[okfn-advisory] Open Knowledge brand and website

[Laura James]

All,

As some of you will know, we've had lots of discussion around the new brand
in the last few weeks, especially the tagline, which some folks feel is too
data-centric, or not enough about people, or not specific enough to our
work.

In response we've opened this up for more community input, and so far there’s
not been a clear consensus on a good alternative tagline yet, so we’re
going to continue to use

*"Open Knowledge: see how data can change the world" *for now.


We’d like to continue seeking a better alternative though! There’s some
notes on what a tagline needs to do, and a list of alternative ideas on the
wiki: http://wiki.okfn.org/About_the_Open_Knowledge_brand/tagline_discussion It
would be great to see some further exploration of the options there, and to
gather other new ideas for the tagline too. In a few weeks, when everyone’s
had a bit more time to reflect, we’ll come back to the list on the wiki and
work out a shortlist.


It would be great to get ideas from Advisory Council members on this. It's
difficult to capture all the variety and diversity of Open Knowledge in
just a few words, which make sense and are interesting and compelling to
people encountering us for the first time, and your thoughts would be
really valuable.


Best regards,


Laura


On 11 April 2014 15:25, Laura James <laura.james at okfn.org> wrote:

>
> *All,  As many of you know, we're refreshing our brand, and as part of
> this we will be launching a new Open Knowledge website with our new brand
> next week.  *
>
>
>    - We’re improving things to help Open Knowledge reach more people -
>    particularly communities who aren't involved in the open movement today
>    - Name change: from ‘Open Knowledge Foundation’ to ‘Open Knowledge’
>    - New logo and better support for network use of the logo
>    - Words change: we have a new way of talking about ourselves, to make
>    sure new people to Open can understand what we’re doing and why
>
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> *Our network has been involved in the brand development process especially
> in the early stages as we explored what open knowledge meant to us all, and
> over the last weeks we've been sharing the results with them through local
> group and working group coordinators.  We've also got a wiki page with all
> the information: http://wiki.okfn.org/About_the_Open_Knowledge_brand
> <http://wiki.okfn.org/About_the_Open_Knowledge_brand> which we'll update as
> more materials etc become available. Of course news of the rebrand is
> already getting out...  Although as expected there are some negative
> responses (no brand narrative or visuals will please all of our diverse
> network!), we've also had some really strong buy in from community leaders,
> such as: "I really like it!  :)   While my own approach to Open Knowledge
> is less data-centric than most, this logo leaves itself open (as it
> were) to enough interpretation to remain a great exemplar of Open Knowledge
> in all its forms. And I am very pleased, even relieved, to see the round O
> form so boldly embraced.  I'm sure the process was challenging, but I know
> I'll be proud to use it."  -- from our Ambassador in the US. The main
> okfn.org <http://okfn.org> website will update next week (this has been a
> priority because this site hasn't done a great job of explaining open
> knowledge for some time and gets a lot of criticism), and we'll gradually
> update other things (email sigs, business cards, letterhead etc) in the
> coming weeks. We are also very aware of community use of the brand,
> and will of course allow community use of the logo just as we have done
> with the old logo, but we hope that by providing stronger templates and
> tools we can all benefit from greater consistency in our brand than in the
> past.  We will be creating templates and assets and sharing these with the
> network as soon as we can, so we can benefit from a shared strong brand
> that says who we are and what we do, and helps us create more impact
> through open knowledge. Do let us know if you have any questions or
> concerns. Our new Communications Officer, Susanne Kendler, has a plan for
> how we'll handle feedback about the brand, and our Network Director, Naomi
> Lillie, is supporting with communications with our local groups and working
> groups. They are both CCd here.  Best regards,Laura--  Dr Laura James CEO
> skype: laura.james  |  @LaurieJ <http://twitter.com/LaurieJ> Open Knowledge
> <http://okfn.org/>    -    See how data can change the world
> http://okfn.org/ <http://okfn.org/>  |  @okfn <http://twitter.com/OKFN>  |
>  Facebook <https://www.facebook.com/OKFNetwork>  |  Blog
> <http://blog.okfn.org/>   <http://okfn.org/about/newsletter> The Open
> Knowledge Foundation is a not-for-profit organisation.  It is incorporated
> in England & Wales as a company limited by guarantee, with company number
> 05133759.  VAT Registration № GB 984404989. Registered office address: Open
> Knowledge Foundation, St John’s Innovation Centre, Cowley Road, Cambridge,
> CB4 0WS, UK.   *
>
>


-- 



*Dr Laura JamesCEO  *

*skype: laura.james  |  *@LaurieJ <http://twitter.com/LaurieJ>





*Open Knowledge <http://okfn.org/>    -    See how data can change the
worldhttp://okfn.org/ <http://okfn.org/>  |  @okfn
<http://twitter.com/OKFN>  |  Facebook
<https://www.facebook.com/OKFNetwork>  |  Blog <http://blog.okfn.org/>
<http://okfn.org/about/newsletter>The Open Knowledge Foundation is a
not-for-profit organisation.  It is incorporated in England & Wales as a
company limited by guarantee, with company number 05133759.  VAT
Registration № GB 984404989. Registered office address: Open Knowledge
Foundation, St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS,
UK.  *
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