[okfn-discuss] new brand, new website: coming up next week

Friedrich Lindenberg friedrich.lindenberg at okfn.org
Sun Apr 13 19:01:49 UTC 2014

At least OKFN isn’t alone with that line: 


- Friedrich 


On 13 Apr 2014, at 20:06, Friedrich Lindenberg <friedrich.lindenberg at okfn.org> wrote:

> On 13 Apr 2014, at 19:56, Puneet Kishor <punk.kish at gmail.com> wrote:
>> On Apr 13, 2014, at 10:46 AM, Friedrich Lindenberg <friedrich.lindenberg at okfn.org> wrote:
>>> To be honest, the slogan strikes me as a bit vacuous as it avoids telling us *how* data/knowledge/muffins will have any effect, and instead goes for the “change” meme, which I has been beaten to death by a combination of TED talks and American presidential campaigns for the past couple of years.
>>> It’s ironic that the slogan is essentially a statement of faith.
>> Slogans usually are a statement of faith. They are too short to be anything more substantive. But, they can make a great lead-in for case-studies, web pages, other literature that supports them.
> You’re probably right, but compare these: 
> Doing good is part of our code (Moz)
> Turning information into action (TTC)
> Making government accountable & transparent (Sunlight)
> It’s faith in a mechanism, not in spreadsheets (“Data can change the world”). 
> - Friedrich 
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