No subject
Sun Mar 31 09:34:23 UTC 2013
curates its data quite well. Some of this data is already in the public
domain, but its hidden so well that you'd have to know what you were
looking for in order to find it. The organisation also does not have its
own website up and running yet. It's only visible through its parent
organisation. They're currently putting together a website, so the
challenge is to get them to incorporate openness into the design.
Transparency, participation and collaborative innovation are excellent
guiding principles for open data. But I think I will also need to make a
straightfoward marketing case to them; i.e. open data will increase traffic
on the website.
Would any of you be able to point me to a study that demonstrates that open
data increases an organisation's visibility (i.e. website traffic)?
Cheers,
Nimi
On 23 May 2013 20:45, Theresa Mallinson <theresa.mallinson at gmail.com> wrote=
:
> Hi Nimi
>
> Well, there's http://africaopendata.org - which is currently being
> revamped. Otherwise, I'd suggest writing a sexy press release & getting i=
t
> out on sapa & allafrica.com?
>
> Cheers
> Tea
>
> On 23 May 2013 11:18, Nimi Hoffmann <Nimi.Hoffmann at gmail.com> wrote:
>
>> Thanks Michelle. I particularly liked the link in theodi to this
>> presentation on the business model for open data:
>>
>> http://www.slideshare.net/hverwayen/business-model-innovation-open-data
>>
>> The problem is that this business case is for a cultural product. But my
>> organisation is not involved in cultural projects. So there are no
>> platforms like Flikr on which to share its data.
>>
>> Suppose you have an organisation that was going to share unsexy data -
>> i.e. data that doesn't have a strong internet presence/institutional
>> framework. Are there any sites that would celebrate this and help spread
>> the message?
>>
>> Cheers,
>> Nimi
>>
>>
>> On 23 May 2013 09:57, Michelle Willmers <michelle.willmers at uct.ac.za>wro=
te:
>>
>>> Hello Nimi
>>>
>>> Wonderful to hear about the work you are doing. The following links
>>> might be of use =85
>>>
>>> How to make a business case for open data:
>>> http://theodi.org/guide/how-make-business-case-open-data
>>>
>>> Answers to common misconceptions around sharing data
>>>
>>> http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/06/answers-to-com=
mon-misconceptions-about-data-sharing/?utm_source=3Dhootsuite&utm_medium=3D=
owly&utm_campaign=3Dtwitter
>>>
>>> Tim Davies Positon paper W3C: Using Open Data Workshop (June 2012)
>>> http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pdf
>>>
>>> All the best.
>>> Michelle
>>>
>>> --
>>>
>>> Michelle Willmers
>>>
>>> Programme Manager
>>>
>>> Scholarly Communication in Africa Programme
>>>
>>> University of Cape Town
>>>
>>> South Africa
>>>
>>> Tel:+27(21) 650 5061
>>>
>>> Cell: 082 229 4262
>>>
>>> http://www.scaprogramme.org.za/
>>>
>>> Follow us on Twitter: SCAprogramme
>>>
>>>
>>> From: Nimi Hoffmann <Nimi.Hoffmann at gmail.com>
>>> Date: Thu, 23 May 2013 08:59:38 +0200
>>> To: "okfn-za at lists.okfn.org" <okfn-za at lists.okfn.org>, <
>>> hackshackers-johannesburg at googlegroups.com>
>>> Subject: [okfn-za] The marketing case for open government data
>>>
>>> Hi all
>>>
>>> I'm currently doing a short work stint with a government entity, and
>>> there's the possibility that we could encourage them to make their data
>>> (more) open.
>>>
>>> To this end, I want to make a strong marketing case to them. Any
>>> thoughts on how to do so?
>>>
>>> I've got the following in mind:
>>>
>>> 1. Open data allows them to create performance indicators along a
>>> variety of dimensions (financial, social, environmental etc.). This all=
ows
>>> them to benchmark themselves against their own performance and that of
>>> other organisations.
>>> 2. This is a a strong differentiator - not many organisations provide
>>> open data
>>> 3. It will improve public engagement and communication, and
>>> demonstrate a tangible commitment to improve their performance.This wil=
l
>>> enhance their brand
>>> 4. It will improve their self-knowledge as an organisation (i.e.
>>> employees can track what is going on in other divisions).
>>>
>>> Are there any organisations that recognise and celebrate open data
>>> initiatives? Is there some way that they could get a media spin on the
>>> thing, or get recognition from some kind of external agency or institut=
ion?
>>>
>>> Cheers,
>>> Nimi
>>>
>>>
>>> _______________________________________________ okfn-za mailing
>>> list okfn-za at lists.okfn.org
>>> http://lists.okfn.org/mailman/listinfo/okfn-za Unsubscribe:
>>> http://lists.okfn.org/mailman/options/okfn-za
>>> ------------------------------
>>> UNIVERSITY OF CAPE TOWN
>>>
>>> This e-mail is subject to the UCT ICT policies and e-mail disclaimer
>>> published on our website at
>>> http://www.uct.ac.za/about/policies/emaildisclaimer/ or obtainable from=
+27
>>> 21 650 9111. This e-mail is intended only for the person(s) to whom it
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>>> author. If you are not the intended recipient of the e-mail you may not
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ot
>>> related to the business of UCT it is sent by the sender in the sender's
>>> individual capacity.
>>>
>>
>> --
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ZT%3Dt85WdY5yfg2HSM2AADbWDSKB-RL0c%2BnwWFpQ%40mail.gmail.com?hl=3Den-GB
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>
--047d7b6da8605313a504ddc146c4
Content-Type: text/html; charset=windows-1252
Content-Transfer-Encoding: quoted-printable
<div dir=3D"ltr"><div><div><div><div>Rufus, Francois and Theresa<br><br></d=
iv>That's great, thank you. <br><br>From what I've seen so far, I t=
hink that the organisation collects and curates its data quite well. Some o=
f this data is already in the public domain, but its hidden so well that yo=
u'd have to know what you were looking for in order to find it. The org=
anisation also does not have its own website up and running yet. It's o=
nly visible through its parent organisation. They're currently putting =
together a website, so the challenge is to get them to incorporate openness=
into the design. <br>
<br></div>Transparency, participation and collaborative innovation are exce=
llent guiding principles for open data. But I think I will also need to mak=
e a straightfoward marketing case to them; i.e. open data will increase tra=
ffic on the website. <br>
<br></div>Would any of you be able to point me to a study that demonstrates=
that open data increases an organisation's visibility (i.e. website tr=
affic)?<br><br></div>Cheers,<br>Nimi<br><div>=A0<br><div><div><div><br>=A0<=
br>
</div></div></div></div></div><div class=3D"gmail_extra"><br><br><div class=
=3D"gmail_quote">On 23 May 2013 20:45, Theresa Mallinson <span dir=3D"ltr">=
<<a href=3D"mailto:theresa.mallinson at gmail.com" target=3D"_blank">theres=
a.mallinson at gmail.com</a>></span> wrote:<br>
<blockquote class=3D"gmail_quote" style=3D"margin:0 0 0 .8ex;border-left:1p=
x #ccc solid;padding-left:1ex">Hi Nimi<br><br>Well, there's <a href=3D"=
http://africaopendata.org" target=3D"_blank">http://africaopendata.org</a> =
- which is currently being revamped. Otherwise, I'd suggest writing a s=
exy press release & getting it out on sapa & <a href=3D"http://alla=
frica.com" target=3D"_blank">allafrica.com</a>?<br>
<br>Cheers<br>Tea<br><br><div class=3D"gmail_quote"><div><div class=3D"h5">=
On 23 May 2013 11:18, Nimi Hoffmann <span dir=3D"ltr"><<a href=3D"mailto=
:Nimi.Hoffmann at gmail.com" target=3D"_blank">Nimi.Hoffmann at gmail.com</a>>=
</span> wrote:<br>
</div></div><blockquote class=3D"gmail_quote" style=3D"margin:0 0 0 .8ex;bo=
rder-left:1px #ccc solid;padding-left:1ex"><div><div class=3D"h5">
<div dir=3D"ltr"><div><div>Thanks Michelle. I particularly liked the link i=
n theodi to this presentation on the business model for open data:<br><br><=
a href=3D"http://www.slideshare.net/hverwayen/business-model-innovation-ope=
n-data" target=3D"_blank">http://www.slideshare.net/hverwayen/business-mode=
l-innovation-open-data</a><br>
<br></div>The problem is that this business case is for a cultural product.=
But my organisation is not involved in cultural projects. So there are no =
platforms like Flikr on which to share its data. <br><br></div>Suppose you =
have an organisation that was going to share unsexy data - i.e. data that d=
oesn't have a strong internet presence/institutional framework. Are the=
re any sites that would celebrate this and help spread the message?<br>
<div><div>
<div><br></div><div>Cheers,<br>Nimi<br></div><div><div class=3D"gmail_extra=
"><br><br><div class=3D"gmail_quote">On 23 May 2013 09:57, Michelle Willmer=
s <span dir=3D"ltr"><<a href=3D"mailto:michelle.willmers at uct.ac.za" targ=
et=3D"_blank">michelle.willmers at uct.ac.za</a>></span> wrote:<br>
<blockquote class=3D"gmail_quote" style=3D"margin:0 0 0 .8ex;border-left:1p=
x #ccc solid;padding-left:1ex">
<div style=3D"font-size:14px;font-family:Calibri,sans-serif;word-wrap:break=
-word">
<div>
<div>
<div>Hello Nimi</div>
<div><br>
</div>
<div>Wonderful to hear about the work you are doing. The following links mi=
ght be of use =85</div>
<div><br>
</div>
<div>How to make a business case for open data:</div>
<div><a href=3D"http://theodi.org/guide/how-make-business-case-open-data" t=
arget=3D"_blank">http://theodi.org/guide/how-make-business-case-open-data</=
a></div>
<div><br>
</div>
<div>Answers to common misconceptions around sharing data</div>
<div><a href=3D"http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/06/an=
swers-to-common-misconceptions-about-data-sharing/?utm_source=3Dhootsuite&a=
mp;utm_medium=3Dowly&utm_campaign=3Dtwitter" target=3D"_blank">http://b=
logs.lse.ac.uk/impactofsocialsciences/2013/05/06/answers-to-common-misconce=
ptions-about-data-sharing/?utm_source=3Dhootsuite&utm_medium=3Dowly&=
;utm_campaign=3Dtwitter</a></div>
<div><br>
</div>
<div>Tim Davies Positon paper W3C: Using Open Data Workshop (June 2012)</di=
v>
<div>
<div dir=3D"ltr" style=3D"font-size:14.64px;font-family:sans-serif">
</div>
</div>
<div><a href=3D"http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pdf" t=
arget=3D"_blank">http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pdf</=
a></div>
<div><font face=3D"'Lucida Grande'" size=3D"3"><span style=3D"font-=
size:13px"><font face=3D"Calibri,sans-serif" size=3D"4"><span style=3D"font=
-size:14px"><br>
</span></font></span></font></div>
<div><font face=3D"'Lucida Grande'" size=3D"3"><span style=3D"font-=
size:13px"><font face=3D"Calibri,sans-serif" size=3D"4"><span style=3D"font=
-size:14px">All the best.</span></font></span></font></div>
<div>Michelle</div>
<div>
<div>
<p class=3D"MsoNormal" style=3D"text-autospace:none"><span style=3D"font-si=
ze:10pt;font-family:'Lucida Grande'">--
</span></p>
<p class=3D"MsoNormal" style=3D"text-align:left"><font face=3D"Verdana" siz=
e=3D"3"></font></p>
<font face=3D"Verdana" size=3D"3">
<p class=3D"MsoNormal" style=3D"margin-top:0cm;margin-right:0cm;margin-bott=
om:0.0001pt;margin-left:0cm;font-size:12pt;font-family:Cambria">
<span style=3D"font-family:Verdana;font-size:10px">Michelle Willmers</span>=
</p>
<span style=3D"font-family:Verdana"><font><span style=3D"font-size:10px"></=
span></font></span>
<p class=3D"MsoNormal" style=3D"margin-top:0cm;margin-right:0cm;margin-bott=
om:0.0001pt;margin-left:0cm;font-size:12pt;font-family:Cambria">
<span style=3D"font-family:'Lucida Grande'"><span style=3D"font-fam=
ily:Verdana"><font><span style=3D"font-size:10px">Programme Manager</span><=
/font></span><span style=3D"font-family:Verdana"><font><span style=3D"font-=
size:10px"></span></font></span></span></p>
<span style=3D"font-family:Verdana"><font><span style=3D"font-size:10px"></=
span></font></span>
<p class=3D"MsoNormal" style=3D"margin-top:0cm;margin-right:0cm;margin-bott=
om:0.0001pt;margin-left:0cm;font-size:12pt;font-family:Cambria">
<span style=3D"font-family:'Lucida Grande'"><span style=3D"font-fam=
ily:Verdana"><font><span style=3D"font-size:10px">Scholarly Communication i=
n Africa Programme</span></font></span><span style=3D"font-family:Verdana">=
<font><span style=3D"font-size:10px"></span></font></span></span></p>
<span style=3D"font-family:Verdana"><font><span style=3D"font-size:10px"></=
span></font></span>
<p class=3D"MsoNormal" style=3D"margin-top:0cm;margin-right:0cm;margin-bott=
om:0.0001pt;margin-left:0cm;font-size:12pt;font-family:Cambria">
<span style=3D"font-family:'Lucida Grande'"><span style=3D"font-fam=
ily:Verdana"><font><span style=3D"font-size:10px">University of Cape Town</=
span></font></span><span style=3D"font-family:Verdana"><font><span style=3D=
"font-size:10px"></span></font></span></span></p>
<span style=3D"font-family:Verdana"><font><span style=3D"font-size:10px"></=
span></font></span>
<p class=3D"MsoNormal" style=3D"margin-top:0cm;margin-right:0cm;margin-bott=
om:0.0001pt;margin-left:0cm;font-size:12pt;font-family:Cambria">
<span style=3D"font-family:'Lucida Grande'"><span style=3D"font-fam=
ily:Verdana"><font><span style=3D"font-size:10px">South Africa</span></font=
></span><span style=3D"font-family:Verdana"><font><span style=3D"font-size:=
10px"></span></font></span></span></p>
<span style=3D"font-family:Verdana"><font><span style=3D"font-size:10px"></=
span></font></span>
<p class=3D"MsoNormal" style=3D"margin-top:0cm;margin-right:0cm;margin-bott=
om:0.0001pt;margin-left:0cm;font-size:12pt;font-family:Cambria">
<span style=3D"font-family:'Lucida Grande'"><span style=3D"font-fam=
ily:Verdana"><font><span style=3D"font-size:10px">Tel:<a href=3D"tel:%2B27%=
2821%29%20650%205061" value=3D"+27216505061" target=3D"_blank">+27(21) 650 =
5061</a></span></font></span><span style=3D"font-family:Verdana"><font><spa=
n style=3D"font-size:10px"></span></font></span></span></p>
<span style=3D"font-family:Verdana"><font><span style=3D"font-size:10px"></=
span></font></span>
<p class=3D"MsoNormal" style=3D"margin-top:0cm;margin-right:0cm;margin-bott=
om:0.0001pt;margin-left:0cm;font-size:12pt;font-family:Cambria">
<span style=3D"font-family:'Lucida Grande'"><span style=3D"font-fam=
ily:Verdana"><font><span style=3D"font-size:10px">Cell: <a href=3D"tel:082%=
20229%204262" value=3D"+27822294262" target=3D"_blank">082 229 4262</a></sp=
an></font></span><span style=3D"font-family:Verdana"><font><span style=3D"f=
ont-size:10px"></span></font></span></span></p>
<span style=3D"font-family:Verdana"><font><span style=3D"font-size:10px"></=
span></font></span>
<p class=3D"MsoNormal" style=3D"margin-top:0cm;margin-right:0cm;margin-bott=
om:0.0001pt;margin-left:0cm;font-size:12pt;font-family:Cambria">
<span style=3D"font-family:'Lucida Grande'"><a href=3D"http://www.s=
caprogramme.org.za/" target=3D"_blank"><span style=3D"color:rgb(0,0,238);fo=
nt-family:Verdana"><font><span style=3D"font-size:10px">http://www.scaprogr=
amme.org.za/</span></font></span></a><span style=3D"font-family:Verdana"><f=
ont><span style=3D"font-size:10px"></span></font></span></span></p>
<span style=3D"font-family:Verdana"><font><span style=3D"font-size:10px"></=
span></font></span>
<p class=3D"MsoNormal" style=3D"margin-top:0cm;margin-right:0cm;margin-bott=
om:0.0001pt;margin-left:0cm;font-size:12pt;font-family:Cambria">
<span style=3D"font-family:Verdana"><font><span style=3D"font-size:10px">Fo=
llow us on Twitter: SCAprogramme</span></font></span></p>
</font>
<p></p>
</div>
</div>
</div>
</div>
<div><br>
</div>
<span>
<div style=3D"border-right:medium none;padding-right:0in;padding-left:0in;p=
adding-top:3pt;text-align:left;font-size:11pt;border-bottom:medium none;fon=
t-family:Calibri;border-top:#b5c4df 1pt solid;padding-bottom:0in;border-lef=
t:medium none">
<span style=3D"font-weight:bold">From: </span>Nimi Hoffmann <<a href=3D"=
mailto:Nimi.Hoffmann at gmail.com" target=3D"_blank">Nimi.Hoffmann at gmail.com</=
a>><br>
<span style=3D"font-weight:bold">Date: </span>Thu, 23 May 2013 08:59:38 +02=
00<br>
<span style=3D"font-weight:bold">To: </span>"<a href=3D"mailto:okfn-za=
@lists.okfn.org" target=3D"_blank">okfn-za at lists.okfn.org</a>" <<a =
href=3D"mailto:okfn-za at lists.okfn.org" target=3D"_blank">okfn-za at lists.okfn=
.org</a>>, <<a href=3D"mailto:hackshackers-johannesburg at googlegroups.=
com" target=3D"_blank">hackshackers-johannesburg at googlegroups.com</a>><b=
r>
<span style=3D"font-weight:bold">Subject: </span>[okfn-za] The marketing ca=
se for open government data<br>
</div><div><div><div>
<div><br>
</div>
<div dir=3D"ltr">
<div>
<div>
<div>
<div>
<div>
<div>
<div>Hi all<br>
<br>
</div>
I'm currently doing a short work stint with a government entity, and th=
ere's the possibility that we could encourage them to make their data (=
more) open.
<br>
<br>
</div>
To this end, I want to make a strong marketing case to them. Any thoughts o=
n how to do so?<br>
</div>
<br>
I've got the following in mind:<br>
<br>
</div>
1. Open data allows them to create performance indicators along a variety o=
f dimensions (financial, social, environmental etc.). This allows them to b=
enchmark themselves against their own performance and that of other organis=
ations.=A0
<br>
2. This is a=A0 a strong differentiator - not many organisations provide op=
en data<br>
</div>
</div>
<div>3. It will improve public engagement and communication, and demonstrat=
e a tangible commitment to improve their performance.This will enhance thei=
r brand<br>
</div>
</div>
<div>4. It will improve their self-knowledge as an organisation (i.e. emplo=
yees can track what is going on in other divisions).
<br>
</div>
<div><br>
</div>
<div>Are there any organisations that recognise and celebrate open data ini=
tiatives? Is there some way that they could get a media spin on the thing, =
or get recognition from some kind of external agency or institution?
<br>
<br>
</div>
<div>Cheers,<br>
Nimi<br>
</div>
<div><br>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div><br>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div></div></div></div>
_______________________________________________ okfn-za mailing list <a hre=
f=3D"mailto:okfn-za at lists.okfn.org" target=3D"_blank">
okfn-za at lists.okfn.org</a> <a href=3D"http://lists.okfn.org/mailman/listinf=
o/okfn-za" target=3D"_blank">
http://lists.okfn.org/mailman/listinfo/okfn-za</a> Unsubscribe: <a href=3D"=
http://lists.okfn.org/mailman/options/okfn-za" target=3D"_blank">
http://lists.okfn.org/mailman/options/okfn-za</a></span>
<hr>
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</blockquote></div><br></div></div></div></div></div></div></div><span clas=
s=3D"HOEnZb"><font color=3D"#888888"><div>
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