[okfn-br] Nova identidade visual, nome e logo da Open Knowledge

Sexta Abril 11 13:30:28 UTC 2014

Mudei de opinião: acho que manter o mesmo logo da OKF central é importante
e que não deveríamos mudá-lo.

2014-04-11 10:12 GMT-03:00 Carolina Rossini <carolina.rossini em gmail.com>:

> gostei bastante do logo
>
> o "apparent" nao faz sentido
>
> e so focar en "dados" tambem nao faz sentido
>
>
> On Fri, Apr 11, 2014 at 9:10 AM, Vitor Baptista <vitor em vitorbaptista.com>wrote:
>
>> Curti a ideia do Brasil na parte vermelha, Tom. Depois vou tentar fazer.
>>
>> A mudança de nome fica legal no caso dos capítulos locais (Open Knowledge
>> Brasil ao invés de Open Knowledge Foundation Brasil), mas ainda não me
>> acostumei com o nome da central. Tipo "Hi, I'm Vitor and I work for Open
>> Knowledge" :P
>>
>> Abraços,
>>
>>
>> 2014-04-11 9:15 GMT-03:00 Everton Zanella Alvarenga <
>> everton.alvarenga em okfn.org>:
>>
>>> Acho que ficaria legal o formato do Brasil nessa parte central vermelha.
>>>
>>> Quando fui registrar, quase tirei o "Foundation" do nome e já me referia
>>> como Open Knowledge Brasil, apesar de já fazer referência sem o nome antes
>>> dessa mudança. Faz muito mais sentido sem o "Foundation".
>>>
>>> Uma tradução rápida do nosso propósito:
>>>
>>>
>>> *Um mundo onde conhecimento empodera muitos, não uns poucos.*
>>>
>>>
>>>
>>> * Um mundo onde dados nos liberta - para tomarmos decisões informadas
>>> sobre como vivemos, o que compramos e quem ganha nosso voto.*
>>>
>>>
>>> *Um mundo onde informação e conhecimento são acessíveis - e aparente(?)
>>> - para todos. *
>>>
>>>
>>> *Esse é o mundo que escolhemos.*
>>> Não gostei muito do slogan pois foca apenas em dados:
>>>
>>> *Veja como os dados podem mudar o mundo*
>>>
>>> Que tal usarmos algo como?
>>>
>>> *Veja como o livre acesso ao conhecimento pode mudar o mundo*
>>>
>>> Apesar do foco ter sido dados, prefiro sermos mais gerais.
>>>
>>> ---------- Forwarded message ----------
>>> From: Laura James <laura.james em okfn.org>
>>> Date: 2014-04-11 6:02 GMT-03:00
>>> Subject: [OKFN-Local-Coord] Branding update: words and logos
>>> To: Open Knowledge Foundation Local Coordinators Mailing List <
>>> okfn-local-coord em lists.okfn.org>
>>>
>>>
>>> Hello,
>>>
>>> In today's email:
>>>
>>> * the words for talking about Open Knowledge
>>>
>>> * the background to the logo design
>>>
>>> * introducing the new logo
>>>
>>> * some ideas of ways we'll use the logo
>>>
>>>
>>> Following last week's email describing who we are and what we do, here's
>>> some more words we use to talk about ourselves:
>>>
>>> About our brand and what motivates us:
>>>
>>>        A revolution in technology is happening and it's changing
>>> everything we do.
>>>
>>> Never before has so much data been collected and analysed. Never before
>>> have so many people had the ability to freely, easily and quickly share
>>> information across the globe.
>>>
>>> Governments and corporations are using this data to create knowledge
>>> about our world, and make decisions about our future.
>>>
>>> But who should control this data and the ability to find insights and
>>> make decisions? The many, or the few? This is a choice that we get to make.
>>> The future is up for grabs.
>>>
>>> Do we want to live in a world where access to knowledge is "closed", and
>>> the power and understanding it brings is controlled by the few? Or, do we
>>> choose a world where knowledge is "open" and we are all empowered to make
>>> informed choices about our future?
>>>
>>> We believe that knowledge should be open, and that everyone - from
>>> citizens to scientists, from enterprises to entrepreneurs, - should have
>>> access to the information they need to understand and shape the world
>>> around them.
>>>
>>>
>>> Our core purpose:
>>>
>>> A world where knowledge creates power for the many, not the few.
>>>
>>> A world where data frees us - to make informed choices about how we
>>> live, what we buy and who gets our vote.
>>>
>>> A world where information and insights are accessible - and apparent -
>>> to everyone.
>>>
>>>
>>> This is the world we choose.
>>>
>>>     Our tagline:
>>>
>>> *See how data can change the world*
>>>
>>>
>>> *Onto the logo!*
>>>
>>>
>>>
>>> About the visual identity (logo) - which we call the "data earth"
>>>
>>> The "data Earth" visual identity is designed to represent the
>>> organisation we heard about through the brand development process.  The
>>> data earth works with the words about the brand and Open Knowledge culture
>>> on several levels:
>>>
>>> (1) it's data derived [which is a good fit, we are all about data!],
>>>
>>> (2) it's an 'O' standing for Open,
>>>
>>> (3) also an earth [global, inclusive, diverse].
>>>
>>> These are three powerful aspects and to have all 3 in one visual
>>> identity which is coherent is especially great in branding terms, making
>>> this a powerful and special identity.
>>>
>>> The "data earth" is inspired by the Open Data Index, which many of you
>>> helped to create.
>>>
>>> We can use the "data earth" idea to create logos for Open Knowledge in
>>> general, for local groups and for working groups. There will be more
>>> information about these variants soon!
>>>
>>> Examples:
>>>
>>>
>>> The typeface is openly licensed Lato.
>>>
>>> We will also have graphics for banners, business card templates,
>>> guidance on colour palette and graphic styles (for use on websites and
>>> printed materials), T shirt designs and sticker designs coming soon.
>>>
>>> In the meantime to give you some idea of how things could look, here are
>>> example concepts for banners and merchandise:
>>>
>>>
>>> https://drive.google.com/file/d/0B6u30TgpCsjjUkNQTlpJMU00YU0/edit?usp=sharing
>>>
>>>
>>> https://drive.google.com/file/d/0B6u30TgpCsjjbGdwN1dMV1JMYW8/edit?usp=sharing
>>>
>>> And finally...
>>>
>>> Please be patient as we prepare more materials for you!
>>>
>>> We will have lots of tools and templates for you which will make it easy
>>> for you to use the new graphics for best effect. The graphics included here
>>> are illustrations only, not ready for use :)
>>>
>>> All this information is now on the wiki here:
>>> http://wiki.okfn.org/About_the_Open_Knowledge_brand
>>>
>>>
>>> Best regards,
>>>
>>> Laura
>>>
>>> --
>>>
>>>
>>>
>>> * Dr Laura James CEO   *
>>>
>>> *skype: laura.james  |  *@LaurieJ <http://twitter.com/LaurieJ>
>>>
>>>
>>>
>>> * Open Knowledge <http://okfn.org/>    -    See how data can change the
>>> world http://okfn.org/ <http://okfn.org/>  |  @okfn
>>> <http://twitter.com/OKFN>  |  Facebook
>>> <https://www.facebook.com/OKFNetwork>  |  Blog <http://blog.okfn.org/>
>>> <http://okfn.org/about/newsletter> *
>>>
>>>
>>> _______________________________________________
>>> okfn-local-coord mailing list
>>> okfn-local-coord em lists.okfn.org
>>> https://lists.okfn.org/mailman/listinfo/okfn-local-coord
>>> Unsubscribe: https://lists.okfn.org/mailman/options/okfn-local-coord
>>>
>>>
>>>
>>>
>>> --
>>> Everton Zanella Alvarenga (also Tom)
>>> Open Knowledge Brasil - Rede pelo Conhecimento Livre
>>> http://br.okfn.org
>>>
>>> _______________________________________________
>>> okfn-br mailing list
>>> okfn-br em lists.okfn.org
>>> https://lists.okfn.org/mailman/listinfo/okfn-br
>>> Unsubscribe: https://lists.okfn.org/mailman/options/okfn-br
>>>
>>>
>>
>>
>> --
>>
>> Vítor Baptista
>>
>> Developer  |  http://vitorbaptista.com | LinkedIn<http://www.linkedin.com/in/vitorbaptista>|
>> @vitorbaptista <http://twitter.com/vitorbaptista>
>>
>> The Open Knowledge Foundation <http://okfn.org>
>>
>> *Empowering through Open Knowledge*
>>
>> http://okfn.org/  |  @okfn <http://twitter.com/okfn>  |  OKF on Facebook<https://www.facebook.com/OKFNetwork> |
>> Blog <http://blog.okfn.org/>  |  Newsletter<http://okfn.org/about/newsletter/>
>>
>>
>> _______________________________________________
>> okfn-br mailing list
>> okfn-br em lists.okfn.org
>> https://lists.okfn.org/mailman/listinfo/okfn-br
>> Unsubscribe: https://lists.okfn.org/mailman/options/okfn-br
>>
>>
>
>
> --
> *Carolina Rossini*
> *Project Director, Latin America Resource Center*
> Open Technology Institute
> *New America Foundation*
> //
> http://carolinarossini.net/
> + 1 6176979389
> *carolina.rossini em gmail.com*
> skype: carolrossini
> @carolinarossini
>
>
> _______________________________________________
> okfn-br mailing list
> okfn-br em lists.okfn.org
> https://lists.okfn.org/mailman/listinfo/okfn-br
> Unsubscribe: https://lists.okfn.org/mailman/options/okfn-br
>
>

-- 

Vítor Baptista

Developer  |  http://vitorbaptista.com |
LinkedIn<http://www.linkedin.com/in/vitorbaptista>|
@vitorbaptista <http://twitter.com/vitorbaptista>

The Open Knowledge Foundation <http://okfn.org>

*Empowering through Open Knowledge*

http://okfn.org/  |  @okfn <http://twitter.com/okfn>  |  OKF on
Facebook<https://www.facebook.com/OKFNetwork> |
Blog <http://blog.okfn.org/>  |  Newsletter<http://okfn.org/about/newsletter/>
-------------- Próxima Parte ----------
Um anexo em HTML foi limpo...
URL: <http://lists.okfn.org/pipermail/okfn-br/attachments/20140411/0c2a6b6d/attachment-0005.html>