[okfn-za] The marketing case for open government data

[Nimi Hoffmann]

Thanks Michelle. I particularly liked the link in theodi to this
presentation on the business model for open data:

http://www.slideshare.net/hverwayen/business-model-innovation-open-data

The problem is that this business case is for a cultural product. But my
organisation is not involved in cultural projects. So there are no
platforms like Flikr on which to share its data.

Suppose you have an organisation that was going to share unsexy data - i.e.
data that doesn't have a strong internet presence/institutional framework.
Are there any sites that would celebrate this and help spread the message?

Cheers,
Nimi


On 23 May 2013 09:57, Michelle Willmers <michelle.willmers at uct.ac.za> wrote:

>   Hello Nimi
>
>  Wonderful to hear about the work you are doing. The following links
> might be of use …
>
>  How to make a business case for open data:
> http://theodi.org/guide/how-make-business-case-open-data
>
>  Answers to common misconceptions around sharing data
>
> http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/06/answers-to-common-misconceptions-about-data-sharing/?utm_source=hootsuite&utm_medium=owly&utm_campaign=twitter
>
>  Tim Davies Positon paper W3C: Using Open Data Workshop (June 2012)
>   http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pdf
>
>  All the best.
> Michelle
>
> --
>
>  Michelle Willmers
>
> Programme Manager
>
> Scholarly Communication in Africa Programme
>
> University of Cape Town
>
> South Africa
>
> Tel:+27(21) 650 5061
>
> Cell: 082 229 4262
>
> http://www.scaprogramme.org.za/
>
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>
>   From: Nimi Hoffmann <Nimi.Hoffmann at gmail.com>
> Date: Thu, 23 May 2013 08:59:38 +0200
> To: "okfn-za at lists.okfn.org" <okfn-za at lists.okfn.org>, <
> hackshackers-johannesburg at googlegroups.com>
> Subject: [okfn-za] The marketing case for open government data
>
>     Hi all
>
>  I'm currently doing a short work stint with a government entity, and
> there's the possibility that we could encourage them to make their data
> (more) open.
>
>  To this end, I want to make a strong marketing case to them. Any thoughts
> on how to do so?
>
> I've got the following in mind:
>
>  1. Open data allows them to create performance indicators along a variety
> of dimensions (financial, social, environmental etc.). This allows them to
> benchmark themselves against their own performance and that of other
> organisations.
> 2. This is a  a strong differentiator - not many organisations provide
> open data
>  3. It will improve public engagement and communication, and demonstrate
> a tangible commitment to improve their performance.This will enhance their
> brand
>  4. It will improve their self-knowledge as an organisation (i.e.
> employees can track what is going on in other divisions).
>
>  Are there any organisations that recognise and celebrate open data
> initiatives? Is there some way that they could get a media spin on the
> thing, or get recognition from some kind of external agency or institution?
>
>  Cheers,
> Nimi
>
>
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