[okfn-discuss] Open Knowledge tagline

Thu May 8 15:02:43 UTC 2014

Addendum: I should clarify something that relates a lot to communication… I
thought about it for a moment and realized that I would not have bothered
responding or re-emphasizing my dislike for the tag-line if the message had
been simply "we're still working to come up with a replacement, please
help" and that was that. I would have seen the continued presence of the
current tag-line as a totally passive situation: retained purely by nobody
taking action to change it yet. It was the positive assertion of *deciding*
to keep it in the interim that changed that and made me feel like
responding.

I think being conscious of the distinction there is a big deal and it
reflects a lot of people's concerns. The feeling is different when
decisions are made pro-actively. In other words, the decision process and
communication here are major issues. It isn't merely the specific wording
or content.

Thanks,
Aaron

--
Aaron Wolf
wolftune.com

On Thu, May 8, 2014 at 7:52 AM, Aaron Wolf <wolftune at gmail.com> wrote:

> Hi Laura,
>
> With all due respect, I suggest that NO tagline is an improvement in the
> interim. "See how data can change the world" is worse than any other
> suggestion anyone has offered. It doesn't even emphasize the openness of
> the data or the change being positive let alone address the issue of
> broader scope for OK. In other words, it does more harm than good. It is a
> net-negative tag-line. It will turn more people away from OK than it will
> bring, I suspect.
>
> Thanks for hearing me out,
> Aaron
>
>
>
> --
> Aaron Wolf
> wolftune.com
>
>
> On Thu, May 8, 2014 at 4:08 AM, Laura James <laura.james at okfn.org> wrote:
>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>> *Hi everyone, It’s been great to see the discussion about taglines here
>> on list and in the recent calls. There’s not been a clear consensus on a
>> good alternative tagline yet, so we’re going to be using the following for
>> now: Open Knowledge: see how data can change the world We’d like to
>> continue seeking a better alternative though! There’s some notes on what a
>> tagline needs to do, and a list of alternative ideas, plus suggestions for
>> how groups could customise some taglines for their own activity on the
>> wiki:
>> http://wiki.okfn.org/About_the_Open_Knowledge_brand/tagline_discussion
>> <http://wiki.okfn.org/About_the_Open_Knowledge_brand/tagline_discussion>
>> Please do add your ideas and thoughts there, as well as discussing on list.
>> It would be great to see some further exploration of the options there, and
>> to gather other new ideas for the tagline too. In a few weeks, when
>> everyone’s had a bit more time to reflect, we’ll come back to the list on
>> the wiki and work out a shortlist. Things to think about: - Is this a good
>> description of what we do and what we want to achieve? - Is this compelling
>> and catchy? - would it be clear and catchy on a poster or sticker? - would
>> you wear it on a T shirt? - Is this understandable and compelling to
>> someone who does not know about “open”? - Is this short enough? Thanks for
>> all the ideas so far, Laura*
>>
>>
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>>
>
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