha, Tom. Depois vou tentar fazer.
>
> A mudança de nome fica legal no caso dos capítulos locais (Open Knowledge
> Brasil ao invés de Open Knowledge Foundation Brasil), mas ainda não me
> acostumei com o nome da central. Tipo "Hi, I'm Vitor and I work for Open
> Knowledge" :P
>
> Abraços,
>
>
> 2014-04-11 9:15 GMT-03:00 Everton Zanella Alvarenga <
> everton.alvarenga em okfn.org>:
>
>> Acho que ficaria legal o formato do Brasil nessa parte central vermelha.
>>
>> Quando fui registrar, quase tirei o "Foundation" do nome e já me referia
>> como Open Knowledge Brasil, apesar de já fazer referência sem o nome antes
>> dessa mudança. Faz muito mais sentido sem o "Foundation".
>>
>> Uma tradução rápida do nosso propósito:
>>
>>
>> *Um mundo onde conhecimento empodera muitos, não uns poucos.*
>>
>>
>>
>> * Um mundo onde dados nos liberta - para tomarmos decisões informadas
>> sobre como vivemos, o que compramos e quem ganha nosso voto.*
>>
>>
>> *Um mundo onde informação e conhecimento são acessíveis - e aparente(?) -
>> para todos. *
>>
>>
>> *Esse é o mundo que escolhemos.*
>> Não gostei muito do slogan pois foca apenas em dados:
>>
>> *Veja como os dados podem mudar o mundo*
>>
>> Que tal usarmos algo como?
>>
>> *Veja como o livre acesso ao conhecimento pode mudar o mundo*
>>
>> Apesar do foco ter sido dados, prefiro sermos mais gerais.
>>
>> ---------- Forwarded message ----------
>> From: Laura James <laura.james em okfn.org>
>> Date: 2014-04-11 6:02 GMT-03:00
>> Subject: [OKFN-Local-Coord] Branding update: words and logos
>> To: Open Knowledge Foundation Local Coordinators Mailing List <
>> okfn-local-coord em lists.okfn.org>
>>
>>
>> Hello,
>>
>> In today's email:
>>
>> * the words for talking about Open Knowledge
>>
>> * the background to the logo design
>>
>> * introducing the new logo
>>
>> * some ideas of ways we'll use the logo
>>
>>
>> Following last week's email describing who we are and what we do, here's
>> some more words we use to talk about ourselves:
>>
>> About our brand and what motivates us:
>>
>>        A revolution in technology is happening and it's changing
>> everything we do.
>>
>> Never before has so much data been collected and analysed. Never before
>> have so many people had the ability to freely, easily and quickly share
>> information across the globe.
>>
>> Governments and corporations are using this data to create knowledge
>> about our world, and make decisions about our future.
>>
>> But who should control this data and the ability to find insights and
>> make decisions? The many, or the few? This is a choice that we get to make.
>> The future is up for grabs.
>>
>> Do we want to live in a world where access to knowledge is "closed", and
>> the power and understanding it brings is controlled by the few? Or, do we
>> choose a world where knowledge is "open" and we are all empowered to make
>> informed choices about our future?
>>
>> We believe that knowledge should be open, and that everyone - from
>> citizens to scientists, from enterprises to entrepreneurs, - should have
>> access to the information they need to understand and shape the world
>> around them.
>>
>>
>> Our core purpose:
>>
>> A world where knowledge creates power for the many, not the few.
>>
>> A world where data frees us - to make informed choices about how we live,
>> what we buy and who gets our vote.
>>
>> A world where information and insights are accessible - and apparent - to
>> everyone.
>>
>>
>> This is the world we choose.
>>
>>     Our tagline:
>>
>> *See how data can change the world*
>>
>>
>> *Onto the logo!*
>>
>>
>>
>> About the visual identity (logo) - which we call the "data earth"
>>
>> The "data Earth" visual identity is designed to represent the
>> organisation we heard about through the brand development process.  The
>> data earth works with the words about the brand and Open Knowledge culture
>> on several levels:
>>
>> (1) it's data derived [which is a good fit, we are all about data!],
>>
>> (2) it's an 'O' standing for Open,
>>
>> (3) also an earth [global, inclusive, diverse].
>>
>> These are three powerful aspects and to have all 3 in one visual identity
>> which is coherent is especially great in branding terms, making this a
>> powerful and special identity.
>>
>> The "data earth" is inspired by the Open Data Index, which many of you
>> helped to create.
>>
>> We can use the "data earth" idea to create logos for Open Knowledge in
>> general, for local groups and for working groups. There will be more
>> information about these variants soon!
>>
>> Examples:
>>
>>
>> The typeface is openly licensed Lato.
>>
>> We will also have graphics for banners, business card templates, guidance
>> on colour palette and graphic styles (for use on websites and printed
>> materials), T shirt designs and sticker designs coming soon.
>>
>> In the meantime to give you some idea of how things could look, here are
>> example concepts for banners and merchandise:
>>
>>
>> https://drive.google.com/file/d/0B6u30TgpCsjjUkNQTlpJMU00YU0/edit?usp=sharing
>>
>>
>> https://drive.google.com/file/d/0B6u30TgpCsjjbGdwN1dMV1JMYW8/edit?usp=sharing
>>
>> And finally...
>>
>> Please be patient as we prepare more materials for you!
>>
>> We will have lots of tools and templates for you which will make it easy
>> for you to use the new graphics for best effect. The graphics included here
>> are illustrations only, not ready for use :)
>>
>> All this information is now on the wiki here:
>> http://wiki.okfn.org/About_the_Open_Knowledge_brand
>>
>>
>> Best regards,
>>
>> Laura
>>
>> --
>>
>>
>>
>> * Dr Laura James CEO   *
>>
>> *skype: laura.james  |  *@LaurieJ <http://twitter.com/LaurieJ>
>>
>>
>>
>> * Open Knowledge <http://okfn.org/>    -    See how data can change the
>> world http://okfn.org/ <http://okfn.org/>  |  @okfn
>> <http://twitter.com/OKFN>  |  Facebook
>> <https://www.facebook.com/OKFNetwork>  |  Blog <http://blog.okfn.org/>
>> <http://okfn.org/about/newsletter> *
>>
>>
>> _______________________________________________
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>> https://lists.okfn.org/mailman/listinfo/okfn-local-coord
>> Unsubscribe: https://lists.okfn.org/mailman/options/okfn-local-coord
>>
>>
>>
>>
>> --
>> Everton Zanella Alvarenga (also Tom)
>> Open Knowledge Brasil - Rede pelo Conhecimento Livre
>> http://br.okfn.org
>>
>> _______________________________________________
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>>
>>
>
>
> --
>
> Vítor Baptista
>
> Developer  |  http://vitorbaptista.com | LinkedIn<http://www.linkedin.com/in/vitorbaptista>|
> @vitorbaptista <http://twitter.com/vitorbaptista>
>
> The Open Knowledge Foundation <http://okfn.org>
>
> *Empowering through Open Knowledge*
>
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>
>
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>

-- 
*Carolina Rossini*
*Project Director, Latin America Resource Center*
Open Technology Institute
*New America Foundation*
//
http://carolinarossini.net/
+ 1 6176979389
*carolina.rossini em gmail.com*
skype: carolrossini
@carolinarossini
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