[okfn-discuss] new brand, new website: coming up next week

Sun Apr 13 17:46:07 UTC 2014

What Andrew said.

To be honest, the slogan strikes me as a bit vacuous as it avoids telling us *how* data/knowledge/muffins will have any effect, and instead goes for the “change” meme, which I has been beaten to death by a combination of TED talks and American presidential campaigns for the past couple of years.

It’s ironic that the slogan is essentially a statement of faith.

- Friedrich 

On 13 Apr 2014, at 19:33, Andrew Stott <andrew.stott at dirdigeng.com> wrote:

> Laura
>  
> Although branding is rarely best done by committee, I am a strong +1 for Heath’s suggestion of adding the word Open to the tagline to make
>  
> “See How Open Data Can Change the World”
>  
> “See How Data Can Change the World” would also work for Google or the NSA; for us it’s surely the “Open” which distinguishes the Open Knowledge community.
>  
> I’m also a strong +1 for Heath’s suggestion of a template of “See How Open ___________ Can Change the World” – that brings in non-Data-specific communities (eg Science) around the concept of Open which unites us.
>  
> Regards
>  
> Andrew
>  
>  
>  
> From: okfn-discuss [mailto:okfn-discuss-bounces at lists.okfn.org] On Behalf Of Laura James
> Sent: 13 April 2014 10:53
> To: Open Knowledge Foundation discussion list; Susanne Kendler; Naomi Lillie
> Subject: Re: [okfn-discuss] new brand, new website: coming up next week
>  
> Hi Heath, 
>  
> These are great ideas :)   thoughts in-line:
>  
> On 12 April 2014 19:28, heath rezabek <heath.rezabek at gmail.com> wrote:
> I have a thought on this, and want to present a possible way a local ambassador or chapter could utilize the logo and tagline in a flexible but harmonious way.  One thing I'd be interested to hear is whether or not such a usage would be acceptable to OK Leadership.  If so, then to me it feels like a built-in solution.
>  
>  
> With the addition of the word 'open' to the first tagline, you'd end up with
>  
>     See How Open Data Can Change the World
>  
> ... which meshes more completely with Open Data Open Minds.  With this as an example, it's not much of a stretch to envision a tagline saying:
>  
>     See How Open Science Can Change The World
>  
> or ...
>  
>     See How Open Platforms Can Change The World
>  
> ... which of course leads to Open Science / Open Minds ... or Open Platforms / Open Minds ... and even Open Knowledge / Open Minds.
>  
>  
>  
> While I know the determined tagline reads "See How Data Can" and not "See How Open Data Can", I wonder what the branding team might think of this slight change of perspective as a path to a full range of approaches.
>  
>     See How Open ______ Can Change the World
>  
>     Open ______    Open Minds
>  
>  
> I'm not the whole branding team - but I love it :) 
>  
> Laura 
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