[OpenGLAM] Fwd: [MCN-L] Quick survey on Open Licensing

Thu Aug 27 11:00:47 UTC 2015

Hi All,

York Museums Trust released almost 60,000 images online under either a CC BY-SA 4.0 licence, or marked with a Public Domain mark at the start of this year. We took the decision to release all the imagery we could prior to conducting a thorough IPR audit. So what is currently available is the low-hanging fruit that we can safely publish.

We are embarking on a six-month IPR project that will create a framework for proper rights recording at York Museums Trust going forward. In the short-term, thousands of images are being added to our archive per month and these will be released freely and openly.

We also drive much of our hi-res imagery and collections content onto Wikipedia Commons and we have had some fantastic results – including 1.5 million views of collections items in just four months. With a non-commercial clause we would not have been able to share this content to the vast audience that is Wikipedia users, and the engagement we have had with our content on Wikipedia – off the back of two very successful Wikimedian Residencies has been fantastic.

Much of the imagery is not hi-res. Many of the photographs were taken a decade before the idea of publishing our collection was raised by YMT’s new Digital Department. Despite reservations over the usefulness of our low-quality imagery, it has nevertheless been used in various ways for both commercial and non-commercial purposes. And we have already set in train a massive push to standardise image capture across our multi-site museums group, and have the goal of making every photograph taken of collections objects a hi-res, marketing-quality shot.

>> -          When do you first launch your open access images?
02/02/2015
>>
>> -          How many collection objects do you have online?
164,501 – Records online
177,747 – Records in the database
13,246 – Records currently excluded from our online collection

Uncatalogued collections ?? – a lot.
>>
>> -          How many collection images do you have online?
58,487
>>
>> -          How many images did you make available for download?
58,487
>>
>> -          Can you break down images per licence (e.g. 2000k at CC, etc)?
52,865 – Creative Commons CC BY-SA 4.0
5,622 – Creative Commons Public Domain 1.0
>>
>> -          How many downloads did you have in the first 12 months?
1,100 (in 7 months) – although anecdotally we know that lots of people are downloading our content directly from Wikimedia Commons – including journalists. Also, we don’t record right-click save, which most people will do. So the stats could be a lot higher.
>>
>> -          Do you have any other metrics that might be useful to understand the impact of your project?
1,562,481 views of our collections images on Wikipedia since April 2015
>>
>> -          Do you have any key examples of uses/stories/impact about the release you would like to share?

We have run two successful Wikimedia projects, which would not have been possible without openly licensing our content under a non-commercial licence. These projects were generously part-funded by Wikimedia UK and were driven by Pat Hadley.

Project 1: https://en.wikipedia.org/wiki/Wikipedia:GLAM/YMT
Project 2 : https://en.wikipedia.org/wiki/Wikipedia:GLAM/YNP

My favourite success story from these projects is that of Wikipedia content relating to our William Etty paintings collection

A wikipedia editor, with a specialism in Art History created (and is continuing to create) huge amounts of researched content on Wikipedia about William Etty – a cornerstone of our fine art collection. They worked with our resident to get one of the Etty paintings featured on the front page of Wikipedia on the day we reopened our refurbished Art Gallery. That article received 13,253 views on August 1st.

Here is the artivcle: https://en.wikipedia.org/wiki/Preparing_for_a_Fancy_Dress_Ball
This was a completely new article. No information about this painting was available online (other than a tiny 50-word online collections entry) prior to this.

The article about the artist William Etty received 7,648 views on the same day and people were navigating to the article about York Art Gallery in increased numbers too - 1,820 (compared to a baseline of just 50 views per day approx..)

All these articles contain images released by York Museum Trust.

But the viewing figures do not tell the whole story…

The article about William Etty went form a mere 2,000 words to more than 20,000 after the studious editor had finished working on it. All the research carried out, outside the museum, with no work needed from our curators.

Just to be clear what a huge change this is, here are the links to the article before our project and after:
Before
https://en.wikipedia.org/w/index.php?title=William_Etty&oldid=664981549

After
https://en.wikipedia.org/wiki/William_Etty

>>
>> -          Are you willing to share any information on (positive or otherwise) commercial activities?
We don’t have good enough tracking to monitor commercial use of our imagery, but of the 1,100 downloads we know they are being used in commercial publications, educational publications, considered for use on clothing, they are being ported to a commercial, chromecast-style art on peoples TVs project. There is even a potter downloading our imagery of medieval pots to use as inspiration for contemporary replicas. We do not expect any return from these activities.

The commercial benefits to the trust are that we no longer formally deal with image requests manually – it is done online, which has reduced the paperwork burden significantly. People can take what they want and use it for what they want. All we ask is to be notified so we can shout about how the content is being used.

We also use open licensing as a carrot when applying for funding and have been reaping plenty of press benefits – the latest being this Daily Mail article about Tempest Anderson – an explorer whose early photographic slides we are in the process of digitising: http://www.dailymail.co.uk/news/article-3208792/Victorian-pioneer-Tempest-Anderson-s-pictures-world-100-years-Instagram-generation.html
**Interestingly, the Daily Mail have managed to completely misunderstand what open licensing means and have watermarked the re-purposed images with © York Museums Trust. This problem of correct attribution is not something we feel we can address. But it shows that much of the world is still playing catch-up with the idea of online openness.**

If you have any queries about our licensing, projects or collections, please do not hesitate to contact me. And here is a link to our online collection: http://www.yorkmuseumstrust.org.uk/collections/

Kind regards,
Martin Fell

From: Pat Hadley [mailto:pat at pathadley.net]
Sent: 26 August 2015 16:57
To: Martin Fell <Martin.Fell at ymt.org.uk>
Subject: Fwd: [OpenGLAM] Fwd: [MCN-L] Quick survey on Open Licensing

---------- Forwarded message ----------
From: Sarah Stierch <sarah at sarahstierch.com<mailto:sarah at sarahstierch.com>>
Date: Tue, Jul 28, 2015 at 10:01 PM
Subject: [OpenGLAM] Fwd: [MCN-L] Quick survey on Open Licensing
To: "open-glam at lists.okfn.org<mailto:open-glam at lists.okfn.org>" <open-GLAM at lists.okfn.org<mailto:open-GLAM at lists.okfn.org>>
Cc: AdrianK at tepapa.govt.nz<mailto:AdrianK at tepapa.govt.nz>

Hi everyone,

Please see below!  (Forwarded with permission from Adrian)

-Sarah

>
>
>
>> On Jul 27, 2015, at 11:42 PM, Adrian Kingston <AdrianK at tepapa.govt.nz<mailto:AdrianK at tepapa.govt.nz>> wrote:
>>
>> Hi all
>>
>> Just over a year ago Te Papa released over 30000 images (now over 48,000) for high resolution download under No Known Copyright Restrictions statement or a CC BY-ND-NC licence. We are doing a decent analysis of the impact of the release, and would really like some benchmark data.
>>
>> If you have followed a similar path (bigger or smaller) would you be willing to offer quick answers to a few questions? I well know answering these types of questions can be time consuming, so I'd be happy with whatever you are able to provide. Even better, if you've already done some analysis you can send/point me to, that'd be cool too!
>>
>> Feel free to respond on or off-list (adrian.kingston at tepapa.govt.nz<mailto:adrian.kingston at tepapa.govt.nz>)
>>
>>
>> -          When do you first launch your open access images?
>>
>> -          How many collection objects do you have online?
>>
>> -          How many collection images do you have online?
>>
>> -          How many images did you make available for download?
>>
>> -          Can you break down images per licence (e.g. 2000k at CC, etc)?
>>
>> -          How many downloads did you have in the first 12 months?
>>
>> -          Do you have any other metrics that might be useful to understand the impact of your project?
>>
>> -          Do you have any key examples of uses/stories/impact about the release you would like to share?
>>
>> -          Are you willing to share any information on (positive or otherwise) commercial activities?
>>
>> I'll share results of our analysis and benchmarks (anonymised if
>> requested) when complete
>>
>> Cheers
>>
>> Adrian Kingston
>> Digital Collections Senior Analyst
>> Collections Information Services
>> Museum of New Zealand Te Papa Tongarewa
>>
>>
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--
Pat Hadley
Yorkshire's open culture brain-for-hire
pathadley.net<http://pathadley.net>
@pathadley<http://twitter.com/pathadley>
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