[okfn-discuss] Open Knowledge tagline

Thu May 8 14:52:20 UTC 2014

Hi Laura,

With all due respect, I suggest that NO tagline is an improvement in the
interim. "See how data can change the world" is worse than any other
suggestion anyone has offered. It doesn't even emphasize the openness of
the data or the change being positive let alone address the issue of
broader scope for OK. In other words, it does more harm than good. It is a
net-negative tag-line. It will turn more people away from OK than it will
bring, I suspect.

Thanks for hearing me out,
Aaron

--
Aaron Wolf
wolftune.com

On Thu, May 8, 2014 at 4:08 AM, Laura James <laura.james at okfn.org> wrote:

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> *Hi everyone, It’s been great to see the discussion about taglines here on
> list and in the recent calls. There’s not been a clear consensus on a good
> alternative tagline yet, so we’re going to be using the following for now:
> Open Knowledge: see how data can change the world We’d like to continue
> seeking a better alternative though! There’s some notes on what a tagline
> needs to do, and a list of alternative ideas, plus suggestions for how
> groups could customise some taglines for their own activity on the wiki:
> http://wiki.okfn.org/About_the_Open_Knowledge_brand/tagline_discussion
> <http://wiki.okfn.org/About_the_Open_Knowledge_brand/tagline_discussion>
> Please do add your ideas and thoughts there, as well as discussing on list.
> It would be great to see some further exploration of the options there, and
> to gather other new ideas for the tagline too. In a few weeks, when
> everyone’s had a bit more time to reflect, we’ll come back to the list on
> the wiki and work out a shortlist. Things to think about: - Is this a good
> description of what we do and what we want to achieve? - Is this compelling
> and catchy? - would it be clear and catchy on a poster or sticker? - would
> you wear it on a T shirt? - Is this understandable and compelling to
> someone who does not know about “open”? - Is this short enough? Thanks for
> all the ideas so far, Laura*
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