No subject
Sun Mar 31 09:34:23 UTC 2013
curates its data quite well. Some of this data is already in the public
domain, but its hidden so well that you'd have to know what you were looking
for in order to find it. The organisation also does not have its own website
up and running yet. It's only visible through its parent organisation.
They're currently putting together a website, so the challenge is to get
them to incorporate openness into the design.
Transparency, participation and collaborative innovation are excellent
guiding principles for open data. But I think I will also need to make a
straightfoward marketing case to them; i.e. open data will increase traffic
on the website.
Would any of you be able to point me to a study that demonstrates that open
data increases an organisation's visibility (i.e. website traffic)?
Cheers,
Nimi
On 23 May 2013 20:45, Theresa Mallinson <theresa.mallinson at gmail.com> wrote:
Hi Nimi
Well, there's http://africaopendata.org - which is currently being revamped.
Otherwise, I'd suggest writing a sexy press release & getting it out on sapa
& allafrica.com?
Cheers
Tea
On 23 May 2013 11:18, Nimi Hoffmann <Nimi.Hoffmann at gmail.com> wrote:
Thanks Michelle. I particularly liked the link in theodi to this
presentation on the business model for open data:
http://www.slideshare.net/hverwayen/business-model-innovation-open-data
The problem is that this business case is for a cultural product. But my
organisation is not involved in cultural projects. So there are no platforms
like Flikr on which to share its data.
Suppose you have an organisation that was going to share unsexy data - i.e.
data that doesn't have a strong internet presence/institutional framework.
Are there any sites that would celebrate this and help spread the message?
Cheers,
Nimi
On 23 May 2013 09:57, Michelle Willmers <michelle.willmers at uct.ac.za> wrote:
Hello Nimi
Wonderful to hear about the work you are doing. The following links might be
of use .
How to make a business case for open data:
http://theodi.org/guide/how-make-business-case-open-data
Answers to common misconceptions around sharing data
http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/06/answers-to-common-m
isconceptions-about-data-sharing/?utm_source=hootsuite
<http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/06/answers-to-common-
misconceptions-about-data-sharing/?utm_source=hootsuite&utm_medium=owly&utm_
campaign=twitter> &utm_medium=owly&utm_campaign=twitter
Tim Davies Positon paper W3C: Using Open Data Workshop (June 2012)
http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pdf
All the best.
Michelle
--
Michelle Willmers
Programme Manager
Scholarly Communication in Africa Programme
University of Cape Town
South Africa
Tel:+27(21) 650 5061 <tel:%2B27%2821%29%20650%205061>
Cell: 082 229 4262 <tel:082%20229%204262>
<http://www.scaprogramme.org.za/> http://www.scaprogramme.org.za/
Follow us on Twitter: SCAprogramme
From: Nimi Hoffmann <Nimi.Hoffmann at gmail.com>
Date: Thu, 23 May 2013 08:59:38 +0200
To: "okfn-za at lists.okfn.org" <okfn-za at lists.okfn.org>,
<hackshackers-johannesburg at googlegroups.com>
Subject: [okfn-za] The marketing case for open government data
Hi all
I'm currently doing a short work stint with a government entity, and there's
the possibility that we could encourage them to make their data (more) open.
To this end, I want to make a strong marketing case to them. Any thoughts on
how to do so?
I've got the following in mind:
1. Open data allows them to create performance indicators along a variety of
dimensions (financial, social, environmental etc.). This allows them to
benchmark themselves against their own performance and that of other
organisations.
2. This is a a strong differentiator - not many organisations provide open
data
3. It will improve public engagement and communication, and demonstrate a
tangible commitment to improve their performance.This will enhance their
brand
4. It will improve their self-knowledge as an organisation (i.e. employees
can track what is going on in other divisions).
Are there any organisations that recognise and celebrate open data
initiatives? Is there some way that they could get a media spin on the
thing, or get recognition from some kind of external agency or institution?
Cheers,
Nimi
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<o:idmap v:ext=3D"edit" data=3D"1" />
</o:shapelayout></xml><![endif]--></head><body lang=3DEN-US link=3Dblue =
vlink=3Dpurple><div class=3DWordSection1><p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'>Hi Nimi<o:p></o:p></span></p><p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'><o:p> </o:p></span></p><p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'>See attached/below: The graph shows the increase in visits to the =
open data page of a South African-based NGO’s website (from =
mid-Feb to end-May). The actual number of visits may not seem all that =
impressive and the growth is off a zero base, but (i) more people are =
visiting the page over time; (ii) this is fairly niched open data so the =
audience is not that large to start off with; (iii) it is possible that =
the addition of open data is attracting new visitors and more repeat =
visits (this will only become clearer over time). So, this is not a =
study but just a small example. Hope you find it useful in some way and =
that you bring them around!<o:p></o:p></span></p><p =
class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'><o:p> </o:p></span></p><p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'>Best wishes<o:p></o:p></span></p><p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'>Francois<o:p></o:p></span></p><p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'><o:p> </o:p></span></p><p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'><o:p> </o:p></span></p><p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'><img width=3D792 height=3D439 id=3D"Picture_x0020_0" =
src=3D"cid:image001.jpg at 01CE5B81.367A8130" alt=3D"Analytics www.chet.org =
open data.jpg"></span><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'><o:p></o:p></span></p><p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'><o:p> </o:p></span></p><p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'><o:p> </o:p></span></p><p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'><o:p> </o:p></span></p><div =
style=3D'border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in =
0in 0in'><p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span>=
</b><span style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'> =
okfn-za-bounces at lists.okfn.org [mailto:okfn-za-bounces at lists.okfn.org] =
<b>On Behalf Of </b>Nimi Hoffmann<br><b>Sent:</b> Tuesday, May 28, 2013 =
8:21 AM<br><b>To:</b> =
hackshackers-johannesburg at googlegroups.com<br><b>Cc:</b> =
okfn-za at lists.okfn.org<br><b>Subject:</b> Re: [okfn-za] [HacksHackers =
Jo'burg] Re: The marketing case for open government =
data<o:p></o:p></span></p></div><p =
class=3DMsoNormal><o:p> </o:p></p><div><div><div><div><div><p =
class=3DMsoNormal style=3D'margin-bottom:12.0pt'>Rufus, Francois and =
Theresa<o:p></o:p></p></div><p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'>That's great, thank you. <br><br>From =
what I've seen so far, I think that the organisation collects and =
curates its data quite well. Some of this data is already in the public =
domain, but its hidden so well that you'd have to know what you were =
looking for in order to find it. The organisation also does not have its =
own website up and running yet. It's only visible through its parent =
organisation. They're currently putting together a website, so the =
challenge is to get them to incorporate openness into the design. =
<o:p></o:p></p></div><p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'>Transparency, participation and =
collaborative innovation are excellent guiding principles for open data. =
But I think I will also need to make a straightfoward marketing case to =
them; i.e. open data will increase traffic on the website. =
<o:p></o:p></p></div><p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'>Would any of you be able to point me to a =
study that demonstrates that open data increases an organisation's =
visibility (i.e. website traffic)?<o:p></o:p></p></div><p =
class=3DMsoNormal>Cheers,<br>Nimi<o:p></o:p></p><div><p =
class=3DMsoNormal> <o:p></o:p></p><div><div><div><p =
class=3DMsoNormal><br> <o:p></o:p></p></div></div></div></div></div>=
<div><p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'><o:p> </o:p></p><div><p =
class=3DMsoNormal>On 23 May 2013 20:45, Theresa Mallinson <<a =
href=3D"mailto:theresa.mallinson at gmail.com" =
target=3D"_blank">theresa.mallinson at gmail.com</a>> =
wrote:<o:p></o:p></p><p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'>Hi Nimi<br><br>Well, there's <a =
href=3D"http://africaopendata.org" =
target=3D"_blank">http://africaopendata.org</a> - which is currently =
being revamped. Otherwise, I'd suggest writing a sexy press release =
& getting it out on sapa & <a href=3D"http://allafrica.com" =
target=3D"_blank">allafrica.com</a>?<br><br>Cheers<br>Tea<o:p></o:p></p><=
div><div><div><p class=3DMsoNormal>On 23 May 2013 11:18, Nimi Hoffmann =
<<a href=3D"mailto:Nimi.Hoffmann at gmail.com" =
target=3D"_blank">Nimi.Hoffmann at gmail.com</a>> =
wrote:<o:p></o:p></p></div></div><blockquote =
style=3D'border:none;border-left:solid #CCCCCC 1.0pt;padding:0in 0in 0in =
6.0pt;margin-left:4.8pt;margin-right:0in'><div><div><div><div><div><p =
class=3DMsoNormal style=3D'margin-bottom:12.0pt'>Thanks Michelle. I =
particularly liked the link in theodi to this presentation on the =
business model for open data:<br><br><a =
href=3D"http://www.slideshare.net/hverwayen/business-model-innovation-ope=
n-data" =
target=3D"_blank">http://www.slideshare.net/hverwayen/business-model-inno=
vation-open-data</a><o:p></o:p></p></div><p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'>The problem is that this business case is =
for a cultural product. But my organisation is not involved in cultural =
projects. So there are no platforms like Flikr on which to share its =
data. <o:p></o:p></p></div><p class=3DMsoNormal>Suppose you have an =
organisation that was going to share unsexy data - i.e. data that =
doesn't have a strong internet presence/institutional framework. Are =
there any sites that would celebrate this and help spread the =
message?<o:p></o:p></p><div><div><div><p =
class=3DMsoNormal><o:p> </o:p></p></div><div><p =
class=3DMsoNormal>Cheers,<br>Nimi<o:p></o:p></p></div><div><div><p =
class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'><o:p> </o:p></p><div><p =
class=3DMsoNormal>On 23 May 2013 09:57, Michelle Willmers <<a =
href=3D"mailto:michelle.willmers at uct.ac.za" =
target=3D"_blank">michelle.willmers at uct.ac.za</a>> =
wrote:<o:p></o:p></p><div><div><div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>Hello =
Nimi<o:p></o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><o:p> =
</o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>Wonderful =
to hear about the work you are doing. The following links might be of =
use …<o:p></o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><o:p> =
</o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>How to =
make a business case for open data:<o:p></o:p></span></p></div><div><p =
class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><a =
href=3D"http://theodi.org/guide/how-make-business-case-open-data" =
target=3D"_blank">http://theodi.org/guide/how-make-business-case-open-dat=
a</a><o:p></o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><o:p> =
</o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>Answers to =
common misconceptions around sharing =
data<o:p></o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><a =
href=3D"http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/06/answers-=
to-common-misconceptions-about-data-sharing/?utm_source=3Dhootsuite&u=
tm_medium=3Dowly&utm_campaign=3Dtwitter" =
target=3D"_blank">http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/0=
6/answers-to-common-misconceptions-about-data-sharing/?utm_source=3Dhoots=
uite&utm_medium=3Dowly&utm_campaign=3Dtwitter</a><o:p></o:p></spa=
n></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><o:p> =
</o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>Tim Davies =
Positon paper W3C: Using Open Data Workshop (June =
2012)<o:p></o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><a =
href=3D"http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pdf" =
target=3D"_blank">http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pd=
f</a><o:p></o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><o:p> =
</o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>All the =
best.<o:p></o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>Michelle<o:=
p></o:p></span></p></div><div><div><p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-autospac=
e:none'><span style=3D'font-size:10.0pt;font-family:"Lucida =
Grande","serif"'>-- </span><o:p></o:p></p><p class=3DMsoNormal><span =
style=3D'font-size:7.5pt;font-family:"Verdana","sans-serif"'>Michelle =
Willmers</span><span =
style=3D'font-family:"Cambria","serif"'><o:p></o:p></span></p><p =
class=3DMsoNormal><span =
style=3D'font-size:7.5pt;font-family:"Verdana","sans-serif"'>Programme =
Manager</span><span =
style=3D'font-family:"Cambria","serif"'><o:p></o:p></span></p><p =
class=3DMsoNormal><span =
style=3D'font-size:7.5pt;font-family:"Verdana","sans-serif"'>Scholarly =
Communication in Africa Programme</span><span =
style=3D'font-family:"Cambria","serif"'><o:p></o:p></span></p><p =
class=3DMsoNormal><span =
style=3D'font-size:7.5pt;font-family:"Verdana","sans-serif"'>University =
of Cape Town</span><span =
style=3D'font-family:"Cambria","serif"'><o:p></o:p></span></p><p =
class=3DMsoNormal><span =
style=3D'font-size:7.5pt;font-family:"Verdana","sans-serif"'>South =
Africa</span><span =
style=3D'font-family:"Cambria","serif"'><o:p></o:p></span></p><p =
class=3DMsoNormal><span =
style=3D'font-size:7.5pt;font-family:"Verdana","sans-serif"'>Tel:<a =
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4262</a></span><span =
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on Twitter: SCAprogramme</span><span =
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></div></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><o:p> =
</o:p></span></p></div><div style=3D'border:none;border-top:solid =
#B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=3DMsoNormal><b><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif"'>From: =
</span></b><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif"'>Nimi =
Hoffmann <<a href=3D"mailto:Nimi.Hoffmann at gmail.com" =
target=3D"_blank">Nimi.Hoffmann at gmail.com</a>><br><b>Date: </b>Thu, =
23 May 2013 08:59:38 +0200<br><b>To: </b>"<a =
href=3D"mailto:okfn-za at lists.okfn.org" =
target=3D"_blank">okfn-za at lists.okfn.org</a>" <<a =
href=3D"mailto:okfn-za at lists.okfn.org" =
target=3D"_blank">okfn-za at lists.okfn.org</a>>, <<a =
href=3D"mailto:hackshackers-johannesburg at googlegroups.com" =
target=3D"_blank">hackshackers-johannesburg at googlegroups.com</a>><br><=
b>Subject: </b>[okfn-za] The marketing case for open government =
data<o:p></o:p></span></p></div><div><div><div><div><p =
class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><o:p> =
</o:p></span></p></div><div><div><div><div><div><div><div><div><p =
class=3DMsoNormal style=3D'margin-bottom:12.0pt'><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>Hi =
all<o:p></o:p></span></p></div><p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>I'm =
currently doing a short work stint with a government entity, and there's =
the possibility that we could encourage them to make their data (more) =
open. <o:p></o:p></span></p></div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>To this =
end, I want to make a strong marketing case to them. Any thoughts on how =
to do so?<o:p></o:p></span></p></div><p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><br>I've =
got the following in mind:<o:p></o:p></span></p></div><p =
class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>1. Open =
data allows them to create performance indicators along a variety of =
dimensions (financial, social, environmental etc.). This allows them to =
benchmark themselves against their own performance and that of other =
organisations. <br>2. This is a a strong differentiator - =
not many organisations provide open =
data<o:p></o:p></span></p></div></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>3. It will =
improve public engagement and communication, and demonstrate a tangible =
commitment to improve their performance.This will enhance their =
brand<o:p></o:p></span></p></div></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>4. It will =
improve their self-knowledge as an organisation (i.e. employees can =
track what is going on in other divisions). =
<o:p></o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><o:p> =
</o:p></span></p></div><div><p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>Are there =
any organisations that recognise and celebrate open data initiatives? Is =
there some way that they could get a media spin on the thing, or get =
recognition from some kind of external agency or institution? =
<o:p></o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>Cheers,<br>=
Nimi<o:p></o:p></span></p></div><div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><o:p> =
</o:p></span></p></div><div><div><div><div><div><div><div><p =
class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'><o:p> =
</o:p></span></p></div></div></div></div></div></div></div></div></div></=
div></div><p class=3DMsoNormal><span =
style=3D'font-size:10.5pt;font-family:"Calibri","sans-serif"'>___________=
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