[wdmmg-discuss] WDMMG personas and audience engagement

Wed May 26 10:16:47 UTC 2010

On May 26, 2010, at 11:06 AM, Rufus Pollock wrote:

> On 14 May 2010 14:14, steve cummaford <cummaford at googlemail.com>  
> wrote:
>> Hi
>>
>> I've uploaded a document defining the WDMMG audience, and some  
>> thoughts on
>> how we can engage them in the new design solution. We can build on  
>> these
>> initial thoughts as we progress through the design process, and use  
>> them to
>> reason about how we can encourage participation and repeat visits  
>> to the
>> site. If you have comments, please share them.
>>
>> https://docs.google.com/fileview?id=0BxrbigXPWr7PYTVhZjU3ZWEtNTU5NS00OTUxLThjMTMtMzE4Njk2MjU2MjU5&hl=en_GB
>

Nice work. This gives a very strong indication of who we are  
addressing, and what they want to do. Sharing and commenting are very  
key. The personas indicate that the most engaged users are interested  
in delving a little deeper into the information, so that they can  
investigate, share and comment.

We need to prioritise features which address the needs of these  
particular audience segments.

- calculating personal tax statement
- making and posting visualizations
- commenting on visualizations
- linking and cross-referencing
- facilitating discussion

This suggests that we need to focus our efforts on making the  
visualization dashboard as simple as possible, and honing the  
functionality around deep linking, embedding, and sharing  
visualizations, and telling the stories that surround them.

The design concepts we have can't really deliver this yet. If we are  
going to serve these users, we will need to rethink our current  
approach, focusing on ways we can make the dashboard deliver diverse  
visualizations, and populating the website with more interesting deep- 
linked content.

>
> This together with the analysis of what people wanted was great but I
> think there are some changes we should make. Specifically, I think we
> should:
>
>  * Drop the school children and teachers as they are hard to reach
> and probably not our number one priority (teachers v. busy etc)
>  * Drop the new voter (post-election is this as relevant and this is
> a rather nebulous group)
>  * Break down the general population
>

If you're worried about the relative age of the personas, dropping the  
two youngest profiles from the group seems counterproductive :)

I think we should definitely include school teachers, children and  
young voters in our user profiles, because they are very  
representative of the motivations of the younger audience we can  
reach. Addressing them is an excellent way to get at the target 4iP  
demographic, while filling the needs of some of the other users we're  
keen to reach.

best
e

Liz Turner
+31627495149

δt.software
timelines for the
semantic web

http://www.iconomical.com/
are against image worship

Piet Heinkade 181A
1019 HC Amsterdam

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