[okfn-za] [HacksHackers Jo'burg] Re: The marketing case for open government data

Tue May 28 19:20:48 UTC 2013

Ps - Since SA is part of the Open Government Partnership, & you're talking
about a government organisation, you could create good publicity around the
fact that they're among those leading the way in implementing these
principles in SA? http://www.opengovpartnership.org/ Tea

On 28 May 2013 21:19, Theresa Mallinson <theresa.mallinson at gmail.com> wrote:

> Hi Nimi
>
> I don't know of any studies myself, but what I would highly recommend is
> that you join the Open Knowledge Foundation DDJ list at
> http://lists.okfn.org/mailman/listinfo/data-driven-journalism. Someone on
> the list should be able to help you out?
>
> Good luck!
> Tea
>
>
> On 28 May 2013 08:21, Nimi Hoffmann <Nimi.Hoffmann at gmail.com> wrote:
>
>> Rufus, Francois and Theresa
>>
>> That's great, thank you.
>>
>> From what I've seen so far, I think that the organisation collects and
>> curates its data quite well. Some of this data is already in the public
>> domain, but its hidden so well that you'd have to know what you were
>> looking for in order to find it. The organisation also does not have its
>> own website up and running yet. It's only visible through its parent
>> organisation. They're currently putting together a website, so the
>> challenge is to get them to incorporate openness into the design.
>>
>> Transparency, participation and collaborative innovation are excellent
>> guiding principles for open data. But I think I will also need to make a
>> straightfoward marketing case to them; i.e. open data will increase traffic
>> on the website.
>>
>> Would any of you be able to point me to a study that demonstrates that
>> open data increases an organisation's visibility (i.e. website traffic)?
>>
>> Cheers,
>> Nimi
>>
>>
>>
>>
>>
>> On 23 May 2013 20:45, Theresa Mallinson <theresa.mallinson at gmail.com>wrote:
>>
>>> Hi Nimi
>>>
>>> Well, there's http://africaopendata.org - which is currently being
>>> revamped. Otherwise, I'd suggest writing a sexy press release & getting it
>>> out on sapa & allafrica.com?
>>>
>>> Cheers
>>> Tea
>>>
>>> On 23 May 2013 11:18, Nimi Hoffmann <Nimi.Hoffmann at gmail.com> wrote:
>>>
>>>> Thanks Michelle. I particularly liked the link in theodi to this
>>>> presentation on the business model for open data:
>>>>
>>>> http://www.slideshare.net/hverwayen/business-model-innovation-open-data
>>>>
>>>> The problem is that this business case is for a cultural product. But
>>>> my organisation is not involved in cultural projects. So there are no
>>>> platforms like Flikr on which to share its data.
>>>>
>>>> Suppose you have an organisation that was going to share unsexy data -
>>>> i.e. data that doesn't have a strong internet presence/institutional
>>>> framework. Are there any sites that would celebrate this and help spread
>>>> the message?
>>>>
>>>> Cheers,
>>>> Nimi
>>>>
>>>>
>>>> On 23 May 2013 09:57, Michelle Willmers <michelle.willmers at uct.ac.za>wrote:
>>>>
>>>>>   Hello Nimi
>>>>>
>>>>>  Wonderful to hear about the work you are doing. The following links
>>>>> might be of use …
>>>>>
>>>>>  How to make a business case for open data:
>>>>> http://theodi.org/guide/how-make-business-case-open-data
>>>>>
>>>>>  Answers to common misconceptions around sharing data
>>>>>
>>>>> http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/06/answers-to-common-misconceptions-about-data-sharing/?utm_source=hootsuite&utm_medium=owly&utm_campaign=twitter
>>>>>
>>>>>  Tim Davies Positon paper W3C: Using Open Data Workshop (June 2012)
>>>>>   http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pdf
>>>>>
>>>>>  All the best.
>>>>> Michelle
>>>>>
>>>>> --
>>>>>
>>>>>  Michelle Willmers
>>>>>
>>>>> Programme Manager
>>>>>
>>>>> Scholarly Communication in Africa Programme
>>>>>
>>>>> University of Cape Town
>>>>>
>>>>> South Africa
>>>>>
>>>>> Tel:+27(21) 650 5061
>>>>>
>>>>> Cell: 082 229 4262
>>>>>
>>>>> http://www.scaprogramme.org.za/
>>>>>
>>>>> Follow us on Twitter: SCAprogramme
>>>>>
>>>>>
>>>>>   From: Nimi Hoffmann <Nimi.Hoffmann at gmail.com>
>>>>> Date: Thu, 23 May 2013 08:59:38 +0200
>>>>> To: "okfn-za at lists.okfn.org" <okfn-za at lists.okfn.org>, <
>>>>> hackshackers-johannesburg at googlegroups.com>
>>>>> Subject: [okfn-za] The marketing case for open government data
>>>>>
>>>>>     Hi all
>>>>>
>>>>>  I'm currently doing a short work stint with a government entity, and
>>>>> there's the possibility that we could encourage them to make their data
>>>>> (more) open.
>>>>>
>>>>>  To this end, I want to make a strong marketing case to them. Any
>>>>> thoughts on how to do so?
>>>>>
>>>>> I've got the following in mind:
>>>>>
>>>>>  1. Open data allows them to create performance indicators along a
>>>>> variety of dimensions (financial, social, environmental etc.). This allows
>>>>> them to benchmark themselves against their own performance and that of
>>>>> other organisations.
>>>>> 2. This is a  a strong differentiator - not many organisations provide
>>>>> open data
>>>>>  3. It will improve public engagement and communication, and
>>>>> demonstrate a tangible commitment to improve their performance.This will
>>>>> enhance their brand
>>>>>  4. It will improve their self-knowledge as an organisation (i.e.
>>>>> employees can track what is going on in other divisions).
>>>>>
>>>>>  Are there any organisations that recognise and celebrate open data
>>>>> initiatives? Is there some way that they could get a media spin on the
>>>>> thing, or get recognition from some kind of external agency or institution?
>>>>>
>>>>>  Cheers,
>>>>> Nimi
>>>>>
>>>>>
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