[okfn-za] [HacksHackers Jo'burg] Re: The marketing case for open government data

Nimi Hoffmann Nimi.Hoffmann at gmail.com
Tue May 28 07:51:57 UTC 2013


Hi Francois

Thank you. This is exactly the kind of thing I'm looking for, but with
regards to open government data. I doubt NGO traffic will persuade them :)

There are a number of academic studies on open journals looking at the
effect of going open on impact factors etc. But I haven't been able to find
anything similar with regards to open data. Anyone know of any cross-entity
studies or case studies?

Cheers,
Nimi


On 28 May 2013 09:16, Francois van Schalkwyk <francois at compressdsl.com>wrote:

> Hi Nimi****
>
> ** **
>
> See attached/below: The graph shows the increase in visits to the open
> data page of a South African-based NGO’s website (from mid-Feb to end-May).
> The actual number of visits may not seem all that impressive and the growth
> is off a zero base, but (i) more people are visiting the page over time;
> (ii) this is fairly niched open data so the audience is not that large to
> start off with; (iii) it is possible that the addition of open data is
> attracting new visitors and more repeat visits (this will only become
> clearer over time). So, this is not a study but just a small example. Hope
> you find it useful in some way and that you bring them around!****
>
> ** **
>
> Best wishes****
>
> Francois****
>
> ** **
>
> ** **
>
> [image: Analytics www.chet.org open data.jpg]****
>
> ** **
>
> ** **
>
> ** **
>
> *From:* okfn-za-bounces at lists.okfn.org [mailto:
> okfn-za-bounces at lists.okfn.org] *On Behalf Of *Nimi Hoffmann
> *Sent:* Tuesday, May 28, 2013 8:21 AM
> *To:* hackshackers-johannesburg at googlegroups.com
> *Cc:* okfn-za at lists.okfn.org
> *Subject:* Re: [okfn-za] [HacksHackers Jo'burg] Re: The marketing case
> for open government data****
>
> ** **
>
> Rufus, Francois and Theresa****
>
> That's great, thank you.
>
> From what I've seen so far, I think that the organisation collects and
> curates its data quite well. Some of this data is already in the public
> domain, but its hidden so well that you'd have to know what you were
> looking for in order to find it. The organisation also does not have its
> own website up and running yet. It's only visible through its parent
> organisation. They're currently putting together a website, so the
> challenge is to get them to incorporate openness into the design. ****
>
> Transparency, participation and collaborative innovation are excellent
> guiding principles for open data. But I think I will also need to make a
> straightfoward marketing case to them; i.e. open data will increase traffic
> on the website. ****
>
> Would any of you be able to point me to a study that demonstrates that
> open data increases an organisation's visibility (i.e. website traffic)?**
> **
>
> Cheers,
> Nimi****
>
>  ****
>
>
>  ****
>
> ** **
>
> On 23 May 2013 20:45, Theresa Mallinson <theresa.mallinson at gmail.com>
> wrote:****
>
> Hi Nimi
>
> Well, there's http://africaopendata.org - which is currently being
> revamped. Otherwise, I'd suggest writing a sexy press release & getting it
> out on sapa & allafrica.com?
>
> Cheers
> Tea****
>
> On 23 May 2013 11:18, Nimi Hoffmann <Nimi.Hoffmann at gmail.com> wrote:****
>
> Thanks Michelle. I particularly liked the link in theodi to this
> presentation on the business model for open data:
>
> http://www.slideshare.net/hverwayen/business-model-innovation-open-data***
> *
>
> The problem is that this business case is for a cultural product. But my
> organisation is not involved in cultural projects. So there are no
> platforms like Flikr on which to share its data. ****
>
> Suppose you have an organisation that was going to share unsexy data -
> i.e. data that doesn't have a strong internet presence/institutional
> framework. Are there any sites that would celebrate this and help spread
> the message?****
>
> ** **
>
> Cheers,
> Nimi****
>
> ** **
>
> On 23 May 2013 09:57, Michelle Willmers <michelle.willmers at uct.ac.za>
> wrote:****
>
> Hello Nimi****
>
> ** **
>
> Wonderful to hear about the work you are doing. The following links might
> be of use …****
>
> ** **
>
> How to make a business case for open data:****
>
> http://theodi.org/guide/how-make-business-case-open-data****
>
> ** **
>
> Answers to common misconceptions around sharing data****
>
>
> http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/06/answers-to-common-misconceptions-about-data-sharing/?utm_source=hootsuite&utm_medium=owly&utm_campaign=twitter
> ****
>
> ** **
>
> Tim Davies Positon paper W3C: Using Open Data Workshop (June 2012)****
>
> http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pdf****
>
> ** **
>
> All the best.****
>
> Michelle****
>
> -- ****
>
> Michelle Willmers****
>
> Programme Manager****
>
> Scholarly Communication in Africa Programme****
>
> University of Cape Town****
>
> South Africa****
>
> Tel:+27(21) 650 5061****
>
> Cell: 082 229 4262****
>
> http://www.scaprogramme.org.za/****
>
> Follow us on Twitter: SCAprogramme****
>
> ** **
>
> *From: *Nimi Hoffmann <Nimi.Hoffmann at gmail.com>
> *Date: *Thu, 23 May 2013 08:59:38 +0200
> *To: *"okfn-za at lists.okfn.org" <okfn-za at lists.okfn.org>, <
> hackshackers-johannesburg at googlegroups.com>
> *Subject: *[okfn-za] The marketing case for open government data****
>
> ** **
>
> Hi all****
>
> I'm currently doing a short work stint with a government entity, and
> there's the possibility that we could encourage them to make their data
> (more) open. ****
>
> To this end, I want to make a strong marketing case to them. Any thoughts
> on how to do so?****
>
>
> I've got the following in mind:****
>
> 1. Open data allows them to create performance indicators along a variety
> of dimensions (financial, social, environmental etc.). This allows them to
> benchmark themselves against their own performance and that of other
> organisations.
> 2. This is a  a strong differentiator - not many organisations provide
> open data****
>
> 3. It will improve public engagement and communication, and demonstrate a
> tangible commitment to improve their performance.This will enhance their
> brand****
>
> 4. It will improve their self-knowledge as an organisation (i.e. employees
> can track what is going on in other divisions). ****
>
> ** **
>
> Are there any organisations that recognise and celebrate open data
> initiatives? Is there some way that they could get a media spin on the
> thing, or get recognition from some kind of external agency or institution?
> ****
>
> Cheers,
> Nimi****
>
> ** **
>
> ** **
>
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