[okfn-discuss] new brand, new website: coming up next week

Friedrich Lindenberg friedrich.lindenberg at okfn.org
Sun Apr 13 18:06:25 UTC 2014

On 13 Apr 2014, at 19:56, Puneet Kishor <punk.kish at gmail.com> wrote:

> On Apr 13, 2014, at 10:46 AM, Friedrich Lindenberg <friedrich.lindenberg at okfn.org> wrote:
>> To be honest, the slogan strikes me as a bit vacuous as it avoids telling us *how* data/knowledge/muffins will have any effect, and instead goes for the “change” meme, which I has been beaten to death by a combination of TED talks and American presidential campaigns for the past couple of years.
>> It’s ironic that the slogan is essentially a statement of faith.
> Slogans usually are a statement of faith. They are too short to be anything more substantive. But, they can make a great lead-in for case-studies, web pages, other literature that supports them.

You’re probably right, but compare these: 

Doing good is part of our code (Moz)
Turning information into action (TTC)
Making government accountable & transparent (Sunlight)

It’s faith in a mechanism, not in spreadsheets (“Data can change the world”). 

- Friedrich 

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