[Yourtopia] Fwd: Logo for Yourtopia

Tue Apr 17 09:56:55 BST 2012

Agreed: it would be nice to reduce visual clutter. My rationale was to do
so while preserving the design; is there flexibility on the colored wheel?

It would be nice to find a way to make the logo fit aesthetically with the
lettering (I find this <http://dl.dropbox.com/u/1529411/yourtopia_bw.jpg>,
for example, a tad difficult on the eyes.)

 - alex.

On Tue, Apr 17, 2012 at 18:36, Marian Steinbach <marian at sendung.de> wrote:

> Hi Sam & Alex!
>
> Here is my opinion: For me, Sam's logo version is already a bit too
> colorful and too detailed.
>
> - There is a colored wheel aside from the logotype and then also on
> inside the logotype (letter "o"). For me, this duplication doesn't
> really serve a purpose or reinforce anything, but it makes the logo
> appear more cluttered.
>
> - The variety of different type faces could be reduced. We have an
> italic "your", a non-italic "topia". Then we have "global development"
> in a different font, and then we have "Italy" in the italic version of
> this font, plus in red.
>
> Alex, in your drafts I basically see the same issues, plus even more
> color, plus drop shadow. We seem to agree though that one colored
> wheel is enough.
>
> Please keep in mind that we shouldn't use much height for the logo alone.
>
> About the color wheel: I don't see this really fit the theme what
> Yourtopia is about, but I'd let others convince me.
>
> Sam, here is what I think could be done to make your logo fit better:
> - Decide for one color wheel. Either left of the type or built in as "o".
> - In the website header, let's get rid of the tagline underneat. We
> probably won't need it, since this idea can be reinforced in other
> places on the site.
>
> Cheers,
>
> Marian
>
>
> Am 17. April 2012 10:17 schrieb Sam Smith <sam.smith at okfn.org>:
> > I'll try again with my reply.. Personally I prefer my version, I think it
> > looks more professional, and so I think people would be more likely to
> trust
> > it as a service.
> >
>

-- 
m: 0402 024 304         t: @kuperov
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