[okfn-discuss] Feedback and discussion around brand etc

Thu Apr 17 14:25:21 UTC 2014

Just want to follow up here - Laura and I havereally appreciated the
feedback we've got - especially some of the searching critique.

I also want to emphasise as Laura says that the new brand is not intended
to indicate a change of identity or goals. At the same time, I also really
understand from some of the comments that that has obviously not been the
perception for some folks (esp re the tagline).

Please do keep sharing your thoughts -- that's how we'll improve here :-)

Rufus

On 17 April 2014 14:40, Laura James <laura.james at okfn.org> wrote:

> All,
>
>
> We really appreciate all the feedback we’ve received - via email, lists,
> the Community Session, Twitter and IRC!  There will be another Community
> Session <http://doodle.com/3yfpanwuew8k57fm> soon for those who couldn’t
> attend the first one.
>
> As it’s clear that this is a major point of discussion, I want to
> emphasise that the new brand is not intended to indicate a change of
> identity or goals.  It tries to better explain who we already are and what
> we already do, especially to new audiences and folks not in the open
> movement today.
>
> It sounds like the tagline is most contentious, so we’d like to open that
> up for discussion. We’d like to hear your ideas for a short and clear
> engaging slogan for new audiences, which represents all our activities and
> groups well too.  There’s a wiki page where we can share ideas for new
> taglines
> <http://wiki.okfn.org/About_the_Open_Knowledge_brand/tagline_discussion%20>and
> reflections, and we’d love the debate to continue on OKFN-discuss.
>
> We’ll also be talking with Local Groups and Working Groups to set up a
> small group who will coordinate how the groups use and adapt the brand
> materials, and assist in prioritising various materials and guidelines, so
> we can offer the support which is most needed.  The brand is available
> for use by the groups, we hope that it will be useful in communicating to
> new audiences, but it's a choice for each group when and how they use the
> various brand elements. There’s already some great ideas for variants of
> the tagline for working groups, for example. Check the wiki for the latest
> info, and do ask if you have questions or concerns!
>
> The website is very much a first version and we’ll be updating it to fix
> bugs and make it better in the coming weeks.
>
> Do check out the wiki<http://wiki.okfn.org/About_the_Open_Knowledge_brand>which has info on the background
> to the brand, how it was developed<http://wiki.okfn.org/About_the_Open_Knowledge_brand/Developing>,
> and more - it’s got answers to a lot of questions.
>
> Best regards,
>
> Laura
>
>
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>

-- 

*Rufus PollockFounder and CEO | skype: rufuspollock | @rufuspollock
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