[OpenGLAM] INFO: Media & Technology // Must Attend #AAM2016 Sessions

Sarraf, Suzanne S-SARRAF at NGA.GOV
Mon May 23 18:59:26 UTC 2016

Media & Technology // Must Attend #AAM2016 Sessions
Don’t miss any of the Media & Technology track sessions http://annualmeeting.aam-us.org/schedule?TopicCodeIDs=551 at the 2016 AAM Annual Meeting & MuseumExpo, May 26-29 in Washington, DC! From analytics and digital strategy planning to mobile app development and building interactive kiosks, we have something for every #musetech professional.

Media & Technology Related Events
May 26
A Digital Frontier: The Art of Analytics
This expert panel looks at the power, influence and responsibility of digital data in the modern museum. Historically, analytics has been an afterthought of many projects, buried deep in systems only accessible to a select few. But what if we used analytics for testing innovation? What if these numbers reflected not only the past, but predicted the future?
Douglas Hegley, Minneapolis Institute of Art; Divya Heffley, Carnegie Museum of Art; Dacia Massengill, National Gallery of Art; Angie Judge, Dexibit; Kai Frazier - Sabo,United States Holocaust Memorial Museum.

Using 3D Technology to Engage Museum Audiences
Museum professionals often struggle with how to incorporate new technologies into their exhibition and education programs and practices. When do you adopt new technologies? When do you wait to make sure technologies are proven and stable? How do you justify spending money on technology when so many aspects of museum operations are under-funded? In this session, you will explore four case studies that show how the Smithsonian museums and the National Zoo have successfully incorporated 3D scanning and printing technologies without breaking the bank.
Speakers: Susan Ades ; Carolyn Thome ; Briana White, National Portrait Gallery - Smithsonian Institution; Steve Sarro, National Zoological Park Smithsonian Institution; Cody Coltharp, Hirshhorn Museum and Sculpture Garden

Visitor-Centered Social Media for Interpretation
Learn how three museums are redefining what a successful social media campaign looks like and achieves. Instead of solely pushing content at their followers, these museums are also sharing the role of content creator with online audiences in order to facilitate deeper engagement. Participants will hear how the Art Gallery of Ontario, Cleveland Museum of Art, and Detroit Institute of Arts developed visitor-centered social media experiences for three different initiatives—and the lessons they learned.
Swarupa Anila, Detroit Institute of Arts;Shiralee Hudson Hill, Art Gallery of Ontario; Alison Jean, Detroit Institute of Arts; Jennifer Foley, Albright-Knox Art Gallery; and Larisa Zade, Detroit Institute of Arts.

Visitor-Centered Social Media for Interpretation
Learn how three museums are redefining what a successful social media campaign looks like and achieves. Instead of solely pushing content at their followers, these museums are also sharing the role of content creator with online audiences in order to facilitate deeper engagement. Participants will hear how the Art Gallery of Ontario, Cleveland Museum of Art, and Detroit Institute of Arts developed visitor-centered social media experiences for three different initiatives—and the lessons they learned.
Speakers: Swarupa Anila, Detroit Institute of Arts; Shiralee Hudson Hill, Art Gallery of Ontario; Alison Jean, Detroit Institute of Arts; Jennifer Foley, Albright-Knox Art Gallery; and Larisa Zade, Detroit Institute of Arts

The Culturally Responsive Database
Databases and online collections typically include standardized categories and fields of entry. While helpful for regulating across the museum field, this approach tends to homogenize "ways of knowing" about collections. In this session, you will learn about ways the cataloging practices of the National Museum of African American History and Culture both deviate from and align with standardization norms. You also will explore the processes in use as the museum strives to build a more culturally responsive database. Then you will have a chance to discuss how database structures privilege certain types of knowledge, and you can help to brainstorm ways to make these structures more inclusive.
Speakers: Terri Anderson, National Museum of African American History and Culture; Emily Houf, National Museum of African American History and Culture; Vickie Stone, ; Marya McQuirter, National Museum of African American History and Culture

Mining Your Data!
Collecting, analyzing and reporting on data is often viewed as a long and tedious process, but it doesn't have to be this way. How often do we collect data and leave the results on the shelf? How often are we even unaware of the information at our fingertips and the possibilities it offers? In this session, you will hear and share how data can drive transformations at our institutions and discuss interfacing new data strategies with  existing systems. Using a worksheet designed by the presenters, you will assess what data already exists at your organization and design action plans that challenge you to transform your thinking about how we use what we collect.
Speakers: Sheri Levinsky-Raskin, Intrepid Sea-Air-Space Museum; Karen Plemons, The Metropolitan Museum of Art; Lynn Dierking, Oregon State University; Jackie Armstrong, Museum of Modern Art

Practical Approaches to Digital Strategy Planning
It seems every organization talks about digital strategy, but what does it mean, and how do you do it? In this session, three mid-sized museums, each in a different stage of digital planning, share how they’re getting things done. We’ll discuss institutional politics, practical constraints and the exciting possibilities that make this work both daunting and energizing. You will gain practical knowledge, a set of achievable next steps, and inspiration to make digital strategy happen for your museum.
Amanda Thompson Rundahl, Saint Louis Art Museum; Janet Asaro, Anchorage Museum; Sarah Jencks, Ford's Theatre Society; Douglas Hegley, Minneapolis Institute of Art; Chad Weinard, Balboa Park Online Collaborative; and Liza Lorenz, Ford's Theatre Society.

Developing Creative Collaboration and The Power of Exhibition Media
In this session, you will hear personal stories about how significant challenges were addressed in a behind-the-scenes account of "The Greeks: Agamemnon to Alexander the Great" exhibition that is currently touring North America. Films, animations, music, and other media elements in an exhibition often require extensive collaboration amongst creative practitioners, interpretative planners, curators, and directors. First, the media must reinforce the experience vision, exhibition narrative and artifact appreciation. Second, the elements must seamlessly and cohesively integrate with the rest of the exhibition design. Third, media can deeply engage visitors in the time, place, and mood of the exhibition.
Speakers: Andrew Pekarik, ; Maggie Burnette Stogner, ; Jean Francois Léger, Canadian Museum of History; Ricardo Andrade

The 27th Annual MUSE Awards Ceremony and Nik Apostolides
See who won this year's coveted MUSE Awards at a free champagne reception with guest speaker, Nik Apostolides, Deputy CEO of the U.S. Capitol Visitor Center.
The 27th Annual MUSE Awards ceremony is generously supported by Johns Hopkins University MA in Museum Studies.

Join your M&T comrades at High Velocity Bar in the Marriott Marquis conference hotel for a #drinkingaboutmuseums after-party where we'll toast the winners!

May 27
Media and Technology Breakfast featuring MUSE award winner demos and Nik Honeysett
Catch up with your fellow technologists! Don't miss the only opportunity to meet the 2016 MUSE Award winners and learn about their projects. There will be ample time for newcomers to get acquainted and for us to talk about technology trends that are impacting all of our galleries, libraries, archives, and museums.
*Tickets are required - visit the Ticket Exchange Forum for more information

Tech Tutorial: Google Analytics for Everyone
You know that your museum has been collecting web traffic metrics using Google Analytics, but you've never fully understood what those reports mean for you or your department. How can you use this popular software to find actionable data that helps you do your job better? In this session you will get a practical tutorial, led by two Google Analytics veterans at the Smithsonian, who will provide an overview of the current Google Analytics, including some of its newest, most powerful features. The presenters will also discuss the step-by-step process for moving beyond measurement just for measurement's sake, using real-life museum case studies as examples.
Sara Snyder, Smithsonian American Art Museum; and Brian Alper, Smithsonian Institution.

Tech Tutorial: Organize and Manage your Digital Assets
Effective digital asset management saves your organization time and money, and will help preserve institutional memory. In this tutorial, you will learn about organizing assets, metadata and filenaming best practices and planning for the future. We’ll focus on still image, video, and audio assets.
Charles Walbridge, Minneapolis Institute of Art; and Shyam Oberoi, Dallas Museum of Art.

May 28th
Mobile App Development: Moving from Concept to Product
You decided to build an app, now what? How do you take your idea from drawing board concept to actual product? Following up on last year’s session “Museum App Development Strategies,” the team from the National EMS Museum will share methods and techniques for building an app using templates versus a developer, the ins and outs of fundraising, and how to successfully promote the campaign along the way. You will learn how a volunteer staff obtained buy-in from the board and used free online tools to raise money to launch and maintain an app. To attend this session, you should bring a device to access the internet, as part of the activity will involve building your own campaign, including picking the rewards and crafting your pitch.
Kristen Van Hoven, National EMS Museum Foundation; Dana Puga, Library of Virginia; Laura Lipp, The Henry Ford; and Rebecca Dupont.

DAM & DM Strategizing with Collections Management Practices
Learn from presenters who have helped the Indianapolis Museum of Art (IMA) to integrate digital asset management (DAM) and document management (DM) systems with collection management systems. The presenters in this session have served on the core task forces organized at the IMA and will illuminate their experiences of researching, selecting, and implementing both DAM and DM systems over the course of the last two and a half years. The session will emphasize the importance of diverse, cross-departmental task forces, as well as DAM and DM systems' ability to streamline collections management practices in particular.
Speakers: Anne Young, Indianapolis Museum of Art; Kayla Tackett, Indianapolis Museum of Art; Samantha Norling, Indianapolis Museum of Art; Kyle Jaebker, Indianapolis Museum of Art

The Horizon Report: Museum Edition
The newly-organized Horizon Report: Museum Edition, flips the format of prior editions to identify six key trends, six significant challenges, and six important developments in technology used for museum interpretation and education, identified across three adoption horizons over the next five years. This annual report is an essential tool to help museum leaders and staff to develop strategic technology plans. The format of the report provides in-depth insight into how trends and challenges are accelerating or impeding the adoption of educational and interpretive technology, along with their implications for policy, leadership, and practice. This session is a must for museum professionals interested or charged with advancing their museum's digital strategy.
Speakers: Jack Ludden, The J. Paul Getty Trust; Nik Honeysett, Balboa Park Online Collaborative; Alexander Freeman, New Media Consortium

Effective Strategies for Building Interactive Kiosks
Adding modern technology is a growing necessity to attract and retain younger and future audiences, but technology should only be implemented when its use actually enhances the exhibit experience and allows for deeper learning for visitors. You will learn best practices for choosing which content makes sense to bring to interactive kiosks and how to evaluate which technologies to use as well as choosing a technology partner.
Jasen Emmons, EMP Museum; Brent Brookler, FlowVella; and Saul Sopoci Drake.

Lost in Balboa Park: A Unified Digital Strategy
If you think it is a challenge creating a digital strategy for your organization, think what it is like for the Balboa Park Online Collaboratiive (BPOC), currently working on a unified digital strategy for the 27 cultural institutions in San Diego's Balboa Park. To be successful, we must distill the essence of becoming "digital" so it is applicable to a spectrum of museums and cultural organizations all at different stages of digital literacy and competency. What are the compelling arguments, cat herding tricks, philosophies, successes and failures for creating digital simplicity in a complex landscape? Does one digital size fit all? Join this session, if only to feel good about the pain you are experiencing for your own digital strategy.
Speaker: Nik Honeysett, Balboa Park Online Collaborative

May 29th
What If Twitter WERE the Program?
Reaching over 300 million users, Twitter is one of the fastest avenues in marketing to engage visitors about museum programs. But what if Twitter were the linchpin of the program? In 2013 the Minnesota Historical Society launched @MNCivilWar to tweet in real time 150 years later, the experiences of 20 Minnesotans involved in the Civil War. Twitter followers learned, often daily, about genuine life struggles at the battlefront, in prison, as an African American, and at the home front. After the completion of this three-year trial, how successful was it? Come hear about what we learned from this social media program experiment, and then join in the conversation about how to best leverage social media for museum programming in the future.
Rebecca Gillette, Minnesota Historical Society.

Creating an Accessible Exhibition Using Beacons
At the National Museum of the American Indian (NMAI), location aware technologies and a mobile app were used to create an experience that allows low vision, blind, and non-English speaking audiences to freely access exhibition content. Using beacon technology, users are sent notifications when they enter one of 11 sections of the exhibition "The Great Inka Road: Engineering an Empire" and are offered wall text stories in each of these areas. These stories are accessible via the screen reader in guided access mode and automatically translated into multiple languages based on the device language setting. There will not be a version of this tour created for blind users, but rather an inclusive tour for all visitors. In this session, you will learn about a model we hope to provide for use in any museum.
Daniel Davis, National Museum of the American Indian.

About Media & Technology
The Media & Technology (M&T) Professional Network http://aam-us.org/resources/professional-networks/media-technology represents GLAM professionals who use technology to serve the field in a broad array of areas ranging from the production of media resources for interpretation to defining standards; from building databases to the creation, maintenance and support of growing technologies that GLAMs use to further their missions. M&T strives to identify, access and advocate a broad variety of uses for media and technology that help GLAM professionals meet the needs of their diverse publics.

Questions? Contact us at mediaandtech at aam-us.org

Visit http://annualmeeting.aam-us.org/schedule  for details on all of these sessions and more!
Join the conversation @AAMers @MUSEawards
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