[open-government] Open (Govt.) Data Marketing

Wed Jan 16 18:53:15 UTC 2013

Hi Tom, Johann,

I very much agree with Tom's thinking of finding those communities of practise that have an interest in using the data.   That's not necessarily the technical audience who likes to see open data initiatives move forward, but communities of practise that engage and integrate this data into their work.

As well, building out the open data sharing as a community initiative and hosting events can create a whole network of people who believe in the project and they'll become your marketing team.    This definitely seems to be the case with IATI.

Lastly, many of the social media marketing techniques you hear about for content can also apply to data, and there are even SEO techniques to increase the chance of these datasets to be found in search.

Cheers,
Michael

On 2013-01-16, at 10:50 AM, Tom Lee <tlee at sunlightfoundation.com> wrote:

> Visualization contests like the one you link to are a great idea, but some of the most effective marketing occurs at a smaller scale. Finding communities of practitioners with professional and/or research interests in the data can help to get it into the hands of people that will use it on an ongoing basis. At Sunlight we do our best to maintain open channels of communication with polisci professors who blog, for instance, so that when we share new datasets with them they might be inspired to spread the news to their colleagues.
> 
> 
> On Wed, Jan 16, 2013 at 5:16 AM, Johann Hoechtl <Johann.Hoechtl at donau-uni.ac.at> wrote:
> Dear list members,
> 
> What are good examples of Open Data marketing? Mere release and press
> announcement is certainly not enough anymore. As a starter I find this
> initiative particularly interesting as it requires cross-sectioning
> datasets instead of only releasing "traffic data":
> http://hubwaydatachallenge.org/ (no affiliation)
> 
> Regards, Johann
> 
> --
> --
> 
> Dr. Johann Höchtl
> Zentrum für E-Governance
> Donau-Universität Krems
> Dr.-Karl-Dorrek-Straße 30
> A-3500 Krems
> Tel.: ++43 2732 893 2304
> Mail: Johann.hoechtl at donau-uni.ac.at
> 
> 
> 
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