[wdmmg-discuss] WDMMG personas and audience engagement
Rufus Pollock
rufus.pollock at okfn.org
Wed May 26 09:06:48 UTC 2010
On 14 May 2010 14:14, steve cummaford <cummaford at googlemail.com> wrote:
> Hi
>
> I've uploaded a document defining the WDMMG audience, and some thoughts on
> how we can engage them in the new design solution. We can build on these
> initial thoughts as we progress through the design process, and use them to
> reason about how we can encourage participation and repeat visits to the
> site. If you have comments, please share them.
>
> https://docs.google.com/fileview?id=0BxrbigXPWr7PYTVhZjU3ZWEtNTU5NS00OTUxLThjMTMtMzE4Njk2MjU2MjU5&hl=en_GB
@Steve: first off, a belated thanks for this -- it's really good.
The main groups identified in your doc were:
* General population
* Bloggers / activists
* New voters
* School children
* Teachers
* Political party workers
This together with the analysis of what people wanted was great but I
think there are some changes we should make. Specifically, I think we
should:
* Drop the school children and teachers as they are hard to reach
and probably not our number one priority (teachers v. busy etc)
* Drop the new voter (post-election is this as relevant and this is
a rather nebulous group)
* Break down the general population
I therefore, propose a new set of the main groups of people interested
in WDMMG would (* indicates already on list):
* Journalists
* Bloggers (esp with a public info interest) and Activists (*)
* Political party workers and staffers (*)
* Civil servants
* Data geeks (* - mentioned but stated that if we address others
probably address them)
* Issue-based groups. (E.g. interested in Environment and energy, Immigration)
* Way of breaking down "general public"
* Users of news websites
* Already online and interested in current affairs plus a good
division of types
* e.g. Guardian, Daily Mail, Times
I also think we should:
* distill out main "wants" of each group - why come to the site?
why come back? - into a few bullet points
* the summaries we already have are excellent so all we need is to
do a bit of extraction
* prioritisation of users based on size, importance to overall aims
of the project
* all users are important but it makes sense to have some
priority, esp. re planning features
Lastly, two very minor items: a) the personas seem a little old b)
could we use a title for this such as "Who Could Use WDMMG and Why?"
rather than the, rather dry, "User personas and audience engagment"
:)
Regards,
Rufus
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