[okfn-discuss] new brand, new website: coming up next week

Rufus Pollock rufus.pollock at okfn.org
Wed May 7 13:41:52 UTC 2014


On 17 April 2014 19:00, Peter Murray-Rust <pm286 at cam.ac.uk> wrote:

>
> On Thu, Apr 17, 2014 at 6:38 PM, Rufus Pollock <rufus.pollock at okfn.org>wrote:
>
>> On 15 April 2014 10:34, Peter Murray-Rust <pm286 at cam.ac.uk> wrote:
>>
>>>
> [snip]
>
>
>>
>>> Moving away from the tagline for a moment, what are your thoughts on the
>> longer form summary:
>>
>> <quote>
>> A world where knowledge creates power for the many, not the few.
>> A world where data frees us — to make informed choices about how we live,
>> what we buy and who gets our vote.
>> A world where information and insights are accessible — and apparent — to
>> everyone.
>> This is the world we choose.
>> </quote>
>>
>> I’m concerned at the moment that the tagline is over-dominating the
>> analysis and given its (necessary) brevity may be over-interpreted, so I’m
>> really keen to get your take on the longer form summary. What do you think?
>>
>>
> This is more balanced. What needs to be added is that we build the tools
> of liberation. Many of those are data tools but we also have protocols -
> like Panton which although *about* data are more complex than data itself.
> And it is very important to emphasize that we work as a community and we
> build communities and the tools to build communities.
>

Big +1 and we should think how to express this succinctly and in a way that
is as understandable as possible to a broad(er) audience (e.g. I totally
get what you mean by "tools of liberation" but not sure how it would
translate to those outside this mailing list ;-) ...)

Rufus
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