[okfn-za] [HacksHackers Jo'burg] Re: The marketing case for open government data

Tue May 28 19:37:24 UTC 2013

Thanks Theresa!

On 28 May 2013 21:20, Theresa Mallinson <theresa.mallinson at gmail.com> wrote:

> Ps - Since SA is part of the Open Government Partnership, & you're talking
> about a government organisation, you could create good publicity around the
> fact that they're among those leading the way in implementing these
> principles in SA? http://www.opengovpartnership.org/ Tea
>
>
> On 28 May 2013 21:19, Theresa Mallinson <theresa.mallinson at gmail.com>wrote:
>
>> Hi Nimi
>>
>> I don't know of any studies myself, but what I would highly recommend is
>> that you join the Open Knowledge Foundation DDJ list at
>> http://lists.okfn.org/mailman/listinfo/data-driven-journalism. Someone
>> on the list should be able to help you out?
>>
>> Good luck!
>> Tea
>>
>>
>> On 28 May 2013 08:21, Nimi Hoffmann <Nimi.Hoffmann at gmail.com> wrote:
>>
>>> Rufus, Francois and Theresa
>>>
>>> That's great, thank you.
>>>
>>> From what I've seen so far, I think that the organisation collects and
>>> curates its data quite well. Some of this data is already in the public
>>> domain, but its hidden so well that you'd have to know what you were
>>> looking for in order to find it. The organisation also does not have its
>>> own website up and running yet. It's only visible through its parent
>>> organisation. They're currently putting together a website, so the
>>> challenge is to get them to incorporate openness into the design.
>>>
>>> Transparency, participation and collaborative innovation are excellent
>>> guiding principles for open data. But I think I will also need to make a
>>> straightfoward marketing case to them; i.e. open data will increase traffic
>>> on the website.
>>>
>>> Would any of you be able to point me to a study that demonstrates that
>>> open data increases an organisation's visibility (i.e. website traffic)?
>>>
>>> Cheers,
>>> Nimi
>>>
>>>
>>>
>>>
>>>
>>> On 23 May 2013 20:45, Theresa Mallinson <theresa.mallinson at gmail.com>wrote:
>>>
>>>> Hi Nimi
>>>>
>>>> Well, there's http://africaopendata.org - which is currently being
>>>> revamped. Otherwise, I'd suggest writing a sexy press release & getting it
>>>> out on sapa & allafrica.com?
>>>>
>>>> Cheers
>>>> Tea
>>>>
>>>> On 23 May 2013 11:18, Nimi Hoffmann <Nimi.Hoffmann at gmail.com> wrote:
>>>>
>>>>> Thanks Michelle. I particularly liked the link in theodi to this
>>>>> presentation on the business model for open data:
>>>>>
>>>>> http://www.slideshare.net/hverwayen/business-model-innovation-open-data
>>>>>
>>>>> The problem is that this business case is for a cultural product. But
>>>>> my organisation is not involved in cultural projects. So there are no
>>>>> platforms like Flikr on which to share its data.
>>>>>
>>>>> Suppose you have an organisation that was going to share unsexy data -
>>>>> i.e. data that doesn't have a strong internet presence/institutional
>>>>> framework. Are there any sites that would celebrate this and help spread
>>>>> the message?
>>>>>
>>>>> Cheers,
>>>>> Nimi
>>>>>
>>>>>
>>>>> On 23 May 2013 09:57, Michelle Willmers <michelle.willmers at uct.ac.za>wrote:
>>>>>
>>>>>>   Hello Nimi
>>>>>>
>>>>>>  Wonderful to hear about the work you are doing. The following links
>>>>>> might be of use …
>>>>>>
>>>>>>  How to make a business case for open data:
>>>>>> http://theodi.org/guide/how-make-business-case-open-data
>>>>>>
>>>>>>  Answers to common misconceptions around sharing data
>>>>>>
>>>>>> http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/06/answers-to-common-misconceptions-about-data-sharing/?utm_source=hootsuite&utm_medium=owly&utm_campaign=twitter
>>>>>>
>>>>>>  Tim Davies Positon paper W3C: Using Open Data Workshop (June 2012)
>>>>>>   http://www.w3.org/2012/06/pmod/pmod2012_submission_5.pdf
>>>>>>
>>>>>>  All the best.
>>>>>> Michelle
>>>>>>
>>>>>> --
>>>>>>
>>>>>>  Michelle Willmers
>>>>>>
>>>>>> Programme Manager
>>>>>>
>>>>>> Scholarly Communication in Africa Programme
>>>>>>
>>>>>> University of Cape Town
>>>>>>
>>>>>> South Africa
>>>>>>
>>>>>> Tel:+27(21) 650 5061
>>>>>>
>>>>>> Cell: 082 229 4262
>>>>>>
>>>>>> http://www.scaprogramme.org.za/
>>>>>>
>>>>>> Follow us on Twitter: SCAprogramme
>>>>>>
>>>>>>
>>>>>>   From: Nimi Hoffmann <Nimi.Hoffmann at gmail.com>
>>>>>> Date: Thu, 23 May 2013 08:59:38 +0200
>>>>>> To: "okfn-za at lists.okfn.org" <okfn-za at lists.okfn.org>, <
>>>>>> hackshackers-johannesburg at googlegroups.com>
>>>>>> Subject: [okfn-za] The marketing case for open government data
>>>>>>
>>>>>>     Hi all
>>>>>>
>>>>>>  I'm currently doing a short work stint with a government entity, and
>>>>>> there's the possibility that we could encourage them to make their data
>>>>>> (more) open.
>>>>>>
>>>>>>  To this end, I want to make a strong marketing case to them. Any
>>>>>> thoughts on how to do so?
>>>>>>
>>>>>> I've got the following in mind:
>>>>>>
>>>>>>  1. Open data allows them to create performance indicators along a
>>>>>> variety of dimensions (financial, social, environmental etc.). This allows
>>>>>> them to benchmark themselves against their own performance and that of
>>>>>> other organisations.
>>>>>> 2. This is a  a strong differentiator - not many organisations
>>>>>> provide open data
>>>>>>  3. It will improve public engagement and communication, and
>>>>>> demonstrate a tangible commitment to improve their performance.This will
>>>>>> enhance their brand
>>>>>>  4. It will improve their self-knowledge as an organisation (i.e.
>>>>>> employees can track what is going on in other divisions).
>>>>>>
>>>>>>  Are there any organisations that recognise and celebrate open data
>>>>>> initiatives? Is there some way that they could get a media spin on the
>>>>>> thing, or get recognition from some kind of external agency or institution?
>>>>>>
>>>>>>  Cheers,
>>>>>> Nimi
>>>>>>
>>>>>>
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