[okfn-za] The marketing case for open government data

[Michelle Willmers]

Hello Nimi

Wonderful to hear about the work you are doing. The following links might be of use …

How to make a business case for open data:
http://theodi.org/guide/how-make-business-case-open-data

Answers to common misconceptions around sharing data
http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/06/answers-to-common-misconceptions-about-data-sharing/?utm_source=hootsuite&utm_medium=owly&utm_campaign=twitter

Tim Davies Positon paper W3C: Using Open Data Workshop (June 2012)
http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pdf

All the best.
Michelle
--
Michelle Willmers
Programme Manager
Scholarly Communication in Africa Programme
University of Cape Town
South Africa
Tel:+27(21) 650 5061
Cell: 082 229 4262
http://www.scaprogramme.org.za/
Follow us on Twitter: SCAprogramme

From: Nimi Hoffmann <Nimi.Hoffmann at gmail.com<mailto:Nimi.Hoffmann at gmail.com>>
Date: Thu, 23 May 2013 08:59:38 +0200
To: "okfn-za at lists.okfn.org<mailto:okfn-za at lists.okfn.org>" <okfn-za at lists.okfn.org<mailto:okfn-za at lists.okfn.org>>, <hackshackers-johannesburg at googlegroups.com<mailto:hackshackers-johannesburg at googlegroups.com>>
Subject: [okfn-za] The marketing case for open government data

Hi all

I'm currently doing a short work stint with a government entity, and there's the possibility that we could encourage them to make their data (more) open.

To this end, I want to make a strong marketing case to them. Any thoughts on how to do so?

I've got the following in mind:

1. Open data allows them to create performance indicators along a variety of dimensions (financial, social, environmental etc.). This allows them to benchmark themselves against their own performance and that of other organisations.
2. This is a  a strong differentiator - not many organisations provide open data
3. It will improve public engagement and communication, and demonstrate a tangible commitment to improve their performance.This will enhance their brand
4. It will improve their self-knowledge as an organisation (i.e. employees can track what is going on in other divisions).

Are there any organisations that recognise and celebrate open data initiatives? Is there some way that they could get a media spin on the thing, or get recognition from some kind of external agency or institution?

Cheers,
Nimi


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