[okfn-za] [HacksHackers Jo'burg] Re: The marketing case for open government data

Tue May 28 06:21:24 UTC 2013

Rufus, Francois and Theresa

That's great, thank you.

>From what I've seen so far, I think that the organisation collects and
curates its data quite well. Some of this data is already in the public
domain, but its hidden so well that you'd have to know what you were
looking for in order to find it. The organisation also does not have its
own website up and running yet. It's only visible through its parent
organisation. They're currently putting together a website, so the
challenge is to get them to incorporate openness into the design.

Transparency, participation and collaborative innovation are excellent
guiding principles for open data. But I think I will also need to make a
straightfoward marketing case to them; i.e. open data will increase traffic
on the website.

Would any of you be able to point me to a study that demonstrates that open
data increases an organisation's visibility (i.e. website traffic)?

Cheers,
Nimi

On 23 May 2013 20:45, Theresa Mallinson <theresa.mallinson at gmail.com> wrote:

> Hi Nimi
>
> Well, there's http://africaopendata.org - which is currently being
> revamped. Otherwise, I'd suggest writing a sexy press release & getting it
> out on sapa & allafrica.com?
>
> Cheers
> Tea
>
> On 23 May 2013 11:18, Nimi Hoffmann <Nimi.Hoffmann at gmail.com> wrote:
>
>> Thanks Michelle. I particularly liked the link in theodi to this
>> presentation on the business model for open data:
>>
>> http://www.slideshare.net/hverwayen/business-model-innovation-open-data
>>
>> The problem is that this business case is for a cultural product. But my
>> organisation is not involved in cultural projects. So there are no
>> platforms like Flikr on which to share its data.
>>
>> Suppose you have an organisation that was going to share unsexy data -
>> i.e. data that doesn't have a strong internet presence/institutional
>> framework. Are there any sites that would celebrate this and help spread
>> the message?
>>
>> Cheers,
>> Nimi
>>
>>
>> On 23 May 2013 09:57, Michelle Willmers <michelle.willmers at uct.ac.za>wrote:
>>
>>>   Hello Nimi
>>>
>>>  Wonderful to hear about the work you are doing. The following links
>>> might be of use …
>>>
>>>  How to make a business case for open data:
>>> http://theodi.org/guide/how-make-business-case-open-data
>>>
>>>  Answers to common misconceptions around sharing data
>>>
>>> http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/06/answers-to-common-misconceptions-about-data-sharing/?utm_source=hootsuite&utm_medium=owly&utm_campaign=twitter
>>>
>>>  Tim Davies Positon paper W3C: Using Open Data Workshop (June 2012)
>>>   http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pdf
>>>
>>>  All the best.
>>> Michelle
>>>
>>> --
>>>
>>>  Michelle Willmers
>>>
>>> Programme Manager
>>>
>>> Scholarly Communication in Africa Programme
>>>
>>> University of Cape Town
>>>
>>> South Africa
>>>
>>> Tel:+27(21) 650 5061
>>>
>>> Cell: 082 229 4262
>>>
>>> http://www.scaprogramme.org.za/
>>>
>>> Follow us on Twitter: SCAprogramme
>>>
>>>
>>>   From: Nimi Hoffmann <Nimi.Hoffmann at gmail.com>
>>> Date: Thu, 23 May 2013 08:59:38 +0200
>>> To: "okfn-za at lists.okfn.org" <okfn-za at lists.okfn.org>, <
>>> hackshackers-johannesburg at googlegroups.com>
>>> Subject: [okfn-za] The marketing case for open government data
>>>
>>>     Hi all
>>>
>>>  I'm currently doing a short work stint with a government entity, and
>>> there's the possibility that we could encourage them to make their data
>>> (more) open.
>>>
>>>  To this end, I want to make a strong marketing case to them. Any
>>> thoughts on how to do so?
>>>
>>> I've got the following in mind:
>>>
>>>  1. Open data allows them to create performance indicators along a
>>> variety of dimensions (financial, social, environmental etc.). This allows
>>> them to benchmark themselves against their own performance and that of
>>> other organisations.
>>> 2. This is a  a strong differentiator - not many organisations provide
>>> open data
>>>  3. It will improve public engagement and communication, and
>>> demonstrate a tangible commitment to improve their performance.This will
>>> enhance their brand
>>>  4. It will improve their self-knowledge as an organisation (i.e.
>>> employees can track what is going on in other divisions).
>>>
>>>  Are there any organisations that recognise and celebrate open data
>>> initiatives? Is there some way that they could get a media spin on the
>>> thing, or get recognition from some kind of external agency or institution?
>>>
>>>  Cheers,
>>> Nimi
>>>
>>>
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