[okfn-discuss] Feedback and discussion around brand etc

[Aaron Wolf]

Looking at the wiki,

"We want to change the world and empower people through data." This looks
like the source of some of the contention. It isn't clear how that got in
there, but it is a very specific focus, and it is written in a way that is
oblivious to the parts of the community that aren't focused on data. It
would be insightful to understand how that statement got accepted as a
defining statement of the community.

P.S. I feel uncomfortable with attacking the data focus because Open Data
is indeed important and I don't mean to belittle it. It's just that being
"all about" Data is the source of much of the contention here.

--
Aaron Wolf
wolftune.com


On Thu, Apr 17, 2014 at 7:25 AM, Rufus Pollock <rufus.pollock at okfn.org>wrote:

> Just want to follow up here - Laura and I havereally appreciated the
> feedback we've got - especially some of the searching critique.
>
> I also want to emphasise as Laura says that the new brand is not intended
> to indicate a change of identity or goals. At the same time, I also really
> understand from some of the comments that that has obviously not been the
> perception for some folks (esp re the tagline).
>
>
> Please do keep sharing your thoughts -- that's how we'll improve here :-)
>
>
> Rufus
>
>
>
>
> On 17 April 2014 14:40, Laura James <laura.james at okfn.org> wrote:
>
>> All,
>>
>>
>> We really appreciate all the feedback we’ve received - via email, lists,
>> the Community Session, Twitter and IRC!  There will be another Community
>> Session <http://doodle.com/3yfpanwuew8k57fm> soon for those who couldn’t
>> attend the first one.
>>
>> As it’s clear that this is a major point of discussion, I want to
>> emphasise that the new brand is not intended to indicate a change of
>> identity or goals.  It tries to better explain who we already are and what
>> we already do, especially to new audiences and folks not in the open
>> movement today.
>>
>> It sounds like the tagline is most contentious, so we’d like to open that
>> up for discussion. We’d like to hear your ideas for a short and clear
>> engaging slogan for new audiences, which represents all our activities and
>> groups well too.  There’s a wiki page where we can share ideas for new
>> taglines
>> <http://wiki.okfn.org/About_the_Open_Knowledge_brand/tagline_discussion%20>and
>> reflections, and we’d love the debate to continue on OKFN-discuss.
>>
>> We’ll also be talking with Local Groups and Working Groups to set up a
>> small group who will coordinate how the groups use and adapt the brand
>> materials, and assist in prioritising various materials and guidelines, so
>> we can offer the support which is most needed.  The brand is available
>> for use by the groups, we hope that it will be useful in communicating to
>> new audiences, but it's a choice for each group when and how they use the
>> various brand elements. There’s already some great ideas for variants of
>> the tagline for working groups, for example. Check the wiki for the latest
>> info, and do ask if you have questions or concerns!
>>
>> The website is very much a first version and we’ll be updating it to fix
>> bugs and make it better in the coming weeks.
>>
>> Do check out the wiki<http://wiki.okfn.org/About_the_Open_Knowledge_brand>which has info on the background
>> to the brand, how it was developed<http://wiki.okfn.org/About_the_Open_Knowledge_brand/Developing>,
>> and more - it’s got answers to a lot of questions.
>>
>> Best regards,
>>
>> Laura
>>
>>
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>>
>>
>
>
> --
>
>
> * Rufus Pollock Founder and CEO | skype: rufuspollock | @rufuspollock
> <https://twitter.com/rufuspollock> The Open Knowledge Foundation
> <http://okfn.org/> Empowering through Open Knowledge http://okfn.org/
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