[open-government] Public investments for advertisement in Brazil

Sat Jul 20 06:38:11 UTC 2013

Marina,

In Scotland, the Government has a Communications site on its web pages with some information

http://www.scotland.gov.uk/About/People/Directorates/Communications

It produces many little reports on spend areas e.g. Marketing Unit, but it's hard to see the overall amount across the public sector. One could ask FOI requests, and I think an aggregating exercise may have been done in 2007-2008.

http://www.scotland.gov.uk/About/People/Directorates/Communications/advertising-marketing/spend

There is a certain amount of openness because of monitoring by press and the industry, competition between suppliers and austerity focusing people's minds on spend areas, so we have news and information sites such as

http://www.thedrum.com/news/2012/12/23/scottish-quangos-spent-113-million-taxpayers-cash-pr-consultancy-fees-and-overseas

Tools to follow the money -

As far as I know, the public audit body, Audit Scotland have not established a process, mechanism or tools to do this. FOI is a tool.

One could perhaps follow an award of advertising spend to a certain Agency, or to the Government Department responsible for the policy, and seek to track the impact. Certain user groups, lobbies or academics may well do this, but I don't believe there is a system.

Events, campaigns and Organisations may also gather their own measurement and impact assessment if they are large e.g. Homecoming. Again, this is not done consistently.

www.eventscotland.org/assets/1389

There may be attempts by EU to introduce " coding structures " to capture expenditure on e.g. advertising

Regards

Alex

________________________________
 From: Julia Keserű <jkeseru at sunlightfoundation.com>
To: "sunlight-international at googlegroups.com" <sunlight-international at googlegroups.com>; "open-government at lists.okfn.org" <open-government at lists.okfn.org>; mariana at congressoemfoco.com.br; Heather Brooke <heather at yrtk.org> 
Sent: Friday, 19 July 2013, 19:27
Subject: Re: [open-government] Public investments for advertisement in Brazil

Mariana and all,

Heather Brooke (ccd here) wrote a chapter on this topic and some of the research for the chapter in her book came from FOI requests she made on the website www.whatdotheyknow.org. If you do a search for Heather Brooke you should find some of the requests she made to government depts about theor PR spending. She had to make follow up calls to get the full story but this is a start. The full results of her research is in her book. 

I hope this is useful and thanks to Heather for sharing the info!

Best,
Julia

On Tue, Jul 9, 2013 at 1:04 PM, Julia Keserű <jkeseru at sunlightfoundation.com> wrote:

Hey everyone (sorry for the crosspost),
>
>
>Here is a mail from Mariana Haubert, a Brazilian reporter who's doing research in government advertising expenses. Could you please answer the questions below?
>
>
>Thanks,
>Julia 
>
>
>
>---------- Forwarded message ----------
>From: Mariana Haubert <mariana at congressoemfoco.com.br>
>Date: Mon, Jul 8, 2013 at 8:57 PM
>Subject: Public investments for advertisement in Brazil
>To: jkeseru at sunlightfoundation.com
>
>
>
>Dear Julia, 
>
>
>my name is Mariana and I am a reporter from the Brazilian news media Congresso em Foco. My editor, Sylvio Costa, sent me your contact because we are producing a material about the government expenses with advertisement. We would like to ask for some help. Could you ask in the Sunlight International email list: 
>
>
>- What is the average public investment in advertisement in other countries? 
>- What is the level of transparency with these information? 
>- What are the tools people have in these countries to follow the money invested in these area? 
>
>
>So, the participants in the Sunlight International email list can provide information that will help us to make a comparison with the situation in Brazil and in other countries. 
>
>
>I hope not to disturb you and since now I appreciate your assistance. 
>
>
>Best regards, 
>
>
>Mariana
>
>
>
>
>
>--
>Mariana Haubert - Repórter
>(61) 8175-4624
>@marihaubert
>
>www.congressoemfoco.com.br
>
>
>
>
>-- 
>Júlia Keserű
>
>International Program Coordinator
>
>
>1818 N Street NW, Suite 300
>Washington, DC 20036 
>(1) 202-742-1520 *280
>
>   

-- 
Júlia Keserű

International Program Coordinator

1818 N Street NW, Suite 300
Washington, DC 20036 
(1) 202-742-1520 *280

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