[okfn-discuss] Next steps on the Open Knowledge Tagline

Mon Jun 9 17:01:42 UTC 2014

I would definitely end up muddying the discussion, but how about a mix from
the shortlisted entries? "See how open minds can change the world" or
something in the tune of that?

Regards,
Ramda Y
Indonesia Ambassador
On Jun 9, 2014 11:45 PM, "Nurunnaby Chowdhury" <nh at nhasive.com> wrote:

> My choice:
>
>
>    -
>
>    Open Knowledge: see how information can change the world
>
>
>    --Nurunnaby Chowdhury | @nhasive
>
>    OK Bangladesh Ambassador
>
>
>
> On Monday, June 9, 2014, Aaron Wolf <wolftune at gmail.com> wrote:
>
>> Truly not just because it was my suggestion… I still think the best of
>> the lot is "Empowering people by freeing ideas"
>>
>> I really don't understand why that has been excluded from the running
>> given that it meets 100% of the guidelines, perhaps moreso than any other
>> option. I had expected that if anyone didn't like it as is, that variants
>> of it would be proposed. The most significant feature of it: the political
>> message, that this *is* about freedom, people, and power. It begs the
>> question of each action for the organization "does this work empower the
>> public?" and "will this help free ideas?" That's much better than the
>> implications of the current tagline which might be "after we open this
>> [Pandora's box?], we will see what changes it brings…"
>>
>> My second choice is NO tagline.
>>
>> Third: Open knowledge, open data, open minds
>>
>>
>>
>> --
>> Aaron Wolf
>> wolftune.com
>>
>>
>> On Mon, Jun 9, 2014 at 3:37 AM, Rufus Pollock <rufus.pollock at okfn.org>
>> wrote:
>>
>>> Hi all,
>>>
>>> We’ve now had a good amount of time for everyone to contribute ideas re
>>> the tagline - I've personally contributed quite a few!
>>>
>>> We’ve also had a chance to get some advice and input from Johnson Banks
>>> who have been the professional advisors helping us with the logo, the
>>> narrative etc.
>>>
>>> First, off it is worth reiterating a few key points:
>>>
>>>
>>>    -
>>>
>>>    The tagline complements the narrative (the longer paragraph) and our
>>>    name - it will usually be found with our name/logo and e.g. on the front
>>>    page leads into the narrative
>>>    -
>>>
>>>    The tagline aims to be a succinct statement of our core purpose and
>>>    reason for being, the driver of our work. It is not especially supposed to
>>>    summarize who we are in terms of our structure (e.g. we don’t need it to
>>>    say “we’re a community” or “we’re global” etc)
>>>    -
>>>
>>>    Common taglines for well known entities tend to be very short. E.g.
>>>    Greenpeace - tagline is (I believe) “caring for the environment” or Nike’s
>>>    “Just Do It”. Ours could be a bit longer since people are likely less
>>>    familiar with who we are and the kind of area we work in but we still want
>>>    it to be reasonably short
>>>    -
>>>
>>>    The tagline is aimed to be meaningful (if not a fully explanatory
>>>    since it is so short) to people who aren’t already part of the core
>>>    community
>>>    -
>>>
>>>    We almost certainly want the tagline to work in conjunction with the
>>>    name, so assume it reads "Open Knowledge: [tagline] ". This means taglines
>>>    which incorporate either open or knowledge run the risk of being repetitive
>>>    e.g. imagine tagline was opening knowledge around the world. We’d then
>>>    have: “Open Knowledge: opening knowledge around the world” which doesn’t
>>>    read so well
>>>    -
>>>
>>>    It would be nice - but not essential - if the tagline allowed for
>>>    customization for specific activities e.g. see how X can change the world
>>>    can have X replaced by different things (such as “open science”)
>>>
>>>
>>> Based on all of these considerations, reviewing the
>>> <http://wiki.okfn.org/About_the_Open_Knowledge_brand/tagline_discussion>
>>> _______________________________________________
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>>>
>>>
>>
>
> --
> Nurunnaby Chowdhury Hasive
> Administrator | Bengali Wikipedia
> <http://bn.wikipedia.org/wiki/user:nhasive>
> Member | IEG Committee, Wikimedia Foundation
> <https://meta.wikimedia.org/wiki/Grants:IdeaLab/People>
> Social Media Interaction Expert | The Daily Prothom-Alo
> <http://www.prothom-alo.com>
> Bangladesh Ambassador | Open Knowledge Foundation Network
> <http://www.okfn.org>
> Treasurer | Bangladesh Open Source Network (BdOSN) <http://www.bdosn.org>
> Task Force Member | Mozilla Bangladesh <http://www.mozillabd.org>
> fb.com/nhasive | @nhasive <http://www.twitter.com/nhasive> | Skype:
> nhasive | www.nhasive.com
>
>
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