[okfn-za] [HacksHackers Jo'burg] Re: The marketing case for open government data

Tue May 28 19:19:35 UTC 2013

Hi Nimi

I don't know of any studies myself, but what I would highly recommend is
that you join the Open Knowledge Foundation DDJ list at
http://lists.okfn.org/mailman/listinfo/data-driven-journalism. Someone on
the list should be able to help you out?

Good luck!
Tea

On 28 May 2013 08:21, Nimi Hoffmann <Nimi.Hoffmann at gmail.com> wrote:

> Rufus, Francois and Theresa
>
> That's great, thank you.
>
> From what I've seen so far, I think that the organisation collects and
> curates its data quite well. Some of this data is already in the public
> domain, but its hidden so well that you'd have to know what you were
> looking for in order to find it. The organisation also does not have its
> own website up and running yet. It's only visible through its parent
> organisation. They're currently putting together a website, so the
> challenge is to get them to incorporate openness into the design.
>
> Transparency, participation and collaborative innovation are excellent
> guiding principles for open data. But I think I will also need to make a
> straightfoward marketing case to them; i.e. open data will increase traffic
> on the website.
>
> Would any of you be able to point me to a study that demonstrates that
> open data increases an organisation's visibility (i.e. website traffic)?
>
> Cheers,
> Nimi
>
>
>
>
>
> On 23 May 2013 20:45, Theresa Mallinson <theresa.mallinson at gmail.com>wrote:
>
>> Hi Nimi
>>
>> Well, there's http://africaopendata.org - which is currently being
>> revamped. Otherwise, I'd suggest writing a sexy press release & getting it
>> out on sapa & allafrica.com?
>>
>> Cheers
>> Tea
>>
>> On 23 May 2013 11:18, Nimi Hoffmann <Nimi.Hoffmann at gmail.com> wrote:
>>
>>> Thanks Michelle. I particularly liked the link in theodi to this
>>> presentation on the business model for open data:
>>>
>>> http://www.slideshare.net/hverwayen/business-model-innovation-open-data
>>>
>>> The problem is that this business case is for a cultural product. But my
>>> organisation is not involved in cultural projects. So there are no
>>> platforms like Flikr on which to share its data.
>>>
>>> Suppose you have an organisation that was going to share unsexy data -
>>> i.e. data that doesn't have a strong internet presence/institutional
>>> framework. Are there any sites that would celebrate this and help spread
>>> the message?
>>>
>>> Cheers,
>>> Nimi
>>>
>>>
>>> On 23 May 2013 09:57, Michelle Willmers <michelle.willmers at uct.ac.za>wrote:
>>>
>>>>   Hello Nimi
>>>>
>>>>  Wonderful to hear about the work you are doing. The following links
>>>> might be of use …
>>>>
>>>>  How to make a business case for open data:
>>>> http://theodi.org/guide/how-make-business-case-open-data
>>>>
>>>>  Answers to common misconceptions around sharing data
>>>>
>>>> http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/06/answers-to-common-misconceptions-about-data-sharing/?utm_source=hootsuite&utm_medium=owly&utm_campaign=twitter
>>>>
>>>>  Tim Davies Positon paper W3C: Using Open Data Workshop (June 2012)
>>>>   http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pdf
>>>>
>>>>  All the best.
>>>> Michelle
>>>>
>>>> --
>>>>
>>>>  Michelle Willmers
>>>>
>>>> Programme Manager
>>>>
>>>> Scholarly Communication in Africa Programme
>>>>
>>>> University of Cape Town
>>>>
>>>> South Africa
>>>>
>>>> Tel:+27(21) 650 5061
>>>>
>>>> Cell: 082 229 4262
>>>>
>>>> http://www.scaprogramme.org.za/
>>>>
>>>> Follow us on Twitter: SCAprogramme
>>>>
>>>>
>>>>   From: Nimi Hoffmann <Nimi.Hoffmann at gmail.com>
>>>> Date: Thu, 23 May 2013 08:59:38 +0200
>>>> To: "okfn-za at lists.okfn.org" <okfn-za at lists.okfn.org>, <
>>>> hackshackers-johannesburg at googlegroups.com>
>>>> Subject: [okfn-za] The marketing case for open government data
>>>>
>>>>     Hi all
>>>>
>>>>  I'm currently doing a short work stint with a government entity, and
>>>> there's the possibility that we could encourage them to make their data
>>>> (more) open.
>>>>
>>>>  To this end, I want to make a strong marketing case to them. Any
>>>> thoughts on how to do so?
>>>>
>>>> I've got the following in mind:
>>>>
>>>>  1. Open data allows them to create performance indicators along a
>>>> variety of dimensions (financial, social, environmental etc.). This allows
>>>> them to benchmark themselves against their own performance and that of
>>>> other organisations.
>>>> 2. This is a  a strong differentiator - not many organisations provide
>>>> open data
>>>>  3. It will improve public engagement and communication, and
>>>> demonstrate a tangible commitment to improve their performance.This will
>>>> enhance their brand
>>>>  4. It will improve their self-knowledge as an organisation (i.e.
>>>> employees can track what is going on in other divisions).
>>>>
>>>>  Are there any organisations that recognise and celebrate open data
>>>> initiatives? Is there some way that they could get a media spin on the
>>>> thing, or get recognition from some kind of external agency or institution?
>>>>
>>>>  Cheers,
>>>> Nimi
>>>>
>>>>
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