[okfn-discuss] new brand, new website: coming up next week

Sun Apr 13 19:20:07 UTC 2014

The tagline doesn't tell you how, but it does pose an invitation to find
out.  I consider it akin to "Ask how Open Culture can change the world."
 It poses a challenge.  It then is up to you to present, through your
workshops or hackathons or discussions or deliverables or what-have-you,
how that is in the case of your particular Open project.

Wrt change, indeed it's a loade word at this point, but then again, if
there was nothing in the world one wanted to change (impact), then we
wouldn't be doing anything at all.  If we care enough to expend effort on
some action which impacts the world, it's because we feel it will effect a
change.  And then, as above, it's up to us to describe how that happens.

- Heath

On Sun, Apr 13, 2014 at 12:46 PM, Friedrich Lindenberg <
friedrich.lindenberg at okfn.org> wrote:

> What Andrew said.
>
> To be honest, the slogan strikes me as a bit vacuous as it avoids telling
> us *how* data/knowledge/muffins will have any effect, and instead goes for
> the "change" meme, which I has been beaten to death by a combination of TED
> talks and American presidential campaigns for the past couple of years.
>
> It's ironic that the slogan is essentially a statement of faith.
>
> - Friedrich
>
>
> On 13 Apr 2014, at 19:33, Andrew Stott <andrew.stott at dirdigeng.com> wrote:
>
> Laura
>
> Although branding is rarely best done by committee, I am a strong +1 for
> Heath's suggestion of adding the word Open to the tagline to make
>
> "See How Open Data Can Change the World"
>
> "See How Data Can Change the World" would also work for Google or the NSA;
> for us it's surely the "Open" which distinguishes the Open Knowledge
> community.
>
> I'm also a strong +1 for Heath's suggestion of a template of "See How Open
> ___________ Can Change the World" - that brings in non-Data-specific
> communities (eg Science) around the concept of Open which unites us.
>
> Regards
>
> Andrew
>
>
>
> *From:* okfn-discuss [mailto:okfn-discuss-bounces at lists.okfn.org<okfn-discuss-bounces at lists.okfn.org>
> ] *On Behalf Of *Laura James
> *Sent:* 13 April 2014 10:53
> *To:* Open Knowledge Foundation discussion list; Susanne Kendler; Naomi
> Lillie
> *Subject:* Re: [okfn-discuss] new brand, new website: coming up next week
>
> Hi Heath,
>
> These are great ideas :)   thoughts in-line:
>
> On 12 April 2014 19:28, heath rezabek <heath.rezabek at gmail.com> wrote:
> I have a thought on this, and want to present a possible way a local
> ambassador or chapter could utilize the logo and tagline in a flexible but
> harmonious way.  One thing I'd be interested to hear is whether or not such
> a usage would be acceptable to OK Leadership.  If so, then to me it feels
> like a built-in solution.
>
>
>
> With the addition of the word 'open' to the first tagline, you'd end up
> with
>
>     See How Open Data Can Change the World
>
> ... which meshes more completely with Open Data Open Minds.  With this as
> an example, it's not much of a stretch to envision a tagline saying:
>
>     See How Open Science Can Change The World
>
> or ...
>
>     See How Open Platforms Can Change The World
>
> ... which of course leads to Open Science / Open Minds ... or Open
> Platforms / Open Minds ... and even Open Knowledge / Open Minds.
>
>
>
>
>
> While I know the determined tagline reads "See How Data Can" and not "See
> How Open Data Can", I wonder what the branding team might think of this
> slight change of perspective as a path to a full range of approaches.
>
>     See How Open ______ Can Change the World
>
>     Open ______    Open Minds
>
>
>
> I'm not the whole branding team - but I love it :)
>
> Laura
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-- 
Heath Rezabek  //  labs.vessel.cc
Long Now Foundation (Intern)  //  Manual for Civilization Project  //
longnow.org
Icarus Interstellar  //  FarMaker Design Corps  //  icarusinterstellar.org
Open Knowledge Foundation  //  Texas Ambassador for the OKFn  //  okfn.org
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