[okfn-advisory] Open Knowledge brand and website

Laura James laura.james at okfn.org
Fri Apr 11 14:25:44 UTC 2014

*All, As many of you know, we're refreshing our brand, and as part of this
we willbe launching a new Open Knowledge website with our new brand next
week.  *

   - We're improving things to help Open Knowledge reach more people -
   particularly communities who aren't involved in the open movement today
   - Name change: from 'Open Knowledge Foundation' to 'Open Knowledge'
   - New logo and better support for network use of the logo
   - Words change: we have a new way of talking about ourselves, to make
   sure new people to Open can understand what we're doing and why

*Our network has been involved in the brand development process especially
in the early stages as we explored what open knowledge meant to us all, and
over the last weeks we've been sharing the results with them through local
group and working group coordinators.  We've also got a wiki page with all
the information: http://wiki.okfn.org/About_the_Open_Knowledge_brand
<http://wiki.okfn.org/About_the_Open_Knowledge_brand> which we'll update as
more materials etc become available. Of course news of the rebrand is
already getting out... Although as expected there are some negative
responses (no brand narrative or visuals will please all of our diverse
network!), we've also had some really strong buy in from community leaders,
such as:"I really like it!  :)   While my own approach to Open Knowledge is
less data-centric than most, this logo leaves itself open (as it were) to
enough interpretation to remain a great exemplar of Open Knowledge in all
its forms. And I am very pleased, even relieved, to see the round O form so
boldly embraced.  I'm sure the process was challenging, but I know I'll be
proud to use it."  -- from our Ambassador in the US.The main okfn.org
<http://okfn.org> website will update next week (this has been a
priority because this site hasn't done a great job of explaining open
knowledge for some time and gets a lot of criticism), and we'll gradually
update other things (email sigs, business cards, letterhead etc) in the
coming weeks. We are also very aware of community use of the brand,
and will of course allow community use of the logo just as we have done
with the old logo, but we hope that by providing stronger templates and
tools we can all benefit from greater consistency in our brand than in the
past.  We will be creating templates and assets and sharing these with the
network as soon as we can, so we can benefit from a shared strong brand
that says who we are and what we do, and helps us create more impact
through open knowledge.Do let us know if you have any questions or
concerns. Our new Communications Officer, Susanne Kendler, has a plan for
how we'll handle feedback about the brand, and our Network Director, Naomi
Lillie, is supporting with communications with our local groups and working
groups. They are both CCd here. Best regards,Laura-- Dr Laura JamesCEO
 skype: laura.james  |  @LaurieJ <http://twitter.com/LaurieJ>Open Knowledge
<http://okfn.org/>    -    See how data can change the
worldhttp://okfn.org/ <http://okfn.org/>  |  @okfn
<http://twitter.com/OKFN>  |  Facebook
<https://www.facebook.com/OKFNetwork>  |  Blog <http://blog.okfn.org/>
<http://okfn.org/about/newsletter>The Open Knowledge Foundation is a
not-for-profit organisation.  It is incorporated in England & Wales as a
company limited by guarantee, with company number 05133759.  VAT
Registration No. GB 984404989. Registered office address: Open Knowledge
Foundation, St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS,
UK.  *
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